Danay’s Musings about Marketing to Hispanics Worldwide, Life and other stuff.

MIAMI, April 28 /PRNewswire-HISPANIC PR WIRE/ — Batanga, Inc., the leading media and entertainment company reaching Hispanics, announced today that they reached 10.8 million U.S. unique visitors according to comScore Media Metrix, March 2008. The total audience measured includes the company’s flagship website, Batanga, and the newly acquired HispanoClick ad network.

HispanoClick was acquired by Batanga, Inc. in January 2008. Composed of over 800 premium Spanish-language sites, HispanoClick provides various segmentation options and rich media solutions for its advertisers. The leading Hispanic ad network, HispanoClick offers a variety of channel listings, including entertainment, automotive, business and more.

Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music

“We were confident that in acquiring HispanoClick, Batanga, Inc. would be able to deliver the critical mass advertisers are seeking,” said Rick Marroquin, Chief Marketing Officer of Batanga, Inc. “This addition to the company’s portfolio provides advertisers with a new set of resources to effectively carve out and reach their brand’s marketing target.”

Batanga has consistently outpaced all exclusively Hispanic targeted websites for the last five months surpassing 3 million U.S. unique visitors month-over-month. Adds Marroquin, “Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music.”

About Batanga, Inc.
Batanga, Inc. is a leading media and content company reaching U.S. Hispanics. Batanga publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami, New York, and Greensboro, NC. Learn more at http://www.batanga.com .

About HispanoClick
HispanoClick, the premier online Hispanic advertising network, offers best-in-class solutions for advertisers targeting the Spanish-speaking and bilingual audiences in the U.S., Latin America and Spain. Leveraging a network composed of over 800 premium websites, HispanoClick empowers marketers to raise brand recognition, sales, and lead generation with a variety of segmentation options. A wholly-owned subsidiary of Batanga, Inc., HispanoClick maintains offices in Miami, FL and Montreal, Canada. Learn more at http://www.hispanoclick.com .

* comScore Media Metrix, March 2008

source: Hispanic PRwire

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It never fails. After every trade show to which I travel, I come down with a cold. This time it was ad-tech San Francisco, and no matter how many times I cleaned my hands with sanitizer after shaking a few hands here and there, I still got sick. Am I just one of those people who do not have the immunity that is needed to fend off tradeshow colds?

Aside from coughing up a lung every few minutes and feeling like my head has been stuffed with rocks, the show was a hit. I met with some old friends, old colleagues and new biz partners. Ad-tech is a great show and never fails to be a great indicator of where the industry is going. There was an entire section devoted to mobile, which I predict will get bigger and bigger. Video was alot more present as were social networks and the tools to build them and monetize them.

There was even an internet law firm, proof of the importance of compliance in an industry fraught with legal troubles.

It was a great show. Time to catch up with all of the calls, leads, emails, yadda yadda!

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NEW YORK, April 15 /PRNewswire/ — MultiVu(TM), PR Newswire’s multimedia and broadcast PR company, in conjunction with its newly-formed Hispanic division, MultiVu Latino, today announced the launch of the Interactivo Multimedia News Release, the first-ever social media press release targeted to the U.S. Hispanic audience.

Videos
news video MultiVu Launches Interactivo Multimedia News Release
news video MultiVu inaugura su Interactivo Multimedia News Release

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/multivu/32477/

The Interactivo MNR (IMNR) is a Web 2.0 interactive multimedia platform that is unique among multimedia press release offerings because it features distribution and placement of video, audio, photos and text in Hispanic social network and news sites. From language translation to content development to web distribution, MultiVu Latino works with each client to create dynamic news announcements that are tailored to a Hispanic audience and delivered directly to news and online sources that are valued by the Hispanic community.

“The Interactivo MNR is the first communications platform designed specifically for companies and organizations looking to deliver high-quality, targeted multimedia content to the Hispanic market,” said Manny Ruiz, president, Multicultural Markets & Hispanic PR Wire for PR Newswire. “The IMNR’s strength comes from the unique combination of MultiVu’s industry-leading MNR production and delivery capabilities and the breadth of Hispanic PR Wire’s media distribution network, enabling organizations to take their messages to general web audiences as well as to influential media outlets and content providers that cater to the Hispanic community.”

