Social Site use in Latam rose 83.3%
According to Tendencias Digitales, latam use of social networks rose 83.3% last year. For Facebook, that increase represented 828.57% in 2007.
Yahoo! Telemundo announced Top 10 Searches
MIAMI, Aug. 5 - Yahoo! Telemundo today announced its Top 10 Searches for the month ending July 31
( http://yahootelemundo.com/lomasbuscado ), which include the Top 10 in overall searches, image searches, as well as the most searched for Men for the month of July, as established by the millions of Yahoo! Telemundo users.
Top Trends in Search for July include:
Top 10 Overall Searches
1. Without Breasts There Is No Paradise (Sin Senos No Hay Paraiso)
2. Miss Universe 2008
3. Animals
4. Monica Bellucci
5. Love and Sex
6. Aracely Arambula
7. Galilea Montijo
8. Marijuana risks
9. Ingrid Betancourt
10. Organic Foods
Sin Senos No Hay Paraiso (literally, Without Breasts There Is No Paradise), is a Spanish-language telenovela that debuted on Telemundo on July 16. A hit in Colombia, the telenovela tells the story of an attractive young prostitute who seeks massive breast implants to attract a rich cocaine smuggler. The show was one of the network’s most-watched premieres ever and, not surprisingly, nabbed this month’s number one spot on the Top 10 Overall Searches. Also topping the list was a group of beautiful women, including Miss Universe 2008 Dayana Mendoza, Italian actress Monica Bellucci, and Aracely Arambula, who just announced she is pregnant with boyfriend Luis Miguel’s second child. Rounding out the list was former FARC (Revolutionary Armed Forces of Colombia) captive Ingrid Betancourt, whose recent rescue after six-and-a-half years of captivity created a worldwide media frenzy.
Top 10 Image Searches
1. Tattoos
2. Adriana Lima
3. Sceneries
4. Gemma Atkinson
5. Eva Longoria
6. Galilea Montijo
7. Barbara Mori
8. Vanessa Guzman
9. Isabel Madow
10. Naruto
The number one most searched for image on Yahoo! Telemundo in July was Tattoos - tattoos have experienced a resurgence in popularity in many parts of the world, particularly in North America, South America and Europe. A survey published by the Journal of the American Academy of Dermatology found that 24% of Americans between the ages of 18 and 50 have a tattoo.
Victoria’s Secret Supermodel Adriana Lima, an ever-popular name on the Top Searches lists, is still making headlines after it was announced that she and basketball star boyfriend, Marko Jaric of the Minnesota Timberwolves, will be tying the knot. Following in Lima’s footsteps - four more models were among the most searched for images in July: British lingerie model (and reality TV star) Gemma Atkinson; Uruguayan-Mexican actress/model Barbara Mori, star of the hit telenovela remake, Rubi; as well as model Isabel Madow, known for her appearances on the Mexican edition of Big Brother VIP. Mexican actress and model Vanessa Guzman (a former Miss Mexico) also peaked users’ interest as she recently went public with information that she and boyfriend Uberto Bondoni, an actor from Uruguay, were blackmailed for a sex tape that was allegedly taken from their home in Mexico.
Top 10 Men Searches
1. Thomas Beatie
2. Chespirito
3. Lil wayne
4. Don Omar
5. Luis Miguel
6. Vicente Fernandez
7. Juanes
8. Cristiano Ronaldo
9. Tito El Bambino
10. Ricardo Arjona
Ironically, the most searched for man this month is really a woman. Thomas Beatie, the world’s first person to conceive a child after a gender-reassignment operation, gave birth this past month to a healthy baby girl. Mexican television icon Roberto Gomez Bolaios, known to the world as Chespirito, also topped the list. Bolaos, best known for his roles as “El Chavo del Ocho” and “El Chapulin Colorado,” has been touring Latin America to present his play “11 y 12.”
In the number four slot, Puerto Rican Reggaeton star Don Omar has been cleared of all drug and weapons charges in relation to an incident dating back to 2004. The 30-year-old has been on trial in a court in Carolina, Puerto Rico for the last two weeks, after he was arrested in September 2004 by drug enforcement officers, who claim to have found him and two pals smoking marijuana. The agents also allegedly found a gun and $1,200 in cash in his possession. Portuguese footballer and heartthrob Cristiano Ronaldo, who currently plays for Manchester United, has also generated interest amidst speculation about a move to Real Madrid. Last but not least, Guatemalan singer-songwriter, Ricardo Arjona, also generated buzz as he officially launched “Fundaci�n Adentro,” an initiative to teach music to poor children in his native Guatemala.
