Danay’s Musings

CHAPEL HILL, N.C., Aug. 3 /PRNewswire-HISPANIC PR WIRE/ — Striving for the American Dream has always been a goal for many Americans, but today three-quarters of African-Americans (75%) and Hispanics (76%), along with over two-thirds of Non-Hispanic Whites (68%) believe “the American Dream is more of a dream than a real possibility for most people,” according to a new multicultural study from The Futures Company.

The loss of some of the economic gains during the recession, coupled with todays realities of lessening economic possibilities, has deferred the economic dreams of many African-American and Hispanic consumers. Today, 56% of African Americans and 63% of Hispanics say, “The recession will change the way I shop forever,” compared to 48% of Non-Hispanic Whites.

Marketers looking to reach and engage these ethnic consumers will need to re-energize them with attractive offers, new product innovations, enthusiastic ways of getting their attention and effective persuasion techniques, according to Sonya Suarez-Hammond, VP, Multicultural Marketing Insights for The Futures Company.

The Yankelovich Multicultural Study 2010, to be released to study client sponsors on August 4, blends proprietary data and cultural insights to explore this central theme of “dreams deferred,” a mindset that is driving several key marketplace trends and dynamics, including how African Americans and Hispanics are: “proceeding with caution” as reality checks in and they engage with the marketplace in a post recession era; Being “tougher on self” as they place even greater demands and expectations on themselves; and experiencing and influencing a nation in which “multiculturalism is still evolving.”

“Despite economic setbacks and marketplace realities resulting in the need to place some dreams on hold, it is important to note that African Americans and Hispanics are not abandoning their dreams,” notes Suarez-Hammond. “For these ethnic consumers the dream will continue, but today they are rethinking priorities and expenditures in order to pursue the dream in a manner that is more responsive to current economic and social realities,” she added.

– 76% of both African Americans and Hispanics say, “I have become a much more cautious person in general as a result of the recent economic turmoil,” compared to 65% of Non-Hispanic Whites.

– 34% of African Americans and 39% of Hispanics agree, “Ive recently put off buying something I could afford because I didnt want to seem insensitive to my friends or neighbors with financial troubles,” compared to 19% of Non-Hispanic Whites.

– 62% of African Americans and 66% of Hispanics agree, “I feel that I have to take whatever I can get in this world because no one is going to give me anything,” compared to 53% of Non-Hispanic Whites.

– More than three-quarters of all African Americans (84%), Hispanics (82%) and Non-Hispanic Whites (78%) agree, “One of the best things about America is the cultural diversity you find here.”

The study was developed in collaboration with Burrell Communications and Cheskin Added Value. Since 2003, the study has been the first of its kind to explore and offer comparative and contrasting views of attitudes and cultural values of the African-American, U.S. Hispanic and Non-Hispanic White markets.

For further information, please contact Teri Kuhn at (919) 932-8667 or at teri.kuhn@thefuturescompany.com.

About the Study
The Futures Company collected data via a two-phase process: telephone and Web interviews conducted in the respondents language of choice (Spanish or English), followed by a self-administered survey returned via mail or the Internet. Both phases of the Yankelovich MONITOR Multicultural Study 2010 were conducted from February 8 to May 3, 2010. The total sample size was 6,266 (1,620 African Americans, 1,645 Hispanics and 3,001 Non-Hispanic Whites). The study includes an African-American identity-expression segmentation model and a Hispanic cultural-affinity acculturation segmentation model.

About The Futures Company
The Futures Company (http://www.yankelovich.com/) delivers measurable breakthroughs in marketing productivity for Fortune 500 clients. We identify for our clients specific, tangible opportunities for competitive advantage by moving them from simplistic targeting to advanced productivity solutions. The Futures Company was established in 2008 with the merger Yankelovich, Inc., and Henley Centre HeadlightVision, creating an unparalleled global consultancy powered by unique database and segmentation solutions and unparalleled information-based insights into consumer motivations and lifestyles.

