Danay’s Musings

MIAMI, Aug. 5 - Yahoo! Telemundo today announced its Top 10 Searches for the month ending July 31

( http://yahootelemundo.com/lomasbuscado ), which include the Top 10 in overall searches, image searches, as well as the most searched for Men for the month of July, as established by the millions of Yahoo! Telemundo users.

Top Trends in Search for July include:

Top 10 Overall Searches
1. Without Breasts There Is No Paradise (Sin Senos No Hay Paraiso)
2. Miss Universe 2008
3. Animals
4. Monica Bellucci
5. Love and Sex
6. Aracely Arambula
7. Galilea Montijo
8. Marijuana risks
9. Ingrid Betancourt
10. Organic Foods

Sin Senos No Hay Paraiso (literally, Without Breasts There Is No Paradise), is a Spanish-language telenovela that debuted on Telemundo on July 16. A hit in Colombia, the telenovela tells the story of an attractive young prostitute who seeks massive breast implants to attract a rich cocaine smuggler. The show was one of the network’s most-watched premieres ever and, not surprisingly, nabbed this month’s number one spot on the Top 10 Overall Searches. Also topping the list was a group of beautiful women, including Miss Universe 2008 Dayana Mendoza, Italian actress Monica Bellucci, and Aracely Arambula, who just announced she is pregnant with boyfriend Luis Miguel’s second child. Rounding out the list was former FARC (Revolutionary Armed Forces of Colombia) captive Ingrid Betancourt, whose recent rescue after six-and-a-half years of captivity created a worldwide media frenzy.

Top 10 Image Searches
1. Tattoos
2. Adriana Lima
3. Sceneries
4. Gemma Atkinson
5. Eva Longoria
6. Galilea Montijo
7. Barbara Mori
8. Vanessa Guzman
9. Isabel Madow
10. Naruto

The number one most searched for image on Yahoo! Telemundo in July was Tattoos - tattoos have experienced a resurgence in popularity in many parts of the world, particularly in North America, South America and Europe. A survey published by the Journal of the American Academy of Dermatology found that 24% of Americans between the ages of 18 and 50 have a tattoo.

Victoria’s Secret Supermodel Adriana Lima, an ever-popular name on the Top Searches lists, is still making headlines after it was announced that she and basketball star boyfriend, Marko Jaric of the Minnesota Timberwolves, will be tying the knot. Following in Lima’s footsteps - four more models were among the most searched for images in July: British lingerie model (and reality TV star) Gemma Atkinson; Uruguayan-Mexican actress/model Barbara Mori, star of the hit telenovela remake, Rubi; as well as model Isabel Madow, known for her appearances on the Mexican edition of Big Brother VIP. Mexican actress and model Vanessa Guzman (a former Miss Mexico) also peaked users’ interest as she recently went public with information that she and boyfriend Uberto Bondoni, an actor from Uruguay, were blackmailed for a sex tape that was allegedly taken from their home in Mexico.

Top 10 Men Searches
1. Thomas Beatie
2. Chespirito
3. Lil wayne
4. Don Omar
5. Luis Miguel
6. Vicente Fernandez
7. Juanes
8. Cristiano Ronaldo
9. Tito El Bambino
10. Ricardo Arjona

Ironically, the most searched for man this month is really a woman. Thomas Beatie, the world’s first person to conceive a child after a gender-reassignment operation, gave birth this past month to a healthy baby girl. Mexican television icon Roberto Gomez Bolaios, known to the world as Chespirito, also topped the list. Bolaos, best known for his roles as “El Chavo del Ocho” and “El Chapulin Colorado,” has been touring Latin America to present his play “11 y 12.”

In the number four slot, Puerto Rican Reggaeton star Don Omar has been cleared of all drug and weapons charges in relation to an incident dating back to 2004. The 30-year-old has been on trial in a court in Carolina, Puerto Rico for the last two weeks, after he was arrested in September 2004 by drug enforcement officers, who claim to have found him and two pals smoking marijuana. The agents also allegedly found a gun and $1,200 in cash in his possession. Portuguese footballer and heartthrob Cristiano Ronaldo, who currently plays for Manchester United, has also generated interest amidst speculation about a move to Real Madrid. Last but not least, Guatemalan singer-songwriter, Ricardo Arjona, also generated buzz as he officially launched “Fundaci�n Adentro,” an initiative to teach music to poor children in his native Guatemala.

