Yet another study, this time by a Telemundo and Experian Simmons Research survey, suggests that advertisers who want to reach online U.S. Hispanics should use a multiplatform approach and include bilingual content.
Here is a link to the MediaPost story.
I rarely involve political issues on my public blog, but this one ooozes with the need to discuss, simply because it is a propagation of some very misguided views on Hispanics in general. Newt Gingrich reportedly equated speaking Spanish with living in a ghetto, leaving out the hoards of Spanish speakers who live in the suburbs and other non-ghetto areas. I really found this statement to be the epitome of the narrow view some folks still have of Hispanics. “The American people believe English should be the official language of the government. … We should replace bilingual education with immersion in English so people learn the common language of the country and they learn the language of prosperity, not the language of living in a ghetto,” Gingrich said on Saturday suring a speech to the National Federation of Republican Women.
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