Archive for the ‘US Hispanic’

Looking at Hispanic Behavior Online07.01.09

JUNE 26, 2009

Dr. Felipe Korzenny
Director of the Center for Hispanic Marketing Communication
Florida State University

eMarketer: What are best practices for sites and marketers that want to reach the Hispanic audience?

Dr. Felipe Korzenny: Spanish, as long as you don’t make it too regional or too colloquial, is pretty much understandable to everybody. US Hispanics have formed a new sense of kinship with people from other Latin American countries. It’s almost like a reaction to the way that the census has classified us and the way that they’ve talked about us over the past 30 years or so.

Even though we might not use the label “Hispanic” because we find it annoying, we have a commonality with people from Latin America. We share 400 years of dominance from Spain that has left a huge amount of cultural heritage in Latin America, regardless of the country.

“I don’t think it works to say, ‘This is a site for Hispanics and this is a site for others.’”

Hispanics have a lot of commonalities, and it’s OK to talk about a group that has these sorts of common roots and interests. It doesn’t work well to try to segregate people. I don’t think it works to say, “This is a site for Hispanics and this is a site for others.”

View the rest of the story at emarketer.

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Isaac Mizrahi New Managing Director at Alma DDB06.29.09

MIAMI, June 29 /PRNewswire-FirstCall/ — Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President - Managing Director of the agency, effective July 13th 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/FL39336 )

Mizrahi is bringing more than 18 years of international marketing expertise with leading brands with a multi-geographic scope, along with his functional experience to Alma DDB.

From his position, Mizrahi will act as Luis Miguel Messianu’s business counterpart and report directly to him, overseeing all of the agency clients marketing strategic programs, being his main responsibility the growth of their brands as well as the development of new business initiatives for Alma DDB.

Mizrahi was most recently Director of Innovation and Multicultural Marketing at Sprint Nextel, where he spent five years developing Multicultural Marketing strategies for the brands targeting Hispanics and Asian American consumers. Previously he acted as Director of Branding and Advertising services for BellSouth International; his early career spanned a wide variety of international and national positions in several divisions of The Coca-Cola Company during seven years. A native Brazilian, Mizrahi started his career in 1991 achieving several brand, media and marketing roles at the local division of British American Tobacco in his country.

“He will bring a unique client perspective to the day-to-day operation, ‘translating’ the business challenges that our clients are facing to the creative team to enhance our focus direction and also by serving as a sounding board for creative ideas,” stated Luis Miguel Messianu.

Along with his responsibilities, Isaac Mizrahi will be concentrated on identifying the new usages of media, the consumer’s contact points, and below the lines initiatives. He will also focus on helping managing the administrative issues, including human capital development, which is one of his areas of passion.

“It’s a unique opportunity to join an agency that shares similar beliefs around the importance of building strong brand as a driver of profitable and successful business for our clients,” said Mizrahi.

He will join the Management team at Alma DDB which in addition to Luis Miguel Messianu, counts on the experience of Angela Battistini, VP of Client Services; Michelle Headley, VP of Operations; Enrique Faillace, VP Executive Creative Director; Jose Luis Villa, VP of Creative Influence Director; Marta Insua, VP Planning and Insights Director; Larissa Acosta, VP of Innovation & New Business; and Leo Peet, Finance Director.

Mizrahi, 39 years old, holds an MBA from the prestigious Emory University (Atlanta) and he is relocating to Miami with his wife and their one-year-old son.

Isaac’s recognitions include the 2006 Brand Week’s Hispanic Marketer of the Year Award, the Ad Age Creative Judge for their Hispanic Awards, among several keynote speaker appointments acknowledging his strong reputation in the US Hispanic market arena.

Note to the Editors: High resolution images, and media materials are available at http://epk.almaddb.com

About DDB:

DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC) .

For further information, please contact:

Olimpia Del Boccio
Alma DDB - (305) 662-3154
odelboccio@almaddb.com

Website: http://www.ddb.com

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Event: Portada’s Third Annual Hispanic Digital and Print Media Conference, Sept. 24 in NYC06.26.09

NEW YORK, June 25 /PRNewswire/ — Portada’s Third Annual Hispanic
Digital and Print Media Conference, NYC, Sept. 24, (http://www.portada-
online.com/conference/main.aspx?cid=2) will present an array of
highly-focused panels and great networking opportunities that will drive
the Latin Advertising and Media industries forward.