All Interactivo MNRs are delivered over PR Newswire’s vast distribution network to thousands of media outlets, thousands more website and online databases, and nationally to Hispanic PR Wire’s network of more than 3,000 unique Hispanic news outlets. Additionally, IMNRs will receive placement on over 100 Hispanic media websites. Video content from Interactivo MNRs is further uploaded to more than a dozen Hispanic-related video sites including MiGente, MyGrito, starMedia, and Tu.TV, Hispavista, as well as mainstream video portals, including You Tube, Google Video, Yahoo!Video, Metacafe, and Blinkx.

Headlines and photos from IMNRs are also posted in Spanish for the first time ever on the 7,400 + square foot Reuters Digital Billboard in New York City’s Times Square. All Interactivo MNRs are also optimized for search engine visibility and enhanced for Web 2.0 distribution through embedded HTML links and social media tags, such as del.ic.ious, Digg and Technorati.

“The booming U.S. Hispanic Market is right now one of the most significant emerging markets globally and the best part of that for companies large and small is that this market is right in our backyard and ready for the taking. MultiVu Latino created the Interactivo MNR to provide companies with a simple, yet dynamic medium for communicating with the Hispanic community in a manner that is both compelling and understanding of the unique attributes that make the Hispanic culture so vibrant,” Ruiz said.

In addition to its flagship Interactivo MNR, MultiVu offers clients the ability to supplement any regular geographic distribution over Hispanic PR Wire with an Interactivo Basic. The Interactivo Basic includes press release and photo posting on more than 80 of HPRW’s 100 Hispanic online news partner sites such as LatinaStyle magazine, Catalina magazine, Diario Las Americas, Vida Nueva and El Latino de San Diego, among others; press kit posting in PDF, including fact sheets, biographies, newsletters, brochures, calendar of events, registration forms and more; a full screen, live preview of the Web site related to the press release providing easy navigation through a client’s Web site from within the HPRW press release page; text hyperlinks to relevant, search engine-friendly keywords such as company, product and service brand names; and a quote box, spotlighting a significant quote or sentence from a client’s story that best highlights what the story is about.

For more information on the Interactivo MNR or Interactivo Basic, please call the dedicated toll free “bilingual” number 866.580.5326 or send an email to MultivuLatino@multivu.com.

About MultiVu(TM)
MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu(TM) multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers’ news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire’s leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

source: HispanicPRWire

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WACO, Texas, April 1, 2008 /PRNewswire-HISPANIC PR WIRE/ — Celebracion invitation album, a nationally distributed line of exceptional all-occasions stationery for Latinas, is excited to announce that six of its invitations are currently being featured in the Winter/Spring 2008 premiere issue of Bodas USA La Revista, the first Spanish-language bridal magazine in the US.

Three classic and three contemporary invitations are being featured. Details such as elegant pearl-embossed details including calla lilies, roses, and couples adorn the classic styles. The contemporary invitations feature a pure white linen paper invitation with a blind embossed monogram and a white satin ribbon, an impressive square invitation in pearl and gold shimmer paper, and a vibrant wrap invitation that shows brides how to bring color into their day.

It is an honor to be featured by the first Spanish-language bridal magazine in the United States

“It is an honor to be featured by the first Spanish-language bridal magazine in the United States,” said Claudia Goffan, Hispanic marketing director for The Occasions Group. “Our invitations are designed with the Latino bride in mind and therefore we offer both traditional and modern invitations in Spanish, in English and for some designs, in both at very reasonable prices.”

Lilian de la Torre-Jimenez, Publisher of Bodas USA La Revista, explains why Celebracion invitations were chosen: “I met this couple who had purchased bilingual invitations at no additional charge and they were thrilled by the discovery of such a product! I was very taken by their deep understanding of the needs of the Latino brides that have to invite guests in both English and Spanish and always find that ordering two sets of invitations is more than what their budgets can afford.”

The Celebracion album offers a bilingual experience for customers. All items can be ordered in English, or in Spanish, and some of them in both languages at no additional charge. A local retailer can be found by calling 1-866-800-5303.

