Danay’s Musings about Marketing to Hispanics Worldwide, Life and other stuff.

MIAMI, Aug. 5 - Yahoo! Telemundo today announced its Top 10 Searches for the month ending July 31

( http://yahootelemundo.com/lomasbuscado ), which include the Top 10 in overall searches, image searches, as well as the most searched for Men for the month of July, as established by the millions of Yahoo! Telemundo users.

Top Trends in Search for July include:

Top 10 Overall Searches
1. Without Breasts There Is No Paradise (Sin Senos No Hay Paraiso)
2. Miss Universe 2008
3. Animals
4. Monica Bellucci
5. Love and Sex
6. Aracely Arambula
7. Galilea Montijo
8. Marijuana risks
9. Ingrid Betancourt
10. Organic Foods

Sin Senos No Hay Paraiso (literally, Without Breasts There Is No Paradise), is a Spanish-language telenovela that debuted on Telemundo on July 16. A hit in Colombia, the telenovela tells the story of an attractive young prostitute who seeks massive breast implants to attract a rich cocaine smuggler. The show was one of the network’s most-watched premieres ever and, not surprisingly, nabbed this month’s number one spot on the Top 10 Overall Searches. Also topping the list was a group of beautiful women, including Miss Universe 2008 Dayana Mendoza, Italian actress Monica Bellucci, and Aracely Arambula, who just announced she is pregnant with boyfriend Luis Miguel’s second child. Rounding out the list was former FARC (Revolutionary Armed Forces of Colombia) captive Ingrid Betancourt, whose recent rescue after six-and-a-half years of captivity created a worldwide media frenzy.

Top 10 Image Searches
1. Tattoos
2. Adriana Lima
3. Sceneries
4. Gemma Atkinson
5. Eva Longoria
6. Galilea Montijo
7. Barbara Mori
8. Vanessa Guzman
9. Isabel Madow
10. Naruto

The number one most searched for image on Yahoo! Telemundo in July was Tattoos - tattoos have experienced a resurgence in popularity in many parts of the world, particularly in North America, South America and Europe. A survey published by the Journal of the American Academy of Dermatology found that 24% of Americans between the ages of 18 and 50 have a tattoo.

Victoria’s Secret Supermodel Adriana Lima, an ever-popular name on the Top Searches lists, is still making headlines after it was announced that she and basketball star boyfriend, Marko Jaric of the Minnesota Timberwolves, will be tying the knot. Following in Lima’s footsteps - four more models were among the most searched for images in July: British lingerie model (and reality TV star) Gemma Atkinson; Uruguayan-Mexican actress/model Barbara Mori, star of the hit telenovela remake, Rubi; as well as model Isabel Madow, known for her appearances on the Mexican edition of Big Brother VIP. Mexican actress and model Vanessa Guzman (a former Miss Mexico) also peaked users’ interest as she recently went public with information that she and boyfriend Uberto Bondoni, an actor from Uruguay, were blackmailed for a sex tape that was allegedly taken from their home in Mexico.

Top 10 Men Searches
1. Thomas Beatie
2. Chespirito
3. Lil wayne
4. Don Omar
5. Luis Miguel
6. Vicente Fernandez
7. Juanes
8. Cristiano Ronaldo
9. Tito El Bambino
10. Ricardo Arjona

Ironically, the most searched for man this month is really a woman. Thomas Beatie, the world’s first person to conceive a child after a gender-reassignment operation, gave birth this past month to a healthy baby girl. Mexican television icon Roberto Gomez Bolaios, known to the world as Chespirito, also topped the list. Bolaos, best known for his roles as “El Chavo del Ocho” and “El Chapulin Colorado,” has been touring Latin America to present his play “11 y 12.”

In the number four slot, Puerto Rican Reggaeton star Don Omar has been cleared of all drug and weapons charges in relation to an incident dating back to 2004. The 30-year-old has been on trial in a court in Carolina, Puerto Rico for the last two weeks, after he was arrested in September 2004 by drug enforcement officers, who claim to have found him and two pals smoking marijuana. The agents also allegedly found a gun and $1,200 in cash in his possession. Portuguese footballer and heartthrob Cristiano Ronaldo, who currently plays for Manchester United, has also generated interest amidst speculation about a move to Real Madrid. Last but not least, Guatemalan singer-songwriter, Ricardo Arjona, also generated buzz as he officially launched “Fundaci�n Adentro,” an initiative to teach music to poor children in his native Guatemala.