About Our Collaborative Partners
Burrell Communications is a leader in understanding and motivating consumer behavior in the African-American and Yurban(R) markets. The agencys work has resulted in their clients receiving industry recognition for developing programs that provide both cultural relevance and outstanding business results. Burrell was launched in 1971, and is based in Chicago with an office in Atlanta and a satellite location in Los Angeles. The full-service marketing communications company has close to $200 million in annual billings, and its client roster includes major corporations, including American Airlines, General Mills, the Illinois State Lottery, McDonalds, Procter & Gamble, Supervalu and Toyota. You can find more information about Burrell at http://www.burrell.com.

Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change. Grounded in research, design and business analysis, Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience. Clients include leading global brands and many of the Fortune 500. Cheskin helps clients relate customer experience to real business issues, touching every point of the product development process. With a diverse multicultural staff and global network, the Company is highly regarded for an ability to uncover the meaningful experiences that create competitive advantage in the U.S. and internationally. Cheskin is part of Added Value Group with 25 locations in 15 countries. Visit http://www.cheskin.com for more information.

SOURCE The Futures Company

LOS ANGELES, June 7 /PRNewswire-HISPANIC PR WIRE/ –

– Guide is packed with ‘how to’ stories written by many of the nation’s top voices in Hispanic social media

– To receive a free copy of the 57-page guide, register at http://www.hispanicprblog.com/hispanicize/

The official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide to Hispanic social media marketing, is now available free to marketers nationwide. Featuring best practices and intriguing discussions from many of the nation’s top voices, the guide explores current and upcoming trends in the Hispanic social media and marketing space.

The attractive, 57-page guide was produced by the Hispanic PR Blog ( http://www.hispanicprblog.com ) in partnership with the Hispanic Public Relations Association (HPRA) ( http://www.hpra.camp8.org ) and the Word of Mouth Marketing Association (WOMMA) ( http://womma.org/main ).

“This guide is a marketer’s dream because it’s comprehensive, fact-packed and practical with a specific focus on the ‘how to’s of Hispanic social media,” said guide and Hispanic PR Blog publisher Manny Ruiz, who is also the organizer of the annual Hispanic PR & Social Media Conference.

“HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market and this guides helps accomplish this,” said Lourdes Rodriguez, HPRA-LA president.

Articles featured in the guide include an in-depth look at topics such as “How to Build and Manage a Hispanic Online Community,” “How to Work Effectively with Latino Bloggers,” and “How to Measure Multicultural & Multilingual Social Media Campaigns.”

The guide features contributions from some of the leading voices in Hispanic social media marketing, including: Armando Azarloza of The Axis Agency; Jose Villa of Sensis; Paul M. Rand, President/CEO of Zocalo Group and President of WOMMA; Gaby Alban of Conexion; Stephanie Noble of Paden-Noble; Cristy Clavijo-Kish of PR Newswire; Silvia Prado of Marketwire; and Midy Aponte of the Sanchez Ricardo Agency.

Recipients of the guide will also receive access to audio recordings from several key sessions from the national Hispanic PR & Social Media Conference that helped make the guide possible. A series of discussions related to the guide will also be held online at the Facebook fan page http://www.facebook.com/hprblog , the premier Facebook page for PR and social media pros focused on Hispanic marketing.

This summer and through the balance of the year, the Hispanic PR Blog, HPRA and WOMMA will be sponsoring a series of provocative industry roundtables as part of the 2010 U.S. Hispanic Social Media Insights Tour. The tour will visit Los Angeles, New York, Miami, Austin, Seattle and Chicago, among other cities.

About the Hispanic Public Relations Association (HPRA)
HPRA ( http://www.hpra.camp8.org )was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

About the Word of Mouth Marketing Association (WOMMA)
WOMMA, http://WOMMA.org , is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated, social media platforms and marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.

