Danay’s Musings

LOS ANGELES, March 2 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) is making 2010 count. The organization is forging a new professional association standard by introducing and expanding a variety of programs and initiatives led by a new leadership board.

One such example of this growth is the Association’s partnership with The Hispanic PR Blog to hold the first Hispanic Public Relations & Social Media Marketing Conference (http://www.hispanicprconference.com/) in Dallas, TX, May 10 -12, 2010. The conference will provide attendees with case studies, professional development, and career and networking opportunities that are focused on Hispanic PR and social marketing. Detailed information and registration is available at the conference website, www.HispanicPRConference.com.

“National expansion and membership increase are key goals for the organization,” said Lourdes Rodriguez, elected HPRA President. “Our partnership with the conference provides a national platform to extend our membership and chapters.”

An additional component to the conference is the recent announcement of a national Hispanic PR Census (https://is-nri.com/take?i=157582&h=ZbUW12BcjSD0jkctkn0jfw). The census, sponsored by RL Public Relations, is an effort to measure the size and strength of the growing Hispanic public relations industry and is available at HPRA’s website.

Other key initiatives include a more powerful and integrated website (www.hpra-usa.org) developed and maintained by Conexion (www.conex360.com) that’s user-friendly and provides social media integration, as well as increased funding amounts for HPRA scholarship recipients. Applications are currently being accepted through Friday, May 7, 2010. The application and more information are available at HPRA website’s scholarship’s section.

The new programs and initiatives are being spearheaded by the incoming 2010-2011 executive board: President Lourdes Rodriguez, VPE Public Relations; Vice President Delia Lopez, PR Consultant; Secretary Sara Rubalcava-Beck, MSB Ideas; Treasurer Mario Flores, Sportivo; and Senior Advisor John Echeveste, VPE Public Relations.

The 2010 HPRA Board Committee Chairs include:

Programs - Ivette Zurita, Accent Marketing

Marketing - Mariluz Gonzalez, Vesper Public Relations

Social Media Marketing - Jose Xicohtencatl, Edelman Multicultural, and Martin Canchola, Social Media Consultant

Membership -Edgar Mejia, Conexion, and Veronica Potes, LAGRANT COMMUNICATIONS

National Chapters - Stephen Chavez, Ketchum

Scholarship/College Outreach: Anai Ibarra, PR Consultant; Susan Bringas, Hill and Knowlton; and Denisse Montalvan, Ketchum

About Hispanic Public Relations Association (HPRA):
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

SOURCE Hispanic Public Relations Association

MIAMI, Feb. 25 /PRNewswire-HISPANIC PR WIRE/ — Superschool Weekend Miami 2010, will accomplish what has never been done before; it will unite the most creative minds of Latin America and the United States under one roof. Coordinated by Brother Schools and Latinstock USA, Superschool Weekend Miami 2010 will take place from the 5th to the 7th of March at the renowned Midtown’s Ice Palace and will offer informative workshops and seminars in Spanish by experts in the advertising and marketing fields. The conference will shed light on the most cutting-edge strategies and techniques in advertising based on International award-winning campaigns such as Nike, Coca Cola, Rolling Stone Magazine, The Katrina Show, etc.

“We are very happy to be able to count with the support of the Latin American and North American advertising industry professionals that will attend the conference as either presenters or participants,” states Diego Castillo, Founder and President of the Brother Group and one of the event’s coordinators.

“This event will create a platform for an incredible exchange of talent, ideas and strategies. It will be very exciting!,” surmised Alejandro Becerra, President of Latinstock USA and Latinstock Caribe, who is also the conference’s coordinator.

Superschool Weekend Miami 2010 will feature a stellar group of professionals of great repute, recognized internationally for their work, not just in Latin America, but also in the United States and Europe having won such awards as the Cannes Lions award. Among them will be: Juan Carlos Ortiz, Maxi Anselmo, Alberto Ponte, Sergio Alcocer, Gonzalo Vidal, Matias Ballada, Ricardo Salamanca, Daslav Maslov, Miguel Calderon, Ulises Valencia, C. Chozas y G. Lauria.