Every month the Yahoo! Telemundo Top 10 Searches showcases the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. The monthly list includes a recap of the Top 10 Overall Searches, Top 10 Image Searches and Top 10 Searches in a revolving category, which changes monthly. To come up with the Yahoo! Top Searches list, Yahoo! scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. For more information on Yahoo! Telemundo’s Top 10 Searches, visit http://www.yahootelemundo.com/lomasbuscado .

About Yahoo! Telemundo:
Yahoo! Telemundo ( http://www.yahootelemundo.com ), is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc., and is a leading online media and services community for Hispanic consumers in the U.S. This comprehensive and engaging online community for U.S. Hispanics brings together Yahoo!’s leading technology, Internet tools and services with the online assets and original television content of Telemundo, connecting the U.S. Hispanic community to their passions, their communities and the world’s knowledge.

CONTACT
Yahoo! Telemundo
Lourdes de la Torriente
lourdes@delagroup.com
305-282-4264

Source: HispanicPRWire

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NEW YORK, Aug. 4 - HITN, America’s first Latino Public Television Network, which is celebrating its 25th anniversary, today unveiled a new brand logo — one that reflects its role as the leader in Latino public and educational broadcasting. “Today marks a new phase for HITN. Our new logo is meant to serve as a beacon for Hispanics everywhere with its bright orange hue lighting the path to a better tomorrow for our viewers,” said founder Jose Luis Rodriguez, CEO of HITN.

HITN has been serving the Hispanic community of the United States and Puerto Rico for 25 years, remaining steadfast in its dedication in bringing educational and entertaining programming to its viewers. A hallmark of HITN’s programming is its unique content; creating programs that invite Latino participation and encourages families to live fuller, richer lives. “HITN was founded 25 years ago as a response to the lack of educational programming available to Hispanics. Now, just as then, there is still a tremendous need for the type of programming we provide,” said Mr. Rodriguez.

Our new logo is meant to serve as a beacon for Hispanics everywhere with its bright orange hue lighting the path to a better tomorrow for our viewers

The launch of this new brand logo signifies the beginning of a new era at HITN. “We are poised to establish ourselves as the ‘go-to’ network for Hispanics who are looking for educationally rich, entertaining and informative programming. We have a very successful political news series, Destination Casa Blanca 2008, that has catapulted HITN as the only Latino-themed political series on the Cable industry’s ‘Election ‘08 On Demand’ VOD platform, which reaches over 90% of the nation, it’s the place where Latino voters get informed. Coupled with the new brand, HITN is ready to lead the way for years to come,” concluded Dan Rodriguez, Director of Communications and Public Affairs.

Marketing firm Garcia 360 provided the necessary technical and professional support to derive the new HITN brand. Speaking on the experience of working with HITN, Luis Garcia of Garcia 360 said, “HITN is passionate about helping Latinos navigate their life in the US. We feel this new brand image reflects the essence of what HITN stands for in relation to its mission and its commitment to the audience they serve. To be a part of this brand evolution has been very rewarding.”

CEO Jose Luis Rodriguez commented during the unveiling, “Today’s media landscape challenges HITN to distinguish itself from other national networks. Our new brand will help us break through the cluttered environment by ensuring our viewers that when they see the HITN brand they are in tune with clear and consistent communication.”

About HITN
The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America’s first Public Television Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households.

HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. For more information log onto http://www.hitn.org .

HITN: CELEBRATING 25 YEARS AS AMERICA’S FIRST PUBLIC Television NETWORK FOR LATINOS

Source: HispanicPRWire

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Did You Know? As a whole, Hispanic households are the least ready for the transition (to digital TV). As a result, the effect of unready households on total viewing is more likely to affect Hispanic networks than Anglo networks. Viewing to unready sets accounts for 17 percent of prime-time viewing to English-language broadcast networks and 26.8 percent to Spanish-language broadcast networks.

source: HispanicTips.com

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But they still trail in Internet access

In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television, according to the Terra Networks-sponsored “Hispanic Syndicated Study,” conducted by comScore Media Metrix.

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“In general, online Hispanics—independent of their language preferences and acculturation levels—are heavily engaged in technology,” wrote the report’s authors.

Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV.

On a weekly basis, Terra reported that more Hispanic-American Internet users spent 13 or more hours online (30%) than watched TV for the same amount of time (23%).

Average Time Spent Weekly Using Select Media among US Hispanic Internet Users, February 2008 (% of respondents)

Hispanic-Americans ages 12 to 34 were on the Internet more than those 35 and older, who tended to spend more time watching TV than online.

Time Spent Surfing the Internet and Watching TV among US Hispanic Internet Users, by Age and Generation, February 2008 (hours per week)

Three-quarters of respondents multitasked, saying they always or very frequently used the Internet and TV together. Of those, 44% e-mailed or instant messaged about the shows they were watching and 40% researched products being advertised on TV. More than one-third went to the Web site for the show being watched.