Under the theme “Getting it Right: Connecting with the Hispanic
Consumer,” more than a dozen top notch client side marketers have already
confirmed their presence, including the following:

- John De Armas, VP of WorldDirect and Head of DirectTV Mas.

- Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc.

- Javier Farfan, Lifestyle Marketing, Senior Manager, Zune, Microsoft
Corp.

- Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy

- Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand - Moet -
Hennessy USA

- Brian Lange, Brand Manager, SPLENDA, Multi-Cultural Marketing,
Johnson & Johnson / McNeil Nutritionals

- Monica Morales, Brand Manager, Dr Pepper Hispanic Market

- Kristin Page, Multicultural Marketing Director, Macy’s

- Andrea Riley, Corporate Brand and Automotive Marketing, GMAC
Financial Services

- Rodolfo Rodriguez, Multicultural Marketing Director, General Mills
- Hector Vallejo, Hispanic Marketing Manager, DeWalt
- Teresa Wakeley, Advertising and Media Manager, Volkswagen of America
WHY YOU SHOULD ATTEND:

— When the tail starts wagging the dog: how multicultural consumers
are shaping trends and consumption for America as a whole, and what your
business needs to do about it.

— Getting a bigger bang for the buck with digital media targeting
Latinos: Streaming online videos, Latin SEO, Mobile Advertising, Leveraging
Social Networks and much more…

— The Power of Local News. Why being locally relevant is crucial for
National Advertisers.

— Analysis of why print media matters more than ever in order to reach
Spanish-speaking audiences

— Networking with new prospects, clients and peers in a friendly
environment in the heart of New York City.

— Recognition of industry pioneers, innovators and their campaigns at
the Hispanic Digital and Print Media Awards Luncheon.

— Advertiser Roundtables: Share intelligence and insights with major
clients and agencies. One major buy side executive will sit at each table
and attendees will rotate.

REGISTRATION: Looking forward to seeing you in NYC on September 24,
2009!

Secure your spot and your ticket at early bird price today, by visiting
this page: http://www.portada-online.com/conference/registration.aspx?cid=2

PREMIUM SPONSORS

The following Companies have already been confirmed as premium sponsors
of the Third Annual Hispanic Digital and Print Media Conference: Alloy
Access (http://www.alloy-access.com, Bronze Sponsor), Media Space Solutions
(http://www.mediaspacesolutions.com, Bronze Sponsor), NxtBookMedia
(http://www.nxtbookmedia.com/, Networking Function Sponsor).

For sponsorship opportunities, please call Marcos Baer at 1 212 685
4441.

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Moroch Partners nabs Make-A-Wish PSA account06.15.09

Moroch Partners, a full-service marketing agency, has been hired by the Make-A-Wish Foundation to develop the nonprofit’s national public service announcements.

Dallas-based Moroch announced the agreement on Monday.

The company’s work on the campaign, terms of which were not disclosed, will begin immediately and includes the creation of ads that are slated to run through various media outlets, including print, radio, television and the Web.

As part of the agreement, Moroch Partners said its Hispanic advertising division, iNSPIRE, has been slated to develop collateral for Spanish-language media outlets.

The Moroch account will be handled by Shelia Lemon and Jim Sykora, the company said.

Moroch, which is based in Dallas, is an independent marketing agency with 38 offices across the United States and Canada.

Source: The Dallas Business Journal

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Walmart ventures into the Hispanic Market06.10.09

Wal-Mart is to engage more extensively with the Hispanic market in America, which is worth £62 billion per year. Supermarcado de Wal-Mart will open in West Phoenix today, testing the water for a possible further outlay. One store has already opened in Houston and is performing better than expected.

Both locations have high multigenerational Hispanic populations with real spending power. Arizona has around two million Hispanic consumers.

Wal-Mart wants to use the experience it gained in marketing to consumers in Latin America, and hopes to leverage it to boost sales to US Hispanics.

Hispanics already form a large proportion of Wal-Mart’s US customer base, but many often buy their groceries at Hispanic food-oriented outlets like Bashas’ Food City. Opening the Supermercado outlets has been Wal-Mart’s competitive response to this.

