Archive for the ‘sports’

Fox Sports en Espanol Hits Ratings Home Run With 2009 World Series Coverage Network Strikes Out Competition across All Key Demographics during MLB Post-Season • 11.10.09

LOS ANGELES, Nov. 10 /PRNewswire-HISPANIC PR WIRE/ — Fox Sports en Espanol, the country’s leading Spanish-language sports media platform, struck out the competition with its coverage of the recently concluded 2009 Major League Baseball World Series. The network’s number one program during the ratings bonanza was Game Six of the World Series (Yankees vs. Phillies, 11/4/09), which delivered 261,000 Hispanics in the key P18-49 demographic. Overall, Fox Sports en Espanol finished with a 3.43 (1.74 P18-49) household coverage rating, up 81% in total households vs. its World Series coverage from 2008, and 240% over 2007.

“The only thing more exciting for us than this memorable Fall Classic is the fact that our loyal fans consistently tuned in to Fox Sports en Espanol for the best live coverage of the Series,” said David Sternberg, General Manager of Fox Sports en Espanol. “This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network.”

This clearly validates our mission of providing the most important sporting events, with the best analysis, of any Hispanic sports network


The results were strong for FSE’s advertisers, as well, with the network over-delivering across all demographics and surpassing its three-year World Series average. Ratings for coverage of the entire Major League post season was up dramatically over last year, with the American League Championship Series drawing a total Hispanic household rating of .92 for P18-49 and 1.24 for men, vs. last year’s .39 and .44 respectively. Overall, Fox Sports en Espanol maintained its position as the leading Hispanic sports network in the ratings for the second week in a row, averaging 73% more Hispanic P18-49 in primetime than its next closest competitor.

This marked the ninth consecutive year that Fox Sports en Espanol has offered live, exclusive Spanish-language coverage of the MLB postseason. In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, the network will continue to offer live and exclusive Spanish-language coverage of approximately 26 MLB regular-season games each year plus the annual All-Star Game.

About Fox Sports en Espanol
Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC(R)(R) and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Movil, we are and will continue to be the first name in the U.S. Hispanic sports space.

Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) Fox Sports International. For more information, visit Fox Sports en Espanol online at foxsportsla.msn.com.

SOURCE Fox Sports en Espanol
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American Airlines Announces Exclusive Sponsorship and Promotions Agreement With Major League • 03.25.08

FORT WORTH, Texas, March 25 — American Airlines announced today an exclusive multi-tiered sponsorship and marketing agreement that establishes the airline as the “Official Airline of Major League Soccer,” the “Official Airline of MLS Cup,” the “Official Airline of the MLS All-Star Game,” and the “Official Airline of SuperLiga.”

The agreement with Soccer United Marketing, Major League Soccer’s marketing arm, provides American Airlines — a founding member of the oneworld(R) Alliance — a variety of promotional and marketing opportunities with both MLS and SuperLiga, a tournament series between the Mexican First Division and Major League Soccer in July and August 2008.

We are thrilled to be associated with one of America’s increasingly popular sports leagues

“We are thrilled to be associated with one of America’s increasingly popular sports leagues,” said Roger Frizzell, American Airlines Vice President — Corporate Communications and Advertising. “We are especially pleased to have the opportunity to sponsor the SuperLiga tournament series, which in its first year attracted more than 10 million viewers in both Mexico and the U.S. We think this is a phenomenal opportunity to capitalize on the diversity of the MLS fan base.”

The agreement includes on-site advertising, television advertising on Fox Soccer Channel and Fox Sports en Espanol, promotional and marketing rights, on-site signage, and in-game promotional opportunities.

“With the MLS’ recent additions of star players David Beckham, Cuauhtemoc Blanco and Duilio Davino to its teams’ rosters and plans for future expansion, we are proud to be a part of the league’s continued growth and success,” said Frizzell. “The fact that the MLS product continues to be increasingly popular within the Hispanic community also creates a great opportunity to showcase American Airlines’ history of extensive service to Latin America and Mexico.”

“We are excited about the new partnership with American Airlines,” said Kathy Carter, Executive Vice President, Soccer United Marketing. “Together, we will provide our passionate fans with the opportunity to connect to their favorite teams. The sky is the limit when the world’s most popular game aligns with the world’s largest airline.”

About American Airlines
American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection(R) airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection(R) airlines, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the United States and around the world. The League’s 13th season kicks off March 29. The 14 teams in MLS are: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, Red Bull New York, New England Revolution, Real Salt Lake, San Jose Earthquakes and Toronto FC. The League’s 15th team, Seattle, will begin play in 2009, and 16th team, Philadelphia, will begin play in 2010. For more information about MLS, log on to the League’s official web site at http://www.MLSnet.com.

AmericanAirlines(R) We know why you fly(R)
Current AMR Corp. releases can be accessed via the Internet.
The address is http://www.aa.com

source: HispanicPrWire

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