Superschool Weekend Conference Miami 2010 will kick-off its weekend long program with a cocktail reception sponsored by IDENTITY, (a production company with offices in three major cities, New York, Chicago and Los Angeles) on the evening of the 5th with a host of VIP guests from the world of advertising, marketing and communications.

Additionally, the following sponsors will contribute to the overall success of Superschool Weekend Miami 2010: Circulo Creativo del Mercado Latino de Estados Unidos, HispanicAd, AdNotas.com, Produ.com, Milagro Films, Personalmusic, Corbis, America Filmworks, ACAFILMS, Vitagraphics.net, Openmedia.tv, Milagro Films, Harpoon, Soda Producciones, Digigraphix Advertising Co. y Premier PR Group.

To view the conference’s program or to register, please visit: http://superschool.latinstock.us or for more information, call Jeneissy Azcuy at (305) 401-6275.

SOURCE Superschool Weekend Miami 2010

- 20-member advisory board of top pros from corporate, non-profit, media, and PR agencies create ambitious agenda of presenters and case studies

- Top sponsors include Fleishman Hillard, Southwest Airlines, Telenoticias and RL Public Relations

DALLAS, Feb. 9 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA - http://www.hpra-usa.org/) and the Hispanic PR Blog (http://www.hispanicprblog.com/) today unveiled the roster of industry thought leaders and presentations that will be featured at the historic Hispanic Public Relations & Social Media Marketing Conference, May 10-12 in Dallas, TX.

(See the full conference web site here: http://www.hispanicprconference.com/).

“With exceptional speakers and a dynamic program that is completely case-study driven and specially tailored to the needs of corporate, government and non profit communicators, the conference offers attendees invaluable insights, resources and networking opportunities they need to effectively market to Latinos through PR and social marketing,” said conference co-creator Manny Ruiz(http://www.hispanicprblog.com/about-2), the nation’s leading blogger on Hispanic public relations and the founder of Hispanic PR Wire, a division of PR Newswire.

The convention takes place at the Sheraton in downtown Dallas and includes a total of more than 16 sessions and several keynote presentations. The convention features senior multicultural PR speakers from such corporations and organizations as General Mills, Frito Lay, UnitedHealthcare, Microsoft, AT&T, Qwest Communications, State Farm, Southwest Airlines, McDonalds, Comerica Bank, Dr. Pepper, the NBA, Univision, the American Heart Association, the American Diabetes Association and the National Pork Board, among others.

CONFERENCE CONTENT

Keynote presentations will include:

An opening keynote address by 30-year PR veteran Mike Fernandez, Vice President of Public Affairs for State Farm and Co-Chair of the prestigious Institute for Public Relations. Mr. Fernandez will survey the evolving role of Hispanic PR from an insider’s perspective in Corporate America with a tongue-in-cheek presentation titled “I Know You Want Me … But It Takes More Than an Accent to Get Me.”

A keynote presentation by Hispanic web marketing industry leader Lee Van of Captura Group who will bring a factual context to the conference’s sharp focus on Hispanic social marketing with his presentation titled “Are Hispanics Really More Social?”

Other case study presentations and panels include:

– “Spectacular Strategies To Create Powerful Hispanic CSR Programs That Drive Results And Lead To Long-Term Brand Loyalty”

– “The ART (Authenticity, Relevance and Truth) of Marketing to Latino Youth”

– “RX for Social Engagement: How One of the Nation’s Largest Healthcare Providers is Connecting with Hispanics Using Facebook, MySpace and Twitter”

– “Meet the Blogueras: A Roundtable with some of the Nation’s leading Latina Bloggers”

– “Experiential Marketing: How to Successfully Engage Latinos with One-on-One PR”

– “Cause Marketing en Espanol: Lessons from the Hit ‘Conozca Tu Corazon’ Campaign of the American Heart Association”

– “Your Ultimate Guide to Scoring Great Coverage with Print, Broadcast and Online Hispanic Media”

– “In An Era When Salsa Outsells Catsup, Whatcha Gonna Do About It?”