About the Hispanic PR Blog
Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog ( http://www.hispanicprblog.com )is the Hispanic market industry’s top source for news and views focused on Hispanic public relations and social media marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more. Hispanic Media Trainers, LLC, is the parent company of the Hispanic PR & Social Media Conference and the parenting tips bilingual blog, PapiBlogger.

SOURCE Hispanic Public Relations Association

LOS ANGELES, May 25 /PRNewswire-HISPANIC PR WIRE/ — On May 24, 2010, CHCC has entered into a unique strategic partnership with Compralatino LLC designed to empower its member small and mid-sized Hispanic-owned businesses to grow locally and nationally. According to Julian Canete, Executive Director of the CHCC “This strategic partnership will enhance the CHCC’s ability to provide its members an enhanced online e-commerce presence promoting their businesses day and night. The CHCC in association with Compralatino LLC will now provide to Hispanic entrepreneurs the tools and online solutions to grow their bottom line by increasing their selling footprint within their zip codes and throughout the World Wide Web.”

Eddie Batiz, President and Founder of Compralatino.com, added: “On July 12, Compralatino.com will officially launch as an interactive e-commerce website featuring a bilingual (English/Spanish) business directory with e-Stores and other unique internet business tools. Compralatino.com’s easy to use business directory and web-based solutions will provide the turnkey tools to increase sales by connecting businesses directly with consumers 24/7. In addition, large private companies, governmental institutions, and those interested in reaching the Hispanic market can now access the more than $996 billion buying power of Hispanic consumers and Compralatino.com unique visitors in one site.”

“This is exciting because Hispanic businesses that have not previously been able to establish an internet e-commerce presence will now be able to benefit from the unprecedented reach of the Internet via Compralatino.com, and with the support of Hispanic Chambers throughout California, together we will connect Hispanic businesses with shoppers who are looking for their products or services,” Mr. Batiz said. Mr. Canete added, “These are challenging times for all businesses, and the CHCC is especially determined to create value for its business members with a combination of unique resources and growth-driven partnerships that will result in real economic impact for the small business owner. A win-win for all” concluded Canete.

The California Hispanic Chambers of Commerce is inviting all business owners to register their businesses for FREE on the Compralatino.com website business directory and has negotiated an exclusive COMPLIMENTARY 60-day Pre-Launch Trial Offer just for CHCC members.

For more information, call 866.492.6599; send emails to info@compralatino.com or log on to http://www.compralatino.com to sign up FREE today.

The California Hispanic Chambers of Commerce’s primary goal is to represent the interest of over 720,000 Hispanic-owned businesses in the State of California. With a network of over 65 Hispanic chambers and business associations, the CHCC is the premier and largest regional Hispanic business organization in the nation.

Compralatino.com is a unit of Compralatino LLC, a multimedia company specializing in e-commerce, online marketing and internet solutions.

Its suite of integrated services include: Pay Per Clicks, Search Engine Optimization (SEO), Search Engine Marketing (SMO), Web Design, Live Chat and Outsourcing, Offline and Online Marketing, Click to Call, Business to Business (B2B), and Business to Consumer (B2C). Its top notch management team has garnered dozens of industry professional and leadership awards, as well as recognition for its commitment to the advancement of the U.S. Hispanic community.

Contact:
Heriberto Batiz 1-760-406-5417

SOURCE Compralatino LLC

JUNE 26, 2009

Dr. Felipe Korzenny
Director of the Center for Hispanic Marketing Communication
Florida State University

eMarketer: What are best practices for sites and marketers that want to reach the Hispanic audience?

Dr. Felipe Korzenny: Spanish, as long as you don’t make it too regional or too colloquial, is pretty much understandable to everybody. US Hispanics have formed a new sense of kinship with people from other Latin American countries. It’s almost like a reaction to the way that the census has classified us and the way that they’ve talked about us over the past 30 years or so.