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DirectoryM, one of the fastest-growing local advertising platforms on the Web, today announced new services targeted squarely at the fast-growing, U.S. Hispanic and Latin American markets. With this initiative DirectoryM now offers content partners and advertisers a vehicle to engage with more diverse and local online audiences in Spanish and Portuguese speaking markets in the U.S. and Latin America.

In the United States alone, the Latino population presents a huge marketing opportunity for local advertisers. With an estimated purchasing power of more than $680 billion, according to Kalorama Information, Latinos are the most rapidly-expanding market in the United States. However, even as the market for local online advertising expands, the Hispanic/Latino market remains vastly underserved. According to Hispanic Business, 48 percent of Hispanic American Internet users prefer Spanish language destinations.

“We’ve achieved tremendous success in testing our solutions with different languages, priming us for a strong entry and leadership position within the Spanish speaking market. In some instances, we’ve seen 30 percent week over week growth.” said Hans Orejuela, VP of content, DirectoryM. “With three of our company founders being of Latin descent, this was a natural progression for our business.”

DirectoryM currently reaches visitors at more than 200 regional media sites and garners more than 2 million unique visitors each month. With this expansion, DirectoryM can now offer content publishers and advertisers the benefits of wide distribution and a more diverse audience.

“This is an opportune time to pursue the local advertising market in Latin America, starting with Mexico and expanding to Brazil and Argentina,” said William Pasos, VP of expansion, DirectoryM. “As the first to penetrate these markets, we believe in the power and strengths of these economies.”

About DirectoryM

Based in Cambridge, Mass., DirectoryM provides one of the fastest-growing local advertising platforms on the Web. The DirectoryM network is the first technology solution for online publishers to monetize their traffic and their content. Publishers on the DirectoryM network provide their readers with a highly-integrated directory that marries hyper-local advertisements with unbiased content from trusted sources such as PC World and NHIOndemand (Natural Health Information).

Founded in 2002, the company was purchased by its employees and relaunched in January, 2008. More information can be found at www.DirectoryM.com.

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MIAMI, April 28 /PRNewswire-HISPANIC PR WIRE/ — Batanga, Inc., the leading media and entertainment company reaching Hispanics, announced today that they reached 10.8 million U.S. unique visitors according to comScore Media Metrix, March 2008. The total audience measured includes the company’s flagship website, Batanga, and the newly acquired HispanoClick ad network.

HispanoClick was acquired by Batanga, Inc. in January 2008. Composed of over 800 premium Spanish-language sites, HispanoClick provides various segmentation options and rich media solutions for its advertisers. The leading Hispanic ad network, HispanoClick offers a variety of channel listings, including entertainment, automotive, business and more.

Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music

“We were confident that in acquiring HispanoClick, Batanga, Inc. would be able to deliver the critical mass advertisers are seeking,” said Rick Marroquin, Chief Marketing Officer of Batanga, Inc. “This addition to the company’s portfolio provides advertisers with a new set of resources to effectively carve out and reach their brand’s marketing target.”

Batanga has consistently outpaced all exclusively Hispanic targeted websites for the last five months surpassing 3 million U.S. unique visitors month-over-month. Adds Marroquin, “Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music.”

About Batanga, Inc.
Batanga, Inc. is a leading media and content company reaching U.S. Hispanics. Batanga publishes across several media vehicles, including Batanga.com, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live. Batanga.com, the source for Latin music, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick. Batanga, Inc. maintains offices in Miami, New York, and Greensboro, NC. Learn more at http://www.batanga.com .

About HispanoClick
HispanoClick, the premier online Hispanic advertising network, offers best-in-class solutions for advertisers targeting the Spanish-speaking and bilingual audiences in the U.S., Latin America and Spain. Leveraging a network composed of over 800 premium websites, HispanoClick empowers marketers to raise brand recognition, sales, and lead generation with a variety of segmentation options. A wholly-owned subsidiary of Batanga, Inc., HispanoClick maintains offices in Miami, FL and Montreal, Canada. Learn more at http://www.hispanoclick.com .

* comScore Media Metrix, March 2008

source: Hispanic PRwire

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NEW YORK, April 15 /PRNewswire/ — MultiVu(TM), PR Newswire’s multimedia and broadcast PR company, in conjunction with its newly-formed Hispanic division, MultiVu Latino, today announced the launch of the Interactivo Multimedia News Release, the first-ever social media press release targeted to the U.S. Hispanic audience.