Bodas USA La Revista is also online at http://www.bodasusa.com .

About The Occasions Group
The Occasions Group, Inc., headquartered in Mankato, Minn, is comprised of 25+ operations across the United States, Canada, Sweden, Mexico and the United Kingdom who design, produce and distribute stationery and decor products for weddings, holidays and life’s occasions.

Source: HispanicPRWire

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HITN presents the launch of DESTINATION CASA BLANCA 2008: THE LATINO VOICE IN THE PRESIDENTIAL ELECTION. The English-language program marks the first time in history that a nation-wide TV show dedicated solely on issues affecting the Hispanic community will air in over 30 million US Households.

DESTINATION CASA BLANCA 2008 will be hosted by two bilingual and bicultural journalistic powerhouses. Ray Suarez will host a weekly hour-long, one-on-one interview segment out of the Washington, DC studios. He is currently Senior Correspondent for The NewsHour on PBS and author of “The Holy Vote: The Politics of Faith in America.” Award-winning national host Marlene Fernández, who brings to the show political savvy, insight, personality and a vast background in reporting and analyzing domestic and international issues affecting the US Hispanic population, will host a weekly one-hour roundtable discussion in addition to a 1/2 hour interview segment. Viewers will have an opportunity to see leading public policy experts participating in dialogue and debate on matters specific to the Latino community, such as the economy, health care, education, social and cultural affairs.

About HITN

The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America’s first Public Service Media Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households. HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. For more information log onto http://www.hitn.org

HITN: CELEBRATING 25 YEARS AS AMERICA’S FIRST PUBLIC SERVICE MEDIA NETWORK FOR LATINOS

WHEN AND WHERE
Wednesday April 9th, 2008
9:00am to 10:00am
Hall of The States
444 North Capitol St NW Room 333/5
Washington, DC 20001

CONTACTS
Public Relations:
Olga Luz Tirado, LTCommunications,
914.375.0544
olgaluz@luztirada.com
HITN: Dan Rodriguez, 646.731.3623
drodriguez@hitn.org

source: HispanicPRWire

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MIAMI, Florida, April 4, 2008, As part of the Maya Magazines, Inc. publishing commitment, H para Hombres applied for membership to the Audit Bureau of Circulation (ABC) and its first Audit was concluded last March. The audit report, issued for 12 months ended December 31, 2007, was released today.

One year after its launch, H’s newsstand and subscription numbers show solid and sustaining growth, and preference among U.S. Latino men.

H speaks to the Latin man who is hip and accomplished, yet slightly mischievous. H celebrates the beauty, mind and spirit of today’s most coveted women, and exposes them elegantly like they’ve never been seen before. It intrigues and stimulates the male senses with its humorous, artistic, and erotically charged content. Each month’s stunning cover unveils entertainment, a personal lifestyle guide that includes everything from sex to relationships, to celebrities, cars, technology and style. H is a publication of MAYA MAGAZINES. For more information, go to http://www.mayamagazines.com .

About Notmusa/Maya Magazines Inc.
Mexico City-based Notmusa has been a publishing giant within the Latin-American market for over 51 years. Having formed one of the most respected and successful companies in the industry, we have produced and developed a distinguished and varied list of magazines. Some of the most recognized titles available in the market are: Tvnotas, 15 a 20, Veintitantos, Nueva, H para hombres, H Extremo, Notas para tí y 4Ruedas, as well as Récord, a sports newspaper, and the recently launched Centro, a daily general newspaper. The Miami Beach affiliate office opened in 2000 under our official U.S. moniker, Maya Magazines, and launched Tvnotas USA, the U.S. Hispanic version of our leading celebrity gossip and entertainment weekly publication in Mexico. In 2007 we decided to target Latin male readers, who were until then underserved, by launching H para Hombres and H Extremo, the bimonthly magazine that takes readers beyond what they see in H … In 2008 we will continue with our goals by focusing on the editorial and circulation growth of our pillars: TVnotas, H para Hombres and H Extremo.

For Notmusa/Maya Magazines, the objective is, and always has been, to create exemplary editorial content that focuses on and fulfills the needs of the Hispanic reader.

source: HispanicPRWire

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