Danay’s Musings

HOUSTON, Aug. 5 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., one of the largest leading Hispanic communications agencies in the nation, has been selected by Georgia-Pacific Consumer Products LP as the Hispanic agency of record for their Quilted Northern(R) bath tissue brand.

“The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record,” said Jorge DeCastro, Quilted Northern senior brand manager. “We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results.”
The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record

Georgia-Pacific, one of the largest producers of tissue products, approached Lopez Negrete for their unique understanding of the Hispanic market and knowledge of the continuously changing landscape affecting this consumer segment. As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars. Lopez Negrete won the business with a strong presentation of their creative and media buying capabilities, as well as their below-the-line resources.

“We are eager to work with both Georgia-Pacific and the Quilted Northern brand team to further grow and augment its presence in the Hispanic community,” said Alex Lopez Negrete, president, chief executive officer and chief creative officer of Lopez Negrete Communications. “This is a highly sophisticated, experienced client who recognizes the importance of the Hispanic segment to their bottom line, who embraces the concept of fully integrated communications, and is ready to develop new, innovative, breakthrough ways to make an impact and achieve results. We feel confident this is a relationship that will be a long-lasting one and one which will bring about great things for all.”

The Lopez Negrete team leading the Quilted Northern account is Randy Stockdale, executive group account director; Lalo Wakefield, director of creative and strategic integrations; Federico Traeger, creative director; and, Jim Irvine, senior director of media strategies and channel integration.

SOURCE Lopez Negrete Communications, Inc.

NEW YORK (AdAge.com) — Adlatina, one of ad age’s international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking called “Los Destacados” (”The Outstanding Ones”). Listed below are Adlatina’s top 10 marketers for 2009.

Read more at Adage

http://adage.com/hispanic/article?article_id=141542

Brand storytelling agency Story Worldwide recently made its intention to reach them abundantly clear with the hire of Hispanic marketing expert Chiqui Cartagena. Cartagena has been named Story Worldwide’s Senior Vice President of Multicultural Marketing, and will oversee the agency’s growing multicultural marketing practice with an emphasis on the U.S. Hispanic and African American communities.

Her marketing experience spans 25 years developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, such as People en Español, and marketing programs like Club Música Latina for Columbia House. She spent over 10 years as a broadcast journalist at news organizations such as Univision and Telemundo, and over the past 15 years has helped develop culturally-relevant marketing programs ,both Hispanic and African American, for a wide variety of other clients including P&G, Unilever, McDonald’s, PepsiCo, Kellogg’s, Kraft, Kmart/Sears, and MetLife.

Cartagena will also represent Story Worldwide as a media spokesperson on cultural topics that result from 2010 census numbers and the mid-term elections.

MIAMI, June 29 /PRNewswire-FirstCall/ — Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President - Managing Director of the agency, effective July 13th 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/FL39336 )

Mizrahi is bringing more than 18 years of international marketing expertise with leading brands with a multi-geographic scope, along with his functional experience to Alma DDB.

From his position, Mizrahi will act as Luis Miguel Messianu’s business counterpart and report directly to him, overseeing all of the agency clients marketing strategic programs, being his main responsibility the growth of their brands as well as the development of new business initiatives for Alma DDB.

Mizrahi was most recently Director of Innovation and Multicultural Marketing at Sprint Nextel, where he spent five years developing Multicultural Marketing strategies for the brands targeting Hispanics and Asian American consumers. Previously he acted as Director of Branding and Advertising services for BellSouth International; his early career spanned a wide variety of international and national positions in several divisions of The Coca-Cola Company during seven years. A native Brazilian, Mizrahi started his career in 1991 achieving several brand, media and marketing roles at the local division of British American Tobacco in his country.

“He will bring a unique client perspective to the day-to-day operation, ‘translating’ the business challenges that our clients are facing to the creative team to enhance our focus direction and also by serving as a sounding board for creative ideas,” stated Luis Miguel Messianu.

