Danay’s Musings about Marketing to Hispanics Worldwide, Life and other stuff.

NEW YORK, Aug. 4 - HITN, America’s first Latino Public Television Network, which is celebrating its 25th anniversary, today unveiled a new brand logo — one that reflects its role as the leader in Latino public and educational broadcasting. “Today marks a new phase for HITN. Our new logo is meant to serve as a beacon for Hispanics everywhere with its bright orange hue lighting the path to a better tomorrow for our viewers,” said founder Jose Luis Rodriguez, CEO of HITN.

HITN has been serving the Hispanic community of the United States and Puerto Rico for 25 years, remaining steadfast in its dedication in bringing educational and entertaining programming to its viewers. A hallmark of HITN’s programming is its unique content; creating programs that invite Latino participation and encourages families to live fuller, richer lives. “HITN was founded 25 years ago as a response to the lack of educational programming available to Hispanics. Now, just as then, there is still a tremendous need for the type of programming we provide,” said Mr. Rodriguez.

Our new logo is meant to serve as a beacon for Hispanics everywhere with its bright orange hue lighting the path to a better tomorrow for our viewers

The launch of this new brand logo signifies the beginning of a new era at HITN. “We are poised to establish ourselves as the ‘go-to’ network for Hispanics who are looking for educationally rich, entertaining and informative programming. We have a very successful political news series, Destination Casa Blanca 2008, that has catapulted HITN as the only Latino-themed political series on the Cable industry’s ‘Election ‘08 On Demand’ VOD platform, which reaches over 90% of the nation, it’s the place where Latino voters get informed. Coupled with the new brand, HITN is ready to lead the way for years to come,” concluded Dan Rodriguez, Director of Communications and Public Affairs.

Marketing firm Garcia 360 provided the necessary technical and professional support to derive the new HITN brand. Speaking on the experience of working with HITN, Luis Garcia of Garcia 360 said, “HITN is passionate about helping Latinos navigate their life in the US. We feel this new brand image reflects the essence of what HITN stands for in relation to its mission and its commitment to the audience they serve. To be a part of this brand evolution has been very rewarding.”

CEO Jose Luis Rodriguez commented during the unveiling, “Today’s media landscape challenges HITN to distinguish itself from other national networks. Our new brand will help us break through the cluttered environment by ensuring our viewers that when they see the HITN brand they are in tune with clear and consistent communication.”

About HITN
The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America’s first Public Television Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households.

HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. For more information log onto http://www.hitn.org .

HITN: CELEBRATING 25 YEARS AS AMERICA’S FIRST PUBLIC Television NETWORK FOR LATINOS

Source: HispanicPRWire

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Did You Know? As a whole, Hispanic households are the least ready for the transition (to digital TV). As a result, the effect of unready households on total viewing is more likely to affect Hispanic networks than Anglo networks. Viewing to unready sets accounts for 17 percent of prime-time viewing to English-language broadcast networks and 26.8 percent to Spanish-language broadcast networks.

source: HispanicTips.com

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HITN presents the launch of DESTINATION CASA BLANCA 2008: THE LATINO VOICE IN THE PRESIDENTIAL ELECTION. The English-language program marks the first time in history that a nation-wide TV show dedicated solely on issues affecting the Hispanic community will air in over 30 million US Households.

DESTINATION CASA BLANCA 2008 will be hosted by two bilingual and bicultural journalistic powerhouses. Ray Suarez will host a weekly hour-long, one-on-one interview segment out of the Washington, DC studios. He is currently Senior Correspondent for The NewsHour on PBS and author of “The Holy Vote: The Politics of Faith in America.” Award-winning national host Marlene Fernández, who brings to the show political savvy, insight, personality and a vast background in reporting and analyzing domestic and international issues affecting the US Hispanic population, will host a weekly one-hour roundtable discussion in addition to a 1/2 hour interview segment. Viewers will have an opportunity to see leading public policy experts participating in dialogue and debate on matters specific to the Latino community, such as the economy, health care, education, social and cultural affairs.

About HITN

The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America’s first Public Service Media Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households. HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. For more information log onto http://www.hitn.org

HITN: CELEBRATING 25 YEARS AS AMERICA’S FIRST PUBLIC SERVICE MEDIA NETWORK FOR LATINOS

WHEN AND WHERE
Wednesday April 9th, 2008
9:00am to 10:00am
Hall of The States
444 North Capitol St NW Room 333/5
Washington, DC 20001

CONTACTS
Public Relations:
Olga Luz Tirado, LTCommunications,
914.375.0544
olgaluz@luztirada.com
HITN: Dan Rodriguez, 646.731.3623
drodriguez@hitn.org

source: HispanicPRWire

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NEW YORK Azteca América has entered a distribution agreement with Direct TV Más to broadcast the Hispanic network’s programming nationally via the satellite provider’s Latino-themed service package.

Direct TV Más began airing Azteca América’s lineup Thursday on the satellite provider’s Channel 441 and is identified in programming guides as AZA 441, per a company representative.

