Danay’s Musings

NEW YORK, June 25 /PRNewswire/ — Portada’s Third Annual Hispanic
Digital and Print Media Conference, NYC, Sept. 24, (http://www.portada-
online.com/conference/main.aspx?cid=2) will present an array of
highly-focused panels and great networking opportunities that will drive
the Latin Advertising and Media industries forward.

Under the theme “Getting it Right: Connecting with the Hispanic
Consumer,” more than a dozen top notch client side marketers have already
confirmed their presence, including the following:

- John De Armas, VP of WorldDirect and Head of DirectTV Mas.

- Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc.

- Javier Farfan, Lifestyle Marketing, Senior Manager, Zune, Microsoft
Corp.

- Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy

- Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand - Moet -
Hennessy USA

- Brian Lange, Brand Manager, SPLENDA, Multi-Cultural Marketing,
Johnson & Johnson / McNeil Nutritionals

- Monica Morales, Brand Manager, Dr Pepper Hispanic Market

- Kristin Page, Multicultural Marketing Director, Macy’s

- Andrea Riley, Corporate Brand and Automotive Marketing, GMAC
Financial Services

- Rodolfo Rodriguez, Multicultural Marketing Director, General Mills
- Hector Vallejo, Hispanic Marketing Manager, DeWalt
- Teresa Wakeley, Advertising and Media Manager, Volkswagen of America
WHY YOU SHOULD ATTEND:

— When the tail starts wagging the dog: how multicultural consumers
are shaping trends and consumption for America as a whole, and what your
business needs to do about it.

— Getting a bigger bang for the buck with digital media targeting
Latinos: Streaming online videos, Latin SEO, Mobile Advertising, Leveraging
Social Networks and much more…

— The Power of Local News. Why being locally relevant is crucial for
National Advertisers.

— Analysis of why print media matters more than ever in order to reach
Spanish-speaking audiences

— Networking with new prospects, clients and peers in a friendly
environment in the heart of New York City.

— Recognition of industry pioneers, innovators and their campaigns at
the Hispanic Digital and Print Media Awards Luncheon.

— Advertiser Roundtables: Share intelligence and insights with major
clients and agencies. One major buy side executive will sit at each table
and attendees will rotate.

REGISTRATION: Looking forward to seeing you in NYC on September 24,
2009!

Secure your spot and your ticket at early bird price today, by visiting
this page: http://www.portada-online.com/conference/registration.aspx?cid=2

PREMIUM SPONSORS

The following Companies have already been confirmed as premium sponsors
of the Third Annual Hispanic Digital and Print Media Conference: Alloy
Access (http://www.alloy-access.com, Bronze Sponsor), Media Space Solutions
(http://www.mediaspacesolutions.com, Bronze Sponsor), NxtBookMedia
(http://www.nxtbookmedia.com/, Networking Function Sponsor).

For sponsorship opportunities, please call Marcos Baer at 1 212 685
4441.