The 39,000 sq ft site in Phoenix is a former Wal-Mart Neighbourhood Market that has been remodelled and restocked to make it more relevant to Hispanic shoppers.

The stock strategically targets both US and Hispanic customers, including a mix of Spanish and U.S. products. Yoplait yogurt sits next to LaLa dairy products from Mexico. There is an expanded produce section, traditional Latin bakery, a baby section and expanded party aisle with piñatas and other accessories for celebrations.

The store features bright colors, Spanish signage and 120 bilingual employees. There is a pharmacy and a financial-services department for money orders and wire transfers of funds.

The stores reflect the unique characteristics of the Hispanic market. According to demographic research, Hispanics buy significantly more fresh produce, dairy and meat products than non-Hispanics, they have larger families with more children and honor family and public occasions with celebrations.

A study of Hispanic buying power by Oklahoma State University found that Hispanic households spend a larger portion of their household incomes on food - $128.50 per week compared with $91 for non-Hispanics. They also make considerably more trips to the grocery store - 4.7 per week, more than double non-Hispanics. The frequent trips provide retailers with more opportunities to sell.

Source: International Supermarket News

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starMedia Appoints New Regional Marketing Director04.22.09

Manuel Mazzanti to spearhead marketing activities for starMedia in Latin America and the U.S.

MIAMI, April 22 /PRNewswire-HISPANIC PR WIRE/ — starMedia today announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti, one of the industry’s most experienced marketers, joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/CLW103LOGO )


Mazzanti will be responsible for overseeing all starMedia’s marketing activities including market research, branding, public relations, product and campaign launches. The appointment marks further growth for starMedia, as the company continues its investment following the recent openings of new offices in Colombia, Chile and Argentina.

“I’m thrilled to join starMedia, where I will have the challenge to lead a growing marketing team that will allow us not only accelerate the pace of the activities, reinforcing starMedia’s leadership, but also to better serve both our audience and advertisers through one of the best online platforms in the region,” said Mazzanti.

Mazzanti has worked in the technology, internet, and telecommunications fields throughout Latin America for more than 15 years. Before joining Yahoo! in 2005, he owned a broadband company in Mexico. Prior to that he held senior marketing positions at Diveo Mexico, a leading outsourcing provider for mission critical IT systems, OptiGlobe Mexico, a leading Data Center services company in Latin America, Iridium South America and SkyTel Argentina.

Born in Buenos Aires, Argentina, Mazzanti holds a Bachelor’s degree in Marketing from the Social and Business Sciences University (UCES) of Buenos Aires, Argentina.

About starMedia
starMedia is a free-to-web global portal connecting more than 24 million Spanish-speakers through the Internet as well as providing them with the most relevant and extensive information and services. starMedia has local operations in Colombia, Mexico, Spain, Argentina, Chile and throughout the United States (Los Angeles, Miami and New York); and, is wholly owned by Orange (http://www.orange.es ), a subsidiary of the France Telecom Group (NYSE: FTE).

SOURCE starMedia

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Terra, Interactive One Partner For Hispanic Social Network04.13.09

Web portal Terra USA has partnered with media company Interactive One on a three-year initiative to cross-market and cross-sell their respective audiences.

Terra will manage all ad sales and share exclusive content with MiGente.com — the Hispanic-American social network owned by Interactive One parent company Radio One. MiGente.com claims an audience of about 3.2 million U.S. users.

by Gavin O’Malley

Along with catering to core audiences, Terra is “providing advertisers with the opportunity to effectively access the second- and third-generation of bilingual U.S. Hispanics,” said Fernando Rodríguez, CEO for Terra USA.

Interactive One was launched two years ago by Radio One to complement its existing portfolio of media companies, which reach a mainly African-American audience.

Just last month, the interactive division named former Napster chief technology officer, David Wolfe, as its new chief product and operating officer.

While the Terra partnership was in the works prior to Wolfe’s appointment, he has been tasked with creating “innovative Web products,” and driving the strategy of the company’s portfolio, which also includes the social-networking site BlackPlanet, news site NewsOne, and the entertainment site Urban Daily.