The deal boosts viewership for Azteca América, giving the fledgling network an instant national profile among the growing audience of Hispanic satellite TV subscribers, the companies said.

“This agreement allows Azteca América to be seen in more homes than ever before,” Adrian Steckel, Azteca América’s network president, said in a statement. “This is a partnership that allows viewers and advertisers to experience the best of Mexico on television, along with top-quality original series, variety shows and more exclusive Mexican soccer than on any other broadcaster in this country.”

Azteca América airs Spanish-language programming from Mexico-based parent TV Azteca’s three networks Canal 7, Canal 13 and Proyecto 40, supplementing it with programs licensed from top international distributors and original series created by U.S. Latino producers, the network said.

Exclusive agreements with eight of the 16 Mexican soccer teams generate the most U.S.-based coverage of Mexican League soccer, per the network.

“The addition of Azteca América to Direct TV’s Spanish programming packages allows the U.S. Hispanic community to experience the best television viewing available while keeping up to date with news and events from their home country,” John A. de Armas, vp, WorldDirect, Direct TV Inc., said in a statement.

Azteca América reaches nearly 90 percent of U.S. Hispanic households in 62 markets nationwide, per the network.

In markets where Azteca América has affiliates, including Bakersfield, Colorado Springs, Denver and San Diego, the network will not be available as part of the Direct TV Más package, per a company representative.

source: MarketingyMedios, By Della de Lafuente

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Miami, FL –March 14, 2008–Television network SUR Corporation has launched a new publication in the U.S. called SUR Titulares. The innovative news product is a print media version of SUR’s television concept, offering a one-stop source for the most important news from different Latin American countries.

In each issue, SUR Titulares presents a weekly or bimonthly recap of the most important news stories from the main Spanish-speaking countries. The issues are published in different Latin newspapers distributed in the United States, thanks to a strategic partnership formed with each media outlet. These newspapers are able to offer their readers a summary of Latin American news and also receive promotion on the company’s TV channels, benefits which have been well-received by the ethnic newspapers.

“This is a strategic alliance in which everybody wins. We are strengthening our presence and at the same time giving our audience an increasingly better service,” said Cristina Luisis, Director of SUR Titulares.

The headlines and news are obtained from the best news outlets in countries such as Mexico, Peru, Venezuela, Colombia, Bolivia, Chile, Argentina and Uruguay, and are broadcast by the company’s various TV channels, including Canal SUR, SUR Mexico, SUR Peru and TV Venezuela.

“We’ve created this publication as part of our continued efforts to keep all Latin Americans living in the U.S. up-to-date on the most important news happening in their home countries, providing a simple way to stay in touch with the situation in Latin America,” added Luisis.

SUR Corporation (short for Sistema Unido de Retransmisión, or United Broadcast System), is an international company founded more than 14 years ago, whose purpose is to offer a window into the unity of Latin America’s nations, as well as a link to help keep immigrants in touch with their roots.

CONTACT
Cristina Luisis
PH: 786.597.18.29

source: Hispanic PR Wire

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January 14, 2008

NEW YORK, NY — Univision Communications Inc. today announced that advertising sales veteran Lisa McCarthy has joined the company in the position of Executive Vice President of Client Development and Partnership Marketing, effective immediately. McCarthy will be based in New York and report to David Lawenda, President of Advertising Sales for Univision.

McCarthy will establish and lead the company’s client development and partnership marketing efforts, which will be dedicated to serving the needs of marketers across Univision’s portfolio. McCarthy’s sales and marketing teams will be responsible for educating marketers about the economic and political power of the U.S. Hispanic consumer, providing insights, communication strategies and ideas that help clients effectively engage with this consumer base in order to drive their business.

It will be the first team under Lawenda that represents Univision’s entire portfolio of assets, and allows clients to have a single, holistic dialogue with Univision. They will work in concert with the vertical media teams that represent Univision’s television, radio and digital assets.

“Through her tenure at Viacom, Lisa established a track record as a driver of revenue, pioneered the cross-platform sales approach and proved herself as a dedicated team leader,” Lawenda commented. “I am confident that her customer-focused approach to sales and marketing will be a tremendous asset to Univision.”

McCarthy was most recently Executive Vice President of MTV Networks Brand Solutions. She helped launch CBS Plus in 1998, which evolved to Viacom Plus, and was considered the industry model for multi-platform sales and marketing. Earlier in her career, McCarthy helped launch The Cartoon Network at Turner Broadcasting as well as UPN at Paramount Television. Before that, she was a consultant with JMW, a global consulting firm specializing in organizational performance, and an analyst in the Mergers and Acquisitions department of UBS Securities. She is a graduate of Georgetown University.

Source: HispanicBusiness.com

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According to AdAge.com, Univision is about to name Joe Uva, currently president-CEO of OMD Worldwide, as its new CEO. The current CEO since 1992, A. Jerrold Perenchio, will step down after the completion of Univision’’s $13.5 billion sale to a private-equity consortium.

Read the entire story at AdAge.com

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