“The annual purchasing power of U.S. Hispanic households is on track to top $1 trillion per year, so connecting with these consumers is essential to the growth of our brand,” said Bob Holtcamp senior vice president, brand marketing, Wendys International, Inc. “The Bravo team showed us inspired, creative approaches that will complement our existing general market communications, but connect with our Hispanic consumer base in a unique and compelling way. We are confident this new partnership will bring great results for our brand and help us continue as the real choice in fast food.”

Bravo Group will work closely with Wendys lead agency, Kaplan Thaler Group, to develop and deliver integrated communications that work for the brand in a holistic manner, while remaining relevant and impactful to the Hispanic consumer segment.

The agency was selected from several leading multicultural marketing agencies that participated in a rigorous review process involving Wendys senior executives, Wendys franchise community and Kaplan Thaler Group. The selection of Bravo Group marks a key milestone in the continued execution of Wendys disciplined brand-building strategy; the effort is successfully affirming Wendys reputation as the leader in the hamburger quick-service restaurant category, with enhanced customer service, breakthrough new products, improved core menu choices and leading-edge marketing.

“From our products to our people, Wendys strives to be authentic, genuine and honest - all values we know Bravo shares, and that resonate with Hispanic audiences,” added Holtcamp.

Bravo Group will transition into its new role over the next 60 days. Hispanic media planning and buying will remain with MediaVest and MV42.

Wendys International Overview
Wendys International is one of the worlds most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendys is a subsidiary of Wendys/Arbys Group, Inc (NYSE: WEN). More information is available at http://www.wendys.com, or http://www.wendysarbys.com.

Contacts
Media: Denny Lynch, 614-764-3553 or denny_lynch@wendys.com

SOURCE Wendys International, Inc.

e-NNOVVA and Maximum TV will bring news content from NTN24 to the market.

Broadband connected US Hispanics will be able to watch compelling TV shows from the NTN24 network like “Flash Fashion” (covering trends in the world of fashion), “Cazanoticias” (background behind important news) and “Contador de Historias” (a unique view on the news anchored by Alvaro Velez).

Furthermore Maximum TV will feature the popular program “Entrevista Andrea”, with celebrity interviewer Andrea Serna.

These popular TV programs, all produced by the NTN24 team in Colombia, will be presented via Maximum TVs online television service at http://www.maximum.tv.

As episodes come online, they can be enjoyed in stunning video quality, in a full-screen experience. This brings top news content to US Hispanic consumers via the internet in an unprecedented way.

“News from around the world, but particularly Latin America and the US, are in high demand for US Hispanics. As this segment of the population moves more and more online, Maximum TV brings convenience, free access, and up to date programming to the US Hispanic,” said Erik Vanderlaan, Chief Technology Officer of Maximum TV.

“We are always looking for ways to reach and connect with our audience, wherever they are. The daily availability of news segments is now expected by the connected US Hispanic, and Maximum TV helps us deliver that promise to the audience,” said Carolina Angarita, President of e-NNOVVA.

About Maximum TV Inc.
Maximum TV is a broadband television service bringing quality and premium programming from Latin America and around the world, to the tens of millions of US Hispanic households eager to enjoy TV programs, clips and movies relating to their Hispanic heritage.

Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service.

Programming is available at the service destination site or via syndication with partners.

The service is available at http://www.maximum.tv

About e-NNOVVA – http://www.e-nnovva.com
e-NNOVVA was born in late 2008, with a team of only 10 people. Today, e-NNOVVA employs 140 young men and women; creative thinkers, graphic designers, animators, engineers, and merchandising experts, for the most part. The world of cinema and new technologies has been infused in each and every one of them, so that they are able to integrate these worlds with specific communication and entertainment objectives.

e-NNOVVA creates strategies, aligns them into campaigns and valuable content which is then broadcasted on online and offline media, achieving our main objective: to provide clients for our clients. e-NNOVVA has three main lines of business: New Media, Films, and International Channel Distribution (NTN24, TVColombia).

For press information - contact:
publicrelations@maximum.tv

For advertising information - contact:
advertising@maximum.tv

SOURCE Maximum TV Inc

Four traditional Mexican mariachi were sent from www.serenata4u.com to the man who led Colombia for eight years with a steady hand and without fear of controversy.

Senders with the names of the presidents of Venezuela, Bolivia, Ecuador and Brazil found in the wide repertoire of www.serenata4u.com the one melody that perfectly defines their feelings for Uribe.

www.serenata4u.com allows friends and lovers to send electronic serenades in the form of music videos. Each song is personalized with a message and two photos uploaded by the person sending them.

So, Hugo Chavez, with whom Uribe exchanged harsh words on several occasions, sent “El Rey” (The King), a selection that some may read as confrontational. Link to Hugo Chavezs serenade  (http://www.serenata4u.com/app/webroot/files/final_serenatas/e6403365350214703763569edef497e0/index.php?configLanguage=es).

Evo Morales, in a message a bit nostalgic, sent the song “Volver, volver, volver” (Return, return, return). Link to Evo Moraless serenade (http://www.serenata4u.com/app/webroot/files/final_serenatas/6dd36e7dc260bc1beeb79a33da67b5df/index.php?configLanguage=es).

Ecuadors Rafael Correa, with whom Uribe had border disputes, send “Serenata Huasteca”, accompanied by a photo of him playing guitar. Link to Rafael Correas serenade (http://www.serenata4u.com/app/webroot/files/final_serenatas/d9976f1c2c0c972d1cee0c3647cbd194/index.php?configLanguage=es).