Terra Latin America, the parent of Terra USA, claims roughly 60 million unique monthly visitors worldwide.

source: MediaPost

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Spanish-Language Media Company Copes With Falling Ad Revenue, Massive Debt Load04.01.09

By Laurel Wentz

Published: March 30, 2009

NEW YORK (AdAge.com) — Mired in debt and falling ad sales, Univision Communications posted a 7.8% drop in net revenue, to $502.1 million, for the fourth quarter of 2008 and a net loss of $1.99 billion, compared with a net loss of $201.5 million for the same period in 2007.

For the full year, the Spanish-language media company reported a 2.5% decline in 2008 net revenue to $2 million. Univision’s full-year net loss for 2008 was $5.1 billion, compared with $314.9 million in 2007.

For Univision, the recession is not only slashing ad revenue but also making it harder for the company to pay back the enormous debt load it took on when a consortium of investors bought Univision for $12.3 billion in 2007 at the height of the highly leveraged private-equity boom.

On a conference call to discuss the company’s results with analysts, Andrew Hobson, Univision’s chief financial officer, said several times that the company had made a $385 million debt repayment today. At the end of 2008, Univision’s long-term debt stood at just more than $10 billion.

Accounting for the loss
The 2008 net loss came largely from impairments the company took on assets and $610.8 million from settling a lawsuit in January 2009 with Univision’s main program provider, Mexican media giant Grupo Televisa. Most of the charge for the settlement relates to the free airtime Univision will provide Televisa for the next nine years, until the long-term programming agreement between the two companies ends in 2017. Other charges included investment losses of $162.9 million and restructuring charges of $45 million, including the most recent round of layoffs, in early 2009, when the post of chief marketing officer was eliminated.

Asked about the first quarter, which ends today, Mr. Hobson said, “The first quarter has been tough, and we expect the year to be tough, with weakness to be driven by auto and retail.”

Auto advertising was Univision’s biggest-spending category last year but had fallen to fourth by the last quarter of 2008, trailing retail, telecommunications and consumer package goods, he said. In the fourth quarter, Univision’s car advertising fell 41%, he said.

“In some of our markets, as many as 40% of local dealers have closed down,” he said.

In retail, among the best-performing categories in the fourth quarter, advertisers spent 3% more, and telecommunications and fast-food restaurants, the fifth-biggest-spending category, were both up 8%, Mr. Hobson said.

Getting ready for round two
Round two of the battle between Univision and Televisa will begin later this month. The two companies are still squabbling over who should get the U.S. digital-media rights to the Televisa programming Univision airs in the U.S. Since digital media didn’t really exist when the long-term programming agreement was signed in the 1990s, both companies claim the rights should belong to them. Unless they can resolve the issue out of court in the next three weeks, a trial will start April 21 in a Los Angeles court in front of the same judge, Philip Gutierrez, who presided over the January court case that was settled in mid-trial.

During the call with analysts, Univision’s chief operating officer, Ray Rodriguez, emphasized that Univision continues to add viewers, unlike the English-language TV networks.

“Univision was the only network to grow among adults 18 to 49 during the fourth quarter,” he said. For the first time, Univision became the fourth network among the 18-to-34 segment in 2007, ahead of CBS, he said.

“We’ve been told by advertisers that the Hispanic population is one of the few bright spots, and we continue to see growth in viewership,” he said.

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New Realities of Empowerment Pose a Challenge for Hispanics and African Americans, New Yankelovich Study Finds03.19.09

The new realities of empowerment are driving some of the most important emerging trends in the multicultural marketplace today.

CHAPEL HILL, N.C., March 17 /PRNewswire/ — For years, consumers in the United States have been described as “empowered” — in control of the marketplace, wielding the power to influence everything from customer service to customized products to pricing. Empowerment also continues to be a goal among Hispanic and African-American consumers. But like many other positive experiences in life, empowerment can be complex and fraught with conflict.

According to a new study from The Futures Company, the new realities of empowerment are a mixed blessing for African Americans and Hispanics and are causing equal amounts of exhilaration and stress among these two ethnic groups. And these new realities can be seen in four key trends: “sustaining a resilient optimism,” “a ‘being the first’ mindset,” “experiencing cultural conflict” and “raising the bar in the marketplace.”