Videos
news video MultiVu Launches Interactivo Multimedia News Release
news video MultiVu inaugura su Interactivo Multimedia News Release

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/multivu/32477/

The Interactivo MNR (IMNR) is a Web 2.0 interactive multimedia platform that is unique among multimedia press release offerings because it features distribution and placement of video, audio, photos and text in Hispanic social network and news sites. From language translation to content development to web distribution, MultiVu Latino works with each client to create dynamic news announcements that are tailored to a Hispanic audience and delivered directly to news and online sources that are valued by the Hispanic community.

“The Interactivo MNR is the first communications platform designed specifically for companies and organizations looking to deliver high-quality, targeted multimedia content to the Hispanic market,” said Manny Ruiz, president, Multicultural Markets & Hispanic PR Wire for PR Newswire. “The IMNR’s strength comes from the unique combination of MultiVu’s industry-leading MNR production and delivery capabilities and the breadth of Hispanic PR Wire’s media distribution network, enabling organizations to take their messages to general web audiences as well as to influential media outlets and content providers that cater to the Hispanic community.”

All Interactivo MNRs are delivered over PR Newswire’s vast distribution network to thousands of media outlets, thousands more website and online databases, and nationally to Hispanic PR Wire’s network of more than 3,000 unique Hispanic news outlets. Additionally, IMNRs will receive placement on over 100 Hispanic media websites. Video content from Interactivo MNRs is further uploaded to more than a dozen Hispanic-related video sites including MiGente, MyGrito, starMedia, and Tu.TV, Hispavista, as well as mainstream video portals, including You Tube, Google Video, Yahoo!Video, Metacafe, and Blinkx.

Headlines and photos from IMNRs are also posted in Spanish for the first time ever on the 7,400 + square foot Reuters Digital Billboard in New York City’s Times Square. All Interactivo MNRs are also optimized for search engine visibility and enhanced for Web 2.0 distribution through embedded HTML links and social media tags, such as del.ic.ious, Digg and Technorati.

“The booming U.S. Hispanic Market is right now one of the most significant emerging markets globally and the best part of that for companies large and small is that this market is right in our backyard and ready for the taking. MultiVu Latino created the Interactivo MNR to provide companies with a simple, yet dynamic medium for communicating with the Hispanic community in a manner that is both compelling and understanding of the unique attributes that make the Hispanic culture so vibrant,” Ruiz said.

In addition to its flagship Interactivo MNR, MultiVu offers clients the ability to supplement any regular geographic distribution over Hispanic PR Wire with an Interactivo Basic. The Interactivo Basic includes press release and photo posting on more than 80 of HPRW’s 100 Hispanic online news partner sites such as LatinaStyle magazine, Catalina magazine, Diario Las Americas, Vida Nueva and El Latino de San Diego, among others; press kit posting in PDF, including fact sheets, biographies, newsletters, brochures, calendar of events, registration forms and more; a full screen, live preview of the Web site related to the press release providing easy navigation through a client’s Web site from within the HPRW press release page; text hyperlinks to relevant, search engine-friendly keywords such as company, product and service brand names; and a quote box, spotlighting a significant quote or sentence from a client’s story that best highlights what the story is about.

For more information on the Interactivo MNR or Interactivo Basic, please call the dedicated toll free “bilingual” number 866.580.5326 or send an email to MultivuLatino@multivu.com.

About MultiVu(TM)
MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu(TM) multiplies the number of opportunities an organization has to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers’ news to outlets in 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire’s leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London.

source: HispanicPRWire

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WACO, Texas, April 1, 2008 /PRNewswire-HISPANIC PR WIRE/ — Celebracion invitation album, a nationally distributed line of exceptional all-occasions stationery for Latinas, is excited to announce that six of its invitations are currently being featured in the Winter/Spring 2008 premiere issue of Bodas USA La Revista, the first Spanish-language bridal magazine in the US.

Three classic and three contemporary invitations are being featured. Details such as elegant pearl-embossed details including calla lilies, roses, and couples adorn the classic styles. The contemporary invitations feature a pure white linen paper invitation with a blind embossed monogram and a white satin ribbon, an impressive square invitation in pearl and gold shimmer paper, and a vibrant wrap invitation that shows brides how to bring color into their day.

It is an honor to be featured by the first Spanish-language bridal magazine in the United States

“It is an honor to be featured by the first Spanish-language bridal magazine in the United States,” said Claudia Goffan, Hispanic marketing director for The Occasions Group. “Our invitations are designed with the Latino bride in mind and therefore we offer both traditional and modern invitations in Spanish, in English and for some designs, in both at very reasonable prices.”