Even though we might not use the label “Hispanic” because we find it annoying, we have a commonality with people from Latin America. We share 400 years of dominance from Spain that has left a huge amount of cultural heritage in Latin America, regardless of the country.

“I don’t think it works to say, ‘This is a site for Hispanics and this is a site for others.’”

Hispanics have a lot of commonalities, and it’s OK to talk about a group that has these sorts of common roots and interests. It doesn’t work well to try to segregate people. I don’t think it works to say, “This is a site for Hispanics and this is a site for others.”

View the rest of the story at emarketer.

MIAMI, June 29 /PRNewswire-FirstCall/ — Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President - Managing Director of the agency, effective July 13th 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090629/FL39336 )

Mizrahi is bringing more than 18 years of international marketing expertise with leading brands with a multi-geographic scope, along with his functional experience to Alma DDB.

From his position, Mizrahi will act as Luis Miguel Messianu’s business counterpart and report directly to him, overseeing all of the agency clients marketing strategic programs, being his main responsibility the growth of their brands as well as the development of new business initiatives for Alma DDB.

Mizrahi was most recently Director of Innovation and Multicultural Marketing at Sprint Nextel, where he spent five years developing Multicultural Marketing strategies for the brands targeting Hispanics and Asian American consumers. Previously he acted as Director of Branding and Advertising services for BellSouth International; his early career spanned a wide variety of international and national positions in several divisions of The Coca-Cola Company during seven years. A native Brazilian, Mizrahi started his career in 1991 achieving several brand, media and marketing roles at the local division of British American Tobacco in his country.

“He will bring a unique client perspective to the day-to-day operation, ‘translating’ the business challenges that our clients are facing to the creative team to enhance our focus direction and also by serving as a sounding board for creative ideas,” stated Luis Miguel Messianu.

Along with his responsibilities, Isaac Mizrahi will be concentrated on identifying the new usages of media, the consumer’s contact points, and below the lines initiatives. He will also focus on helping managing the administrative issues, including human capital development, which is one of his areas of passion.

“It’s a unique opportunity to join an agency that shares similar beliefs around the importance of building strong brand as a driver of profitable and successful business for our clients,” said Mizrahi.

He will join the Management team at Alma DDB which in addition to Luis Miguel Messianu, counts on the experience of Angela Battistini, VP of Client Services; Michelle Headley, VP of Operations; Enrique Faillace, VP Executive Creative Director; Jose Luis Villa, VP of Creative Influence Director; Marta Insua, VP Planning and Insights Director; Larissa Acosta, VP of Innovation & New Business; and Leo Peet, Finance Director.

Mizrahi, 39 years old, holds an MBA from the prestigious Emory University (Atlanta) and he is relocating to Miami with his wife and their one-year-old son.

Isaac’s recognitions include the 2006 Brand Week’s Hispanic Marketer of the Year Award, the Ad Age Creative Judge for their Hispanic Awards, among several keynote speaker appointments acknowledging his strong reputation in the US Hispanic market arena.

Note to the Editors: High resolution images, and media materials are available at http://epk.almaddb.com

About DDB:

DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC) .

For further information, please contact:

Olimpia Del Boccio
Alma DDB - (305) 662-3154
odelboccio@almaddb.com

Website: http://www.ddb.com

NEW YORK, June 25 /PRNewswire/ — Portada’s Third Annual Hispanic
Digital and Print Media Conference, NYC, Sept. 24, (http://www.portada-
online.com/conference/main.aspx?cid=2) will present an array of
highly-focused panels and great networking opportunities that will drive
the Latin Advertising and Media industries forward.

Under the theme “Getting it Right: Connecting with the Hispanic
Consumer,” more than a dozen top notch client side marketers have already
confirmed their presence, including the following:

- John De Armas, VP of WorldDirect and Head of DirectTV Mas.

- Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc.

- Javier Farfan, Lifestyle Marketing, Senior Manager, Zune, Microsoft
Corp.

- Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy

- Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand - Moet -
Hennessy USA

- Brian Lange, Brand Manager, SPLENDA, Multi-Cultural Marketing,
Johnson & Johnson / McNeil Nutritionals

- Monica Morales, Brand Manager, Dr Pepper Hispanic Market

- Kristin Page, Multicultural Marketing Director, Macy’s

- Andrea Riley, Corporate Brand and Automotive Marketing, GMAC
Financial Services

- Rodolfo Rodriguez, Multicultural Marketing Director, General Mills
- Hector Vallejo, Hispanic Marketing Manager, DeWalt
- Teresa Wakeley, Advertising and Media Manager, Volkswagen of America
WHY YOU SHOULD ATTEND:

— When the tail starts wagging the dog: how multicultural consumers
are shaping trends and consumption for America as a whole, and what your
business needs to do about it.

— Getting a bigger bang for the buck with digital media targeting
Latinos: Streaming online videos, Latin SEO, Mobile Advertising, Leveraging
Social Networks and much more…

— The Power of Local News. Why being locally relevant is crucial for
National Advertisers.

— Analysis of why print media matters more than ever in order to reach
Spanish-speaking audiences

— Networking with new prospects, clients and peers in a friendly
environment in the heart of New York City.

— Recognition of industry pioneers, innovators and their campaigns at
the Hispanic Digital and Print Media Awards Luncheon.

— Advertiser Roundtables: Share intelligence and insights with major
clients and agencies. One major buy side executive will sit at each table
and attendees will rotate.

REGISTRATION: Looking forward to seeing you in NYC on September 24,
2009!

Secure your spot and your ticket at early bird price today, by visiting
this page: http://www.portada-online.com/conference/registration.aspx?cid=2

PREMIUM SPONSORS

The following Companies have already been confirmed as premium sponsors
of the Third Annual Hispanic Digital and Print Media Conference: Alloy
Access (http://www.alloy-access.com, Bronze Sponsor), Media Space Solutions
(http://www.mediaspacesolutions.com, Bronze Sponsor), NxtBookMedia
(http://www.nxtbookmedia.com/, Networking Function Sponsor).

For sponsorship opportunities, please call Marcos Baer at 1 212 685
4441.

Moroch Partners, a full-service marketing agency, has been hired by the Make-A-Wish Foundation to develop the nonprofit’s national public service announcements.

Dallas-based Moroch announced the agreement on Monday.

The company’s work on the campaign, terms of which were not disclosed, will begin immediately and includes the creation of ads that are slated to run through various media outlets, including print, radio, television and the Web.

As part of the agreement, Moroch Partners said its Hispanic advertising division, iNSPIRE, has been slated to develop collateral for Spanish-language media outlets.

The Moroch account will be handled by Shelia Lemon and Jim Sykora, the company said.

Moroch, which is based in Dallas, is an independent marketing agency with 38 offices across the United States and Canada.

Source: The Dallas Business Journal

Wal-Mart is to engage more extensively with the Hispanic market in America, which is worth £62 billion per year. Supermarcado de Wal-Mart will open in West Phoenix today, testing the water for a possible further outlay. One store has already opened in Houston and is performing better than expected.

Both locations have high multigenerational Hispanic populations with real spending power. Arizona has around two million Hispanic consumers.

Wal-Mart wants to use the experience it gained in marketing to consumers in Latin America, and hopes to leverage it to boost sales to US Hispanics.

Hispanics already form a large proportion of Wal-Mart’s US customer base, but many often buy their groceries at Hispanic food-oriented outlets like Bashas’ Food City. Opening the Supermercado outlets has been Wal-Mart’s competitive response to this.

The 39,000 sq ft site in Phoenix is a former Wal-Mart Neighbourhood Market that has been remodelled and restocked to make it more relevant to Hispanic shoppers.