“Today, both Hispanic and African-American consumers are very stretched in all phases of life, and they have added pressure to keep up,” notes Sonya Suarez-Hammond, director of the study and VP of Multicultural Marketing Insights for The Futures Company. “It actually requires a lot of hard work today for Hispanics and African Americans to take advantage of, and enjoy, the positive aspects of becoming empowered.”

The Yankelovich Multicultural Marketing Study (MMS) 2009, to be released to study sponsors on March 27, blends exclusive data and insights to explore this central theme of the new realities of empowerment. There are both rewards and pressures to empowerment for African Americans and Hispanics. Also, some influences enhance empowerment for these ethnic consumers, while other influences hinder empowerment.

On the positive side, African Americans and Hispanics are gaining more status and empowerment than ever before, due in part to the election of our nation’s first African-American President and to the fact that the Hispanic population is poised to nearly triple from 2008 to 2050, from 46.7 million to 132.8 million. In fact, 78% of African Americans, 72% of Hispanics and 77% of Non-Hispanic Whites “believe African Americans as a group have more power today than ever before.” And 74% of Hispanics, 73% of African Americans and 64% of Non- Hispanic Whites believe the same about Hispanic power as a consumer group, according to a February 2009 MMS recontact survey.

But with the up side of empowerment comes the down side. For example, even though President Obama’s election has made both African Americans and Hispanics significantly more optimistic about the country’s future and their own future (see Table 1), that milestone was achieved in the midst of a recession, and these ethnic populations report more economic anxiety than Non-Hispanic Whites (see Table 2).

Table 1

African Non-Hispanic
Americans Hispanics Whites

Barack Obama’s Presidency has
given me more optimism about
the future of this country 93% 82% 62%

Barack Obama’s Presidency has
given me more optimism about
my own personal future 87 79 55

Source: MMS OmniPlus Recontact Study, February 2009

Table 2

Level of Economic Anxiety
African Non-Hispanic
Americans Hispanics Whites

No Anxiety 18% 12% 20%

Low Anxiety 26 21 35

Moderate Anxiety 23 23 23

High Anxiety 31 42 20

Source: Yankelovich Multicultural Marketing Study 2009

These new realities of empowerment are reflected in the cultural pride, passions, desires and needs of these ethnic consumers today and can be seen in many ways, most notably in this year’s four emerging trends:

1. U.S. Hispanics and African Americans are “sustaining a resilient optimism” in their attitudes toward economic uncertainty, partly because they have enhanced access to opportunities and information, along with an extremely strong sense of spirituality. Today, among all high-anxiety consumers, 70% of Hispanics say they are optimistic, compared to 48% of Non-Hispanic Whites.

2. U.S. Hispanics and African Americans have a “being the first” mindset that fuels a need-to-know-before-others attitude, which is often overlooked or underestimated. For these ethnic consumers, this mindset can serve as a pathway to increased feelings of empowerment. Seventy-five percent of both African Americans and Hispanics, compared to 56% of Non-Hispanic Whites, believe that it’s a sign of success to be “among the first to know about new ideas, trends or things that are happening in today’s world.”

3. U.S. Hispanics and African Americans are “experiencing cultural conflict.” Greater empowerment allows these ethnic consumers to express themselves more fully but also causes internal and external tensions. Today, 72% of African Americans and 63% of Bicultural Hispanics “think a lot about how being African American or Hispanic affects them.”

4. Because of their increased empowerment, these ethnic consumers are “raising the bar in the marketplace,” so they have more marketplace expectations and judge marketers on more criteria than Non-Hispanic White consumers do. For example, Hispanics and African Americans are demanding more organic multiculturalism — they want companies to move away from a self-serving multicultural approach to something that is inherently more real and sincere. And 77 percent of African Americans and 71% of Hispanics say, “Because businesses are too concerned about offending the general population, they fail to take a firm stand on issues that are important to minorities,” vs. 54% of Non-Hispanic Whites.

The study points to a huge opportunity for marketers, according to Suarez-Hammond. “The challenges posed by the new realities of empowerment, in the midst of today’s economic climate, provide an opportunity for companies to gain loyal African-American and Hispanic customers,” she says. “About ninety percent of African Americans and Hispanics say that companies that make sincere efforts to be part of the Hispanic or African-American community deserve their loyalty. So it’s definitely worth the effort to try to connect with these ethnic consumers.”