Lilian de la Torre-Jimenez, Publisher of Bodas USA La Revista, explains why Celebracion invitations were chosen: “I met this couple who had purchased bilingual invitations at no additional charge and they were thrilled by the discovery of such a product! I was very taken by their deep understanding of the needs of the Latino brides that have to invite guests in both English and Spanish and always find that ordering two sets of invitations is more than what their budgets can afford.”

The Celebracion album offers a bilingual experience for customers. All items can be ordered in English, or in Spanish, and some of them in both languages at no additional charge. A local retailer can be found by calling 1-866-800-5303.

Bodas USA La Revista is also online at http://www.bodasusa.com .

About The Occasions Group
The Occasions Group, Inc., headquartered in Mankato, Minn, is comprised of 25+ operations across the United States, Canada, Sweden, Mexico and the United Kingdom who design, produce and distribute stationery and decor products for weddings, holidays and life’s occasions.

Source: HispanicPRWire

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HITN presents the launch of DESTINATION CASA BLANCA 2008: THE LATINO VOICE IN THE PRESIDENTIAL ELECTION. The English-language program marks the first time in history that a nation-wide TV show dedicated solely on issues affecting the Hispanic community will air in over 30 million US Households.

DESTINATION CASA BLANCA 2008 will be hosted by two bilingual and bicultural journalistic powerhouses. Ray Suarez will host a weekly hour-long, one-on-one interview segment out of the Washington, DC studios. He is currently Senior Correspondent for The NewsHour on PBS and author of “The Holy Vote: The Politics of Faith in America.” Award-winning national host Marlene Fernández, who brings to the show political savvy, insight, personality and a vast background in reporting and analyzing domestic and international issues affecting the US Hispanic population, will host a weekly one-hour roundtable discussion in addition to a 1/2 hour interview segment. Viewers will have an opportunity to see leading public policy experts participating in dialogue and debate on matters specific to the Latino community, such as the economy, health care, education, social and cultural affairs.

About HITN

The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN’s mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America’s first Public Service Media Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households. HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. For more information log onto http://www.hitn.org

HITN: CELEBRATING 25 YEARS AS AMERICA’S FIRST PUBLIC SERVICE MEDIA NETWORK FOR LATINOS

WHEN AND WHERE
Wednesday April 9th, 2008
9:00am to 10:00am
Hall of The States
444 North Capitol St NW Room 333/5
Washington, DC 20001

CONTACTS
Public Relations:
Olga Luz Tirado, LTCommunications,
914.375.0544
olgaluz@luztirada.com
HITN: Dan Rodriguez, 646.731.3623
drodriguez@hitn.org

source: HispanicPRWire

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MIAMI, Florida, April 4, 2008, As part of the Maya Magazines, Inc. publishing commitment, H para Hombres applied for membership to the Audit Bureau of Circulation (ABC) and its first Audit was concluded last March. The audit report, issued for 12 months ended December 31, 2007, was released today.

One year after its launch, H’s newsstand and subscription numbers show solid and sustaining growth, and preference among U.S. Latino men.

H speaks to the Latin man who is hip and accomplished, yet slightly mischievous. H celebrates the beauty, mind and spirit of today’s most coveted women, and exposes them elegantly like they’ve never been seen before. It intrigues and stimulates the male senses with its humorous, artistic, and erotically charged content. Each month’s stunning cover unveils entertainment, a personal lifestyle guide that includes everything from sex to relationships, to celebrities, cars, technology and style. H is a publication of MAYA MAGAZINES. For more information, go to http://www.mayamagazines.com .

About Notmusa/Maya Magazines Inc.
Mexico City-based Notmusa has been a publishing giant within the Latin-American market for over 51 years. Having formed one of the most respected and successful companies in the industry, we have produced and developed a distinguished and varied list of magazines. Some of the most recognized titles available in the market are: Tvnotas, 15 a 20, Veintitantos, Nueva, H para hombres, H Extremo, Notas para tí y 4Ruedas, as well as Récord, a sports newspaper, and the recently launched Centro, a daily general newspaper. The Miami Beach affiliate office opened in 2000 under our official U.S. moniker, Maya Magazines, and launched Tvnotas USA, the U.S. Hispanic version of our leading celebrity gossip and entertainment weekly publication in Mexico. In 2007 we decided to target Latin male readers, who were until then underserved, by launching H para Hombres and H Extremo, the bimonthly magazine that takes readers beyond what they see in H … In 2008 we will continue with our goals by focusing on the editorial and circulation growth of our pillars: TVnotas, H para Hombres and H Extremo.

For Notmusa/Maya Magazines, the objective is, and always has been, to create exemplary editorial content that focuses on and fulfills the needs of the Hispanic reader.

source: HispanicPRWire

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