Along with his responsibilities, Isaac Mizrahi will be concentrated on identifying the new usages of media, the consumer’s contact points, and below the lines initiatives. He will also focus on helping managing the administrative issues, including human capital development, which is one of his areas of passion.

“It’s a unique opportunity to join an agency that shares similar beliefs around the importance of building strong brand as a driver of profitable and successful business for our clients,” said Mizrahi.

He will join the Management team at Alma DDB which in addition to Luis Miguel Messianu, counts on the experience of Angela Battistini, VP of Client Services; Michelle Headley, VP of Operations; Enrique Faillace, VP Executive Creative Director; Jose Luis Villa, VP of Creative Influence Director; Marta Insua, VP Planning and Insights Director; Larissa Acosta, VP of Innovation & New Business; and Leo Peet, Finance Director.

Mizrahi, 39 years old, holds an MBA from the prestigious Emory University (Atlanta) and he is relocating to Miami with his wife and their one-year-old son.

Isaac’s recognitions include the 2006 Brand Week’s Hispanic Marketer of the Year Award, the Ad Age Creative Judge for their Hispanic Awards, among several keynote speaker appointments acknowledging his strong reputation in the US Hispanic market arena.

Note to the Editors: High resolution images, and media materials are available at http://epk.almaddb.com

About DDB:

DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC) .

For further information, please contact:

Olimpia Del Boccio
Alma DDB - (305) 662-3154
odelboccio@almaddb.com

Website: http://www.ddb.com

Moroch Partners, a full-service marketing agency, has been hired by the Make-A-Wish Foundation to develop the nonprofit’s national public service announcements.

Dallas-based Moroch announced the agreement on Monday.

The company’s work on the campaign, terms of which were not disclosed, will begin immediately and includes the creation of ads that are slated to run through various media outlets, including print, radio, television and the Web.

As part of the agreement, Moroch Partners said its Hispanic advertising division, iNSPIRE, has been slated to develop collateral for Spanish-language media outlets.

The Moroch account will be handled by Shelia Lemon and Jim Sykora, the company said.

Moroch, which is based in Dallas, is an independent marketing agency with 38 offices across the United States and Canada.

Source: The Dallas Business Journal

Manuel Mazzanti to spearhead marketing activities for starMedia in Latin America and the U.S.

MIAMI, April 22 /PRNewswire-HISPANIC PR WIRE/ — starMedia today announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti, one of the industry’s most experienced marketers, joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/CLW103LOGO )

Mazzanti will be responsible for overseeing all starMedia’s marketing activities including market research, branding, public relations, product and campaign launches. The appointment marks further growth for starMedia, as the company continues its investment following the recent openings of new offices in Colombia, Chile and Argentina.

“I’m thrilled to join starMedia, where I will have the challenge to lead a growing marketing team that will allow us not only accelerate the pace of the activities, reinforcing starMedia’s leadership, but also to better serve both our audience and advertisers through one of the best online platforms in the region,” said Mazzanti.

Mazzanti has worked in the technology, internet, and telecommunications fields throughout Latin America for more than 15 years. Before joining Yahoo! in 2005, he owned a broadband company in Mexico. Prior to that he held senior marketing positions at Diveo Mexico, a leading outsourcing provider for mission critical IT systems, OptiGlobe Mexico, a leading Data Center services company in Latin America, Iridium South America and SkyTel Argentina.

Born in Buenos Aires, Argentina, Mazzanti holds a Bachelor’s degree in Marketing from the Social and Business Sciences University (UCES) of Buenos Aires, Argentina.

About starMedia
starMedia is a free-to-web global portal connecting more than 24 million Spanish-speakers through the Internet as well as providing them with the most relevant and extensive information and services. starMedia has local operations in Colombia, Mexico, Spain, Argentina, Chile and throughout the United States (Los Angeles, Miami and New York); and, is wholly owned by Orange (http://www.orange.es ), a subsidiary of the France Telecom Group (NYSE: FTE).

SOURCE starMedia