– “Success Stories: Hispanic Social Marketing Pioneers Share Their Prized Case Study Secrets”

– “The Gold Standard of Measuring ROI for Your Hispanic PR and Social Marketing Campaigns”

– “Everything You Need To Know About Partnering With And Maximizing Your Use Of Hispanic Spokespersons”

– “Diversity in America: A Moral and Strategic Imperative that Must and Can Be Fixed”

– The State of Our Industry: A Cross Section of Industry Leaders Survey Top Trends, Threats and Opportunities for Hispanic PR and Social Marketing

– “A Review of Key Issues and Trends Every Marketer Needs to Know about Hispanic Social Media”

– “PR vs. Advertising: A Frank Discussion About Which Discipline is Best Suited to Lead Hispanic Social Marketing Initiatives and Why”

– “Practical Case Study Insights on the Do’s and Don’t of Hispanic Social Media Measurement”

CONFERENCE SPONSORS

Current title sponsors of the conference include Fleishman Hillard, Telenoticias and RL Public Relations. The official airline of the conference is Southwest Airlines. Supporting sponsors include PR Newswire, Cision, the Hispanic Communications Network and the Dallas Conventions and Visitors Bureau. Media partners are the National Association of Hispanic Publications, Latino Leaders Magazine and My Latino Voice.

Conference sponsorship information is available by contacting show director Ray Bianchi at rbianchi@hispanicprblog.com, calling (305) 600-4878 or visiting our web site at www.HispanicPRConference.com. To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR.

CONFERENCE ADVISORY BOARD

The 2010 agenda of this first annual convention has been organized by a national advisory board consisting of: Cruz Flores (Qwest Communications), Olga Romero (Southwest Airlines); Cristina Alfaro (McDonald’s); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Monica Talan (Univision); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman Multicultural); Audrey Ponzio (Edelman Multicultural); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations); Deborah Charnes (Bromley) and Eric Baca (Latino Leaders Magazine).

ABOUT THE HISPANIC PUBLIC RELATIONS ASSOCIATION (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

ABOUT THE HISPANIC PR BLOG
Founded by Multicultural PR veterans Manny Ruiz of PR Newswire/Hispanic PR Wire and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) the PR industry’s premier source for news and views related to Hispanic and multicultural PR. The blog and its accompanying Twitter feed (Twitter.com/HispanicPR) regularly feature columns, stories, white papers, job postings, calendar events and more. The blog’s RSS feed can be obtained athttp://feeds.feedburner.com/HispanicPRBlog. The RSS feed to the Twitter feed is available athttp://twitter.com/statuses/user_timeline/38222941.rss. The Hispanic PR Blog also features its own news icon for iPhones. To add it to your iPhone, simply bookmark the home page of the blog on your iPhone.

SOURCE Hispanic Public Relations Association

Domain.com launches Spanish language site, Dominio.com, toprovide tools for one of the fastest growing online markets

VANCOUVER, Wash., Jan. 13 /PRNewswire-HISPANIC PR WIRE/ — Recognizing the importance of giving Latin American, Hispanic, and Spanish-speaking small businesses the tools they need to reach the burgeoning global online market, Domain.com, a leading domain registration and web hosting company, announces today that the entire Domain.com experience including all product offerings, account management, and customer support is now available in Spanish through Dominio.com.(Logo: http://www.newscom.com/cgi-bin/prnh/20100113/SF34981LOGO)

Today there are more than 5 million registered Domains Names across Latin America according to statistics from LatinoamerICANN. Moreover, the study concluded that the total regional domain registrations increased by almost 18 percent in 2009. Also, Searchenginewatch.com determined that the Hispanic population spends twenty percent more time online than other demographics with more than half their time spent on Spanish language websites. These statistics provide insight into a growing opportunity for Spanish-speaking small businesses to get online and to reach one of the world’s fastest growing demographics.

“The best way to be successful online is to go where your customers are and to provide the most relevant information possible,” says Aurelio Rodriguez, International Business Development, Dominio.com. “Spanish-speaking small business owners have the unique perspective and cultural understanding necessary to connect with these growing Spanish-speaking audiences. Now Dominio.com has everything they need to accomplish their goals.”