The study was developed in collaboration with Burrell Communications, one of the nation’s leading agencies specializing in African-American and urban markets, and Dr. Felipe Korzenny, professor and director of the Center for Hispanic Marketing Communication at Florida State University. Since 2003, the study has been the first of its kind to examine ethnic consumer attitudes and cultural values and offer comparative and contrasting views of the African-American, U.S. Hispanic and Non-Hispanic White markets.

About the Study

The Futures Company collected data via a two-phase process: telephone and Web interviews conducted in the respondents’ language of choice (Spanish or English), followed by a self-administered survey returned via mail or the Internet. Both phases of the Yankelovich Multicultural Marketing Study 2009 were conducted from July 7 to October 3, 2008. The total sample size was 3,598 (1,261 African Americans, 1,306 Hispanics and 1,031 Non-Hispanic Whites). A recontact study was conducted in February 2009 to ask follow-up questions following the presidential election. The study includes an African-American identity-expression segmentation model and a Hispanic attitudinal-based acculturation segmentation model.

About The Futures Company

The Futures Company delivers measurable breakthroughs in marketing productivity for Fortune 500 clients. We identify for our clients specific, tangible opportunities for competitive advantage by moving them from simplistic targeting to advanced productivity solutions. The Futures Company was established in 2008 with the merger Yankelovich, Inc., and Henley Centre HeadlightVision, creating an unparalleled global consultancy powered by unique database and segmentation solutions and unparalleled information-based insights into consumer motivations and lifestyles.

About Our Collaborative Partners

Burrell Communications is a leader in understanding and motivating consumer behavior in the African-American and Yurban(R) markets. Yurban(R) marketing is a concept that Burrell formulated to create marketing messages for the youth-oriented, urban market, where new trends in lifestyle areas, from speech and music to fashion and food, commonly originate. Burrell continues to be on the forefront of one of the most important movements in marketing: the move from mass marketing to more effective targeted marketing. Burrell was launched in 1971 and is based in Chicago, with an office in Atlanta and a satellite location in Los Angeles. The full-service marketing communications company has close to $200 million in annual billings, and its client roster includes major Fortune 500 corporations.

Dr. Felipe Korzenny is a professor at Florida State University (FSU) and is the founder and director of the Center for Hispanic Marketing Communication. He is also a Senior Strategy Consultant to Captura Group, a Digital Hispanic Marketing Company. A social scientist by training, Dr. Korzenny is well-known in the industry for the consumer-experience insights he has helped generate to position successful products in the U.S. Hispanic market and in Latin America. He has a critical academic perspective combined with a strong business practice. Dr. Korzenny holds a Ph.D. and an M.A. in communication research from Michigan State University. He has published six books and almost 100 research publications about communication, marketing and culture. His most recent book is Hispanic Marketing: A Cultural Perspective.

source: Yankelovich

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Yahoo! Telemundo announced Top 10 Searches08.05.08

MIAMI, Aug. 5 - Yahoo! Telemundo today announced its Top 10 Searches for the month ending July 31

( http://yahootelemundo.com/lomasbuscado ), which include the Top 10 in overall searches, image searches, as well as the most searched for Men for the month of July, as established by the millions of Yahoo! Telemundo users.

Top Trends in Search for July include:

Top 10 Overall Searches
1. Without Breasts There Is No Paradise (Sin Senos No Hay Paraiso)
2. Miss Universe 2008
3. Animals
4. Monica Bellucci
5. Love and Sex
6. Aracely Arambula
7. Galilea Montijo
8. Marijuana risks
9. Ingrid Betancourt
10. Organic Foods

Sin Senos No Hay Paraiso (literally, Without Breasts There Is No Paradise), is a Spanish-language telenovela that debuted on Telemundo on July 16. A hit in Colombia, the telenovela tells the story of an attractive young prostitute who seeks massive breast implants to attract a rich cocaine smuggler. The show was one of the network’s most-watched premieres ever and, not surprisingly, nabbed this month’s number one spot on the Top 10 Overall Searches. Also topping the list was a group of beautiful women, including Miss Universe 2008 Dayana Mendoza, Italian actress Monica Bellucci, and Aracely Arambula, who just announced she is pregnant with boyfriend Luis Miguel’s second child. Rounding out the list was former FARC (Revolutionary Armed Forces of Colombia) captive Ingrid Betancourt, whose recent rescue after six-and-a-half years of captivity created a worldwide media frenzy.

