Danay’s Musings

NEW YORK, July 29 /PRNewswire-HISPANIC PR WIRE/ — Steven R. Swartz, president of Hearst Newspapers, will be one of the protagonists at Portadas “Connecting National Brands to Local Audiences” September 30th Conference. Swartz, who also is SVP of Hearst Corporation and a member of its Board of Directors, played a key role in founding the newspaper industrys consortium with Yahoo!. “Swartzs presence at our Annual Conference is an important endorsement of the Hispanic Market by one of the worlds largest media companies,” says Marcos Baer, publisher of Portada, who will conduct an on-stage interview with Steve R. Swartz. Main issues to be discussed will include:

For captions Click Here

- Hearst Newspapers approach toward the Hispanic market

- New ways to connect national advertisers with local audiences

- How print can remain fresh in the digital age

- Newspaper websites as major digital destinations and much more …

Portadas Fourth Annual Hispanic Digital and Print Media Conference (Main theme: “Connecting National Brands to Local Audiences”) will take place in The Scholastic Auditorium & Greenhouse with Rooftop Terrace in New York Citys fashionable Soho District.

Attendees will get the best content at the Industrys leading conference and network with major players as well as enjoy breathtaking at one of NYCs best venues.

The list of impressive marketers participating in the event includes:
Carlos Boughton, Brand Director, Heineken USA.
Tania Cameron, Sr. Manager CRM, Kraft Foods.
Nelson Garcia, Media Director, Global Hue.
Kathleen M. Haley, Director, Multicultural Marketing, Hewlett-Packard Company.
Teresa Iglesias-Solomon, Director of Multicultural Marketing Initiatives, Best Buy.
Kristyn Page, Multicultural Marketing Director, Macys.
Armando Rodriguez, Head of Sales & Business Development (GM), Yahoo! Hispanic Americas
Marcelo Salup, Media Director, DMG Solutions.
Juan Saldivar, General Manager Televisa Interactive Media.
Steven Swartz, President of Hearst Newspapers.
Felix Tejeda, Hispanic Brand Manager, Sprint Prepaid Group.
Hector Vallejo, Multicultural Marketing Director, Stanley-Black and Decker.
Teresa Wakeley, Marketing Media Manager, Volkswagen Group of America, Inc.
Steven Wolfe Pereira, SVP, Managing Director of MV42o/ MediaVest Multicultural

More announcement about major speakers and additional topics will be coming soon.

To see the conference schedule, go here
http://www.portada-online.com/conference/schedule.aspx?cid=8

EARLY BIRD REGISTRATION EXPIRES JULY 30!
To register to the event at the early bird rate (expiring Friday July 30!), please go here:
http://www.portada-online.com/conference/registration.aspx?cid=8
or call 1-800-397-5322

For more information about Portadas premier Annual Hispanic Advertising and Media Conference including, photo gallery, video and editorial coverage of last years event, please go here:
http://www.portada-online.com/conference/main.aspx?cid=8

PREMIUM SPONSORS
Premium Sponsors that have already confirmed their participation are:
Silver Sponsor
Yahoo en espanol (www.yahooenespanol.com)
Bronze Sponsors
Ethnic Technologies (www.ethnictechnologies.com)
NCM Media Networks (http://www.nationalcinemedia.com/movie-theatre-advertising)
Televisa Publishing and Digital (www.televisainternacional.tv)
Yasabe-Busqueda Local (www.yasabe.com)

To inquire about sponsorship opportunities to align your brand with Portadas Flagship Hispanic Conference call Ruby Namoca at 347-425-4211 or Marcos Baer at 212 685 4441.

About Portada
Portada (www.portada-online.com) is the leading source on the Latin marketing and media space. Portada offers world-class news and intelligence through online, print, database and conference vehicles to highly targeted audiences.

SOURCE Portada

CORAL GABLES, Fla., March 26 — According to a special report released this week by Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, Spanish-language titles in large Latino centers across the nation continue to see revenue gains and circulation jumps, bucking downward trends seen across the newspaper industry.

“From emerging markets such as Orlando to long-established print markets including Los Angeles, the future looks bright for the Spanish-language newspaper,” reads Against the Wind: A Special Report on the Hispanic Newspaper Industry.

From emerging markets such as Orlando to long-established print markets including Los Angeles, the future looks bright for the Spanish-language newspaper

“Even where Spanish-language titles have not fared well as dailies, long-term growth with weekly distribution has kept management and ownership more than satisfied with weeklies showing a 26.4 percent jump in ad revenue between 2005 and 2007,” said Hispanic Market Weekly’s Associate Editor Adam Jacobson, who authored the report.

Among the anecdotal reasons offered: Hispanic’s long-standing use of print, the growing popularity of weeklies, and the use of community-oriented content largely absent in mainstream media and Spanish-language television.

According to the report, at the end of 2007, there were 33 daily newspapers and 417 weekly newspapers targeting Spanish-language readers in the U.S.

The entire Special Report can be found at http://hispanicmarketweekly.com/article.cms?id=9968.

About Hispanic Market Weekly
Coral Gables, Florida-based Hispanic Market Weekly (www.hispanicmarketweekly.com) is the leading authority on news and events shaping Hispanic marketing, providing in-depth coverage of the media, companies and trends that impact the U.S. Latino market. Founded in 1997, Hispanic Market Weekly is the publication of choice for corporate marketers, agencies and media professionals seeking breaking news, research, insight and analysis.

CONTACT
Tammie Caton
JTS Communications
tcaton@jtscom.com
(251) 327-7826

source: HispanicPRWire