The stock strategically targets both US and Hispanic customers, including a mix of Spanish and U.S. products. Yoplait yogurt sits next to LaLa dairy products from Mexico. There is an expanded produce section, traditional Latin bakery, a baby section and expanded party aisle with piñatas and other accessories for celebrations.

The store features bright colors, Spanish signage and 120 bilingual employees. There is a pharmacy and a financial-services department for money orders and wire transfers of funds.

The stores reflect the unique characteristics of the Hispanic market. According to demographic research, Hispanics buy significantly more fresh produce, dairy and meat products than non-Hispanics, they have larger families with more children and honor family and public occasions with celebrations.

A study of Hispanic buying power by Oklahoma State University found that Hispanic households spend a larger portion of their household incomes on food - $128.50 per week compared with $91 for non-Hispanics. They also make considerably more trips to the grocery store - 4.7 per week, more than double non-Hispanics. The frequent trips provide retailers with more opportunities to sell.

Source: International Supermarket News

Manuel Mazzanti to spearhead marketing activities for starMedia in Latin America and the U.S.

MIAMI, April 22 /PRNewswire-HISPANIC PR WIRE/ — starMedia today announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti, one of the industry’s most experienced marketers, joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/CLW103LOGO )

Mazzanti will be responsible for overseeing all starMedia’s marketing activities including market research, branding, public relations, product and campaign launches. The appointment marks further growth for starMedia, as the company continues its investment following the recent openings of new offices in Colombia, Chile and Argentina.

“I’m thrilled to join starMedia, where I will have the challenge to lead a growing marketing team that will allow us not only accelerate the pace of the activities, reinforcing starMedia’s leadership, but also to better serve both our audience and advertisers through one of the best online platforms in the region,” said Mazzanti.

Mazzanti has worked in the technology, internet, and telecommunications fields throughout Latin America for more than 15 years. Before joining Yahoo! in 2005, he owned a broadband company in Mexico. Prior to that he held senior marketing positions at Diveo Mexico, a leading outsourcing provider for mission critical IT systems, OptiGlobe Mexico, a leading Data Center services company in Latin America, Iridium South America and SkyTel Argentina.

Born in Buenos Aires, Argentina, Mazzanti holds a Bachelor’s degree in Marketing from the Social and Business Sciences University (UCES) of Buenos Aires, Argentina.

About starMedia
starMedia is a free-to-web global portal connecting more than 24 million Spanish-speakers through the Internet as well as providing them with the most relevant and extensive information and services. starMedia has local operations in Colombia, Mexico, Spain, Argentina, Chile and throughout the United States (Los Angeles, Miami and New York); and, is wholly owned by Orange (http://www.orange.es ), a subsidiary of the France Telecom Group (NYSE: FTE).

SOURCE starMedia

Web portal Terra USA has partnered with media company Interactive One on a three-year initiative to cross-market and cross-sell their respective audiences.

Terra will manage all ad sales and share exclusive content with MiGente.com — the Hispanic-American social network owned by Interactive One parent company Radio One. MiGente.com claims an audience of about 3.2 million U.S. users.

by Gavin O’Malley

Along with catering to core audiences, Terra is “providing advertisers with the opportunity to effectively access the second- and third-generation of bilingual U.S. Hispanics,” said Fernando Rodríguez, CEO for Terra USA.

Interactive One was launched two years ago by Radio One to complement its existing portfolio of media companies, which reach a mainly African-American audience.

Just last month, the interactive division named former Napster chief technology officer, David Wolfe, as its new chief product and operating officer.

While the Terra partnership was in the works prior to Wolfe’s appointment, he has been tasked with creating “innovative Web products,” and driving the strategy of the company’s portfolio, which also includes the social-networking site BlackPlanet, news site NewsOne, and the entertainment site Urban Daily.

Terra Latin America, the parent of Terra USA, claims roughly 60 million unique monthly visitors worldwide.

source: MediaPost