Every month the Yahoo! Telemundo Top 10 Searches showcases the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. The monthly list includes a recap of the Top 10 Overall Searches, Top 10 Image Searches and Top 10 Searches in a revolving category, which changes monthly. To come up with the Yahoo! Top Searches list, Yahoo! scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. For more information on Yahoo! Telemundo’s Top 10 Searches, visit http://www.yahootelemundo.com/lomasbuscado .

About Yahoo! Telemundo:
Yahoo! Telemundo ( http://www.yahootelemundo.com ), is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc., and is a leading online media and services community for Hispanic consumers in the U.S. This comprehensive and engaging online community for U.S. Hispanics brings together Yahoo!’s leading technology, Internet tools and services with the online assets and original television content of Telemundo, connecting the U.S. Hispanic community to their passions, their communities and the world’s knowledge.

CONTACT
Yahoo! Telemundo
Lourdes de la Torriente
lourdes@delagroup.com
305-282-4264

Source: HispanicPRWire

NEW YORK, Aug. 4 - HITN, America’s first Latino Public Television Network, which is celebrating its 25th anniversary, today unveiled a new brand logo — one that reflects its role as the leader in Latino public and educational broadcasting. “Today marks a new phase for HITN. Our new logo is meant to serve as a beacon for Hispanics everywhere with its bright orange hue lighting the path to a better tomorrow for our viewers,” said founder Jose Luis Rodriguez, CEO of HITN.

HITN has been serving the Hispanic community of the United States and Puerto Rico for 25 years, remaining steadfast in its dedication in bringing educational and entertaining programming to its viewers. A hallmark of HITN’s programming is its unique content; creating programs that invite Latino participation and encourages families to live fuller, richer lives. “HITN was founded 25 years ago as a response to the lack of educational programming available to Hispanics. Now, just as then, there is still a tremendous need for the type of programming we provide,” said Mr. Rodriguez.

Our new logo is meant to serve as a beacon for Hispanics everywhere with its bright orange hue lighting the path to a better tomorrow for our viewers

The launch of this new brand logo signifies the beginning of a new era at HITN. “We are poised to establish ourselves as the ‘go-to’ network for Hispanics who are looking for educationally rich, entertaining and informative programming. We have a very successful political news series, Destination Casa Blanca 2008, that has catapulted HITN as the only Latino-themed political series on the Cable industry’s ‘Election ‘08 On Demand’ VOD platform, which reaches over 90% of the nation, it’s the place where Latino voters get informed. Coupled with the new brand, HITN is ready to lead the way for years to come,” concluded Dan Rodriguez, Director of Communications and Public Affairs.

Marketing firm Garcia 360 provided the necessary technical and professional support to derive the new HITN brand. Speaking on the experience of working with HITN, Luis Garcia of Garcia 360 said, “HITN is passionate about helping Latinos navigate their life in the US. We feel this new brand image reflects the essence of what HITN stands for in relation to its mission and its commitment to the audience they serve. To be a part of this brand evolution has been very rewarding.”

CEO Jose Luis Rodriguez commented during the unveiling, “Today’s media landscape challenges HITN to distinguish itself from other national networks. Our new brand will help us break through the cluttered environment by ensuring our viewers that when they see the HITN brand they are in tune with clear and consistent communication.”

About HITN
The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America’s first Public Television Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households.

HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. For more information log onto http://www.hitn.org .

HITN: CELEBRATING 25 YEARS AS AMERICA’S FIRST PUBLIC Television NETWORK FOR LATINOS

Source: HispanicPRWire

I always gauge a market’s readiness for the interactive realm by the number of trade shows that pop up around it. Such is true for Brazil.

SMX is in Sao Paulo this week.

When: August 7-8, 2008
Where: Sao Paulo, Brazil

More Info Here: http://www.searchmarketingexpo.es/smx-saopaulo/2008/