Dominio.com offers a full range of solutions for creating and marketing a Spanish website, including:

- Domain registration and total DNS management

- Web Hosting

- Virtual Private Servers (VPS hosting)

- Email

- Website Design

- SSL Certificates

- Marketing (including solutions from leading email marketing provider, EmailBrain.com)

“At Dominio.com our mission has always been to provide the best solutions at the best price,” says Rodriguez. “Domain.com already has a strong global presence with customers in over 200 countries. With our new comprehensive Spanish site, Dominio.com, including dedicated Spanish-speaking support, Domain.com is emerging as an international leader helping small businesses leverage the power of the web.”

To explore the new Domain.com in Spanish website visit http://www.dominio.com

SOURCE Dominio.com

DALLAS, Dec. 16 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) (http://www.hpra-usa.org/) and the Hispanic PR Blog (http://www.hispanicprblog.com/) are joining forces to make history by presenting the first ever Hispanic Public Relations & Social Media Marketing Conference (http://www.hispanicprconference.com/) in Dallas, TX, May 10-12, 2010.

For captions Click Here

For captions Click Here

“This conference will provide attendees with case studies, professional development, career and networking opportunities that are razor-focused on Hispanic PR and social marketing,” said conference co-creator Manny Ruiz(http://www.hispanicprblog.com/about-2), the nation’s leading blogger on Hispanic public relations and the founder of Hispanic PR Wire, a division of PR Newswire. “We believe this case studies-driven event will be the premier annual showcase for all that our Hispanic PR/social marketing industry has to offer.”

This conference comes at a critically important time for both HPRA and the Hispanic market

“This conference comes at a critically important time for both HPRA and the Hispanic market,” said John Echeveste(http://www.vpepr.com/staff.html), HPRA co-founder and senior adviser. “This year, HPRA celebrated its 25th anniversary and, in 2010, we will expand its national presence, while the upcoming U.S. Census and the continued growth of social media will underscore the importance of the national Hispanic market. As the leading organization for Hispanic public relations professionals, HPRA is pleased to co-present this conference to demonstrate the effective role that PR plays in Hispanic marketing and the creativity and innovation that our members are providing in leading the social media revolution,” added Echeveste.

The conference will feature nearly two dozen sessions on a wide range of topics covering everything from how to generate coverage with the top Hispanic bloggers to best practices in Hispanic youth marketing to how to effectively manage corporate partnerships with Hispanic organizations. All of the professional development programs are being defined by a senior executive advisory board consisting of some of the most seasoned Hispanic PR pros in the corporate communications, agency, media and non-profit worlds.

The conference advisory board consists of: Cristina Alfaro (McDonald’s); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Lorenzo Lopez (Walmart); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman); Audrey Ponzio (Edelman); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations) and Deborah Vallejo (Bromley).

In addition to quality professional development programs and networking opportunities, the conference will feature an exhibition area to connect Hispanic marketers with industry communications providers as well as key Hispanic organization exhibitors. Parallel to the main exhibition hall will be a first of its kind Hispanic Market Career Fair for companies, organizations and government agencies seeking talented Latinos in PR and advertising.

The full, detailed conference agenda/speakers will be released in early January but sponsorships and early bird registration are already available at the conference web site, www.HispanicPRConference.com or by contacting show director Ray Bianchi at 708-620-9738 or by emailing hispanicprblog@gmail.com. The conference will be held at the Sheraton Dallas.

To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR.

About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

About the Hispanic PR Blog
Founded by Multicultural PR veterans Manny Ruiz of PR Newswire/Hispanic PR Wire and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) the PR industry’s premier source for news and views related to Hispanic and multicultural PR. The blog and its accompanying Twitter feed (Twitter.com/HispanicPR) regularly feature columns, stories, white papers, job postings, calendar events and more. The blog’s RSS feed can be obtained athttp://feeds.feedburner.com/HispanicPRBlog. The RSS feed to the Twitter feed is available athttp://twitter.com/statuses/user_timeline/38222941.rss. The Hispanic PR Blog also features its own news icon for iPhones. To add it to your iPhone, simply bookmark the home page of the blog on your iPhone.

NOTE TO EDITORS: Multimedia assets are available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE Hispanic Public Relations Association