Danay’s Musings about Marketing to Hispanics Worldwide, Life and other stuff.

Mexico City, Mexico–(HISPANIC PR WIRE - BUSINESS WIRE)–February 25, 2008–AOL today launched a dedicated Web destination in Mexico, http://www.aol.com.mx, which combines industry-leading safety features with free e-mail, instant messaging and localized content in Spanish. AOL has partnered with Alestra to provide distribution and Grupo Editorial Expansion for content. AOL also will leverage its worldwide distribution partnership with HP to deliver a co-branded local language portal and search solution for Mexico. AOL will continue to add content and features over the coming months.

“Mexico is an important market in the Latin American region and we’re committed to delivering a strong local offering that meets the needs of Mexican online consumers,” said Maneesh Dhir, Executive Vice President, AOL International. “This launch also advances AOL’s global strategy to bring great products and services, along with customized content, to more countries in Latin America and around the world.”

read more at HispanicPRWire.com

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Commerce, CA–(HISPANIC PR WIRE - BUSINESS WIRE)–February 22, 2008–Central Basin Municipal Water District has launched what may be the first blog ever offered by a water district, providing first-hand insights into the highly political and ever-changing California water industry.

Central Basin’s blog, the “Water Cooler,” is a public online journal of information and ideas viewable at http://www.centralbasin.org. Just a few weeks old, the blog is already gaining significant popularity, averaging over 300 hits daily.

“A few years ago, I don’t think many people in the industry, myself included, imagined we would be venturing into the world of blogging to provide reliable, up-to-the-minute water news,” said Central Basin’s General Manager, Art Aguilar. “However, with changing times comes new and improved ways to reach our growing community — a community that is increasingly found online.”

From the California water crisis to available scholarships and community programs, the blog allows Central Basin staff to directly communicate with a range of audiences, particularly the cities, water utilities and residents within its service area. But they’re not the only ones you’ll hear from.

“One of the best parts is that you won’t just be hearing from us,” said Aguilar. “We’ve recruited many other top water experts to share their stories, news and events with our online community.”

The Los Angeles County Department of Public Works, the Long Beach Water Department, members of the California Urban Water Conservation Council (CUWCC) and several LA County cities have already expressed interest in contributing to the Water Cooler.

To view the Water Cooler, or for more information about Central Basin Municipal Water District and the communities it serves, please visit http://www.centralbasin.org

CONTACT
Central Basin Municipal Water District
Valerie Howard
323-201-5552

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As you may know, the blog hasn’t received much attention from me. I had to revamp the whole thing, do back-ups, re-import. Ughh, it was just not pretty.

But I’m back! stay tuned for more fabulously unimportant musings about stuff I find entertaining, educating or just plain weird.

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from PRNewswire…

QuieroLatino.com Launches Upscale Dating Site for Latinos in the US

National rollout begins today; the first 1,000 individuals to register by Valentine’s Day will receive a 3 month free trial membership

San Francisco, CA–(HISPANIC PR WIRE – PR Newswire)–February 7, 2008–QuieroLatino.com, an exclusive new dating site for Latinos in the United States, announced today the launch of its nationwide rollout. Beginning today, singles can visit QuieroLatino.com, create a free profile, and start meeting other singles.

Designed as the premier online dating site for Latinos in the United States, QuieroLatino is offering the first 1,000 individuals who register on QuieroLatino.com by Valentine’s Day a 3 Month Free Trial Membership. QuieroLatino is offering the limited time promotion to celebrate the Beta launch of its website.

Visitors to QuieroLatino will find a website that has been specifically targeted towards Latinos in the United States

Visitors to QuieroLatino will find a website that has been specifically targeted towards Latinos in the United States. “QuieroLatino has worked with several Latino marketers to create a website that is culturally relevant for Latinos in the U.S.,” said Joe Spector, Co-Founder.

“QuieroLatino is the first dating site I have seen that creates the perfect atmosphere for Latinos; it’s a place where they can find a great date instead of being frustrated with a generic website,” said Juan Guillermo Tornoe, an expert Latino marketer and author of the Hispanic Trending blog.

It is estimated that over two million Latinos currently use online dating. “Our goal is to become the go-to dating website for the large and growing Latino population,” said Ariel Oxman, Co-Founder.

About QuieroLatino.com LLC
QuieroLatino is the vision of two co-founders, Ariel Oxman and Joe Spector, who realized the unmet need for Latinos to meet each other online. The two met while grad students at the University of Pennsylvania, where Oxman received his law degree and Spector his MBA. Oxman, whose family is from Chile, has worked extensively in the US Latino community, including as a Public Policy Fellow with the Congressional Hispanic Caucus Institute. Spector, who immigrated to the US from Russia at a young age, spent time as a banker on Wall Street. For more information or to start looking for a date, visit http://www.QuieroLatino.com

CONTACT
Ariel Oxman
Co-Founder
415-267-6328

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