Every month the Yahoo! Telemundo Top 10 Searches showcases the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. The monthly list includes a recap of the Top 10 Overall Searches, Top 10 Image Searches and Top 10 Searches in a revolving category, which changes monthly. To come up with the Yahoo! Top Searches list, Yahoo! scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. For more information on Yahoo! Telemundo’s Top 10 Searches, visit http://www.yahootelemundo.com/lomasbuscado .
About Yahoo! Telemundo:
Yahoo! Telemundo ( http://www.yahootelemundo.com ), is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc., and is a leading online media and services community for Hispanic consumers in the U.S. This comprehensive and engaging online community for U.S. Hispanics brings together Yahoo!’s leading technology, Internet tools and services with the online assets and original television content of Telemundo, connecting the U.S. Hispanic community to their passions, their communities and the world’s knowledge.
CONTACT
Yahoo! Telemundo
Lourdes de la Torriente
lourdes@delagroup.com
305-282-4264
Source: HispanicPRWire
Spanish SEO resources and blogs
I haven’t spent much time on offering resources on my blog lately, so here are some nice ones about SEO en Español.
http://google.dirson.com/
http://www.ojobuscador.com/
http://www.davilac.net/
http://abelgonzalez.com/blog/
http://www.boonicsoft.com/
http://bibo.bitacoras.com/
I also must say that these sources come from Bill Slawski on SEOMoz. gotta get my sources in!
Canal SUR Expands Its News Offerings
Miami, FL –March 14, 2008–Television network SUR Corporation has launched a new publication in the U.S. called SUR Titulares. The innovative news product is a print media version of SUR’s television concept, offering a one-stop source for the most important news from different Latin American countries.
In each issue, SUR Titulares presents a weekly or bimonthly recap of the most important news stories from the main Spanish-speaking countries. The issues are published in different Latin newspapers distributed in the United States, thanks to a strategic partnership formed with each media outlet. These newspapers are able to offer their readers a summary of Latin American news and also receive promotion on the company’s TV channels, benefits which have been well-received by the ethnic newspapers.
“This is a strategic alliance in which everybody wins. We are strengthening our presence and at the same time giving our audience an increasingly better service,” said Cristina Luisis, Director of SUR Titulares.
The headlines and news are obtained from the best news outlets in countries such as Mexico, Peru, Venezuela, Colombia, Bolivia, Chile, Argentina and Uruguay, and are broadcast by the company’s various TV channels, including Canal SUR, SUR Mexico, SUR Peru and TV Venezuela.
“We’ve created this publication as part of our continued efforts to keep all Latin Americans living in the U.S. up-to-date on the most important news happening in their home countries, providing a simple way to stay in touch with the situation in Latin America,” added Luisis.
SUR Corporation (short for Sistema Unido de Retransmisión, or United Broadcast System), is an international company founded more than 14 years ago, whose purpose is to offer a window into the unity of Latin America’s nations, as well as a link to help keep immigrants in touch with their roots.
CONTACT
Cristina Luisis
PH: 786.597.18.29
source: Hispanic PR Wire
Latin America and credit cards
While countries in Latin America do not have the same credit card adoption rates as the US, there still remains a large chunk of opportunity for those who sell in and to Latam consumers. According to LatinFinance, there are approximately 70 million credit cards in Brazil and 17 million in Mexico alone. There is a move int eh region towards EMV cards, which comply with the global standard for payment systems used by Europay, MasterCard and Visa. These cards are known for their enhanced security features like complex encryption algorithms to provide authentication to processing terminals and the transaction processing center.\r\n\r\nWhat does this mean to those of us doing business in Latin America? According to the trade magazine, this will mean that by the end of 2008, about 450 million credit cards will have been issued across the region with EMV chips. The technology that we take for granted here are breaking down the barriers that have made it difficult to sell to consumers in the region.
Brazil is BIG
So I”m working on launching a product in Brazil, and the more I work with this country, the more I feel the need to share info on the immense opportunities. Here’’s a snapshot: Brazil is the largest economy in Latin America and the eight largest economy worldwide. She is the fifth largest country in the world, the sixth most populous, and the seventh country in Internet usage. According to ITU, there are 39,140,000 Internet users as of May” 2007, which is 21.0% of the population. Sweet numbers.