Top 10 Image Searches
1. Tattoos
2. Adriana Lima
3. Sceneries
4. Gemma Atkinson
5. Eva Longoria
6. Galilea Montijo
7. Barbara Mori
8. Vanessa Guzman
9. Isabel Madow
10. Naruto

The number one most searched for image on Yahoo! Telemundo in July was Tattoos - tattoos have experienced a resurgence in popularity in many parts of the world, particularly in North America, South America and Europe. A survey published by the Journal of the American Academy of Dermatology found that 24% of Americans between the ages of 18 and 50 have a tattoo.

Victoria’s Secret Supermodel Adriana Lima, an ever-popular name on the Top Searches lists, is still making headlines after it was announced that she and basketball star boyfriend, Marko Jaric of the Minnesota Timberwolves, will be tying the knot. Following in Lima’s footsteps - four more models were among the most searched for images in July: British lingerie model (and reality TV star) Gemma Atkinson; Uruguayan-Mexican actress/model Barbara Mori, star of the hit telenovela remake, Rubi; as well as model Isabel Madow, known for her appearances on the Mexican edition of Big Brother VIP. Mexican actress and model Vanessa Guzman (a former Miss Mexico) also peaked users’ interest as she recently went public with information that she and boyfriend Uberto Bondoni, an actor from Uruguay, were blackmailed for a sex tape that was allegedly taken from their home in Mexico.

Top 10 Men Searches
1. Thomas Beatie
2. Chespirito
3. Lil wayne
4. Don Omar
5. Luis Miguel
6. Vicente Fernandez
7. Juanes
8. Cristiano Ronaldo
9. Tito El Bambino
10. Ricardo Arjona

Ironically, the most searched for man this month is really a woman. Thomas Beatie, the world’s first person to conceive a child after a gender-reassignment operation, gave birth this past month to a healthy baby girl. Mexican television icon Roberto Gomez Bolaios, known to the world as Chespirito, also topped the list. Bolaos, best known for his roles as “El Chavo del Ocho” and “El Chapulin Colorado,” has been touring Latin America to present his play “11 y 12.”

In the number four slot, Puerto Rican Reggaeton star Don Omar has been cleared of all drug and weapons charges in relation to an incident dating back to 2004. The 30-year-old has been on trial in a court in Carolina, Puerto Rico for the last two weeks, after he was arrested in September 2004 by drug enforcement officers, who claim to have found him and two pals smoking marijuana. The agents also allegedly found a gun and $1,200 in cash in his possession. Portuguese footballer and heartthrob Cristiano Ronaldo, who currently plays for Manchester United, has also generated interest amidst speculation about a move to Real Madrid. Last but not least, Guatemalan singer-songwriter, Ricardo Arjona, also generated buzz as he officially launched “Fundaci�n Adentro,” an initiative to teach music to poor children in his native Guatemala.

Every month the Yahoo! Telemundo Top 10 Searches showcases the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. The monthly list includes a recap of the Top 10 Overall Searches, Top 10 Image Searches and Top 10 Searches in a revolving category, which changes monthly. To come up with the Yahoo! Top Searches list, Yahoo! scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. For more information on Yahoo! Telemundo’s Top 10 Searches, visit http://www.yahootelemundo.com/lomasbuscado .

About Yahoo! Telemundo:
Yahoo! Telemundo ( http://www.yahootelemundo.com ), is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc., and is a leading online media and services community for Hispanic consumers in the U.S. This comprehensive and engaging online community for U.S. Hispanics brings together Yahoo!’s leading technology, Internet tools and services with the online assets and original television content of Telemundo, connecting the U.S. Hispanic community to their passions, their communities and the world’s knowledge.

CONTACT
Yahoo! Telemundo
Lourdes de la Torriente
lourdes@delagroup.com
305-282-4264

Source: HispanicPRWire

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