Luis Inacio da Silva, Lula sent “Las Mananitas” (Mornings), accompanied by warm, but somewhat reflective words. Link to the Lula serenade (http://www.serenata4u.com/app/webroot/files/final_serenatas/46a731f4af282372a4097ba1e4d76b95/index.php?configLanguage=es).

Whatever the reasons behind the serenades to Uribe, it is clear that the Colombian president leaves and indelible mark on the continents history.

www.serenata4u.com is a project of Freydell Torres Diversity.

www.ftdiversity.com, an advertising agency based in New York. Since its launch in February 2010, over 20 000 virtual serenades have been distributed to over 100 countries worldwide.

SOURCE Freydell Torres Diversity

“The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record,” said Jorge DeCastro, Quilted Northern senior brand manager. “We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results.”
The passion Lopez Negrete portrayed, coupled with their proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record

Georgia-Pacific, one of the largest producers of tissue products, approached Lopez Negrete for their unique understanding of the Hispanic market and knowledge of the continuously changing landscape affecting this consumer segment. As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars. Lopez Negrete won the business with a strong presentation of their creative and media buying capabilities, as well as their below-the-line resources.

“We are eager to work with both Georgia-Pacific and the Quilted Northern brand team to further grow and augment its presence in the Hispanic community,” said Alex Lopez Negrete, president, chief executive officer and chief creative officer of Lopez Negrete Communications. “This is a highly sophisticated, experienced client who recognizes the importance of the Hispanic segment to their bottom line, who embraces the concept of fully integrated communications, and is ready to develop new, innovative, breakthrough ways to make an impact and achieve results. We feel confident this is a relationship that will be a long-lasting one and one which will bring about great things for all.”

The Lopez Negrete team leading the Quilted Northern account is Randy Stockdale, executive group account director; Lalo Wakefield, director of creative and strategic integrations; Federico Traeger, creative director; and, Jim Irvine, senior director of media strategies and channel integration.

SOURCE Lopez Negrete Communications, Inc.

The loss of some of the economic gains during the recession, coupled with todays realities of lessening economic possibilities, has deferred the economic dreams of many African-American and Hispanic consumers. Today, 56% of African Americans and 63% of Hispanics say, “The recession will change the way I shop forever,” compared to 48% of Non-Hispanic Whites.

Marketers looking to reach and engage these ethnic consumers will need to re-energize them with attractive offers, new product innovations, enthusiastic ways of getting their attention and effective persuasion techniques, according to Sonya Suarez-Hammond, VP, Multicultural Marketing Insights for The Futures Company.

The Yankelovich Multicultural Study 2010, to be released to study client sponsors on August 4, blends proprietary data and cultural insights to explore this central theme of “dreams deferred,” a mindset that is driving several key marketplace trends and dynamics, including how African Americans and Hispanics are: “proceeding with caution” as reality checks in and they engage with the marketplace in a post recession era; Being “tougher on self” as they place even greater demands and expectations on themselves; and experiencing and influencing a nation in which “multiculturalism is still evolving.”

“Despite economic setbacks and marketplace realities resulting in the need to place some dreams on hold, it is important to note that African Americans and Hispanics are not abandoning their dreams,” notes Suarez-Hammond. “For these ethnic consumers the dream will continue, but today they are rethinking priorities and expenditures in order to pursue the dream in a manner that is more responsive to current economic and social realities,” she added.

– 76% of both African Americans and Hispanics say, “I have become a much more cautious person in general as a result of the recent economic turmoil,” compared to 65% of Non-Hispanic Whites.

– 34% of African Americans and 39% of Hispanics agree, “Ive recently put off buying something I could afford because I didnt want to seem insensitive to my friends or neighbors with financial troubles,” compared to 19% of Non-Hispanic Whites.

– 62% of African Americans and 66% of Hispanics agree, “I feel that I have to take whatever I can get in this world because no one is going to give me anything,” compared to 53% of Non-Hispanic Whites.

– More than three-quarters of all African Americans (84%), Hispanics (82%) and Non-Hispanic Whites (78%) agree, “One of the best things about America is the cultural diversity you find here.”

The study was developed in collaboration with Burrell Communications and Cheskin Added Value. Since 2003, the study has been the first of its kind to explore and offer comparative and contrasting views of attitudes and cultural values of the African-American, U.S. Hispanic and Non-Hispanic White markets.

For further information, please contact Teri Kuhn at (919) 932-8667 or at teri.kuhn@thefuturescompany.com.

About the Study
The Futures Company collected data via a two-phase process: telephone and Web interviews conducted in the respondents language of choice (Spanish or English), followed by a self-administered survey returned via mail or the Internet. Both phases of the Yankelovich MONITOR Multicultural Study 2010 were conducted from February 8 to May 3, 2010. The total sample size was 6,266 (1,620 African Americans, 1,645 Hispanics and 3,001 Non-Hispanic Whites). The study includes an African-American identity-expression segmentation model and a Hispanic cultural-affinity acculturation segmentation model.

About The Futures Company
The Futures Company (http://www.yankelovich.com/) delivers measurable breakthroughs in marketing productivity for Fortune 500 clients. We identify for our clients specific, tangible opportunities for competitive advantage by moving them from simplistic targeting to advanced productivity solutions. The Futures Company was established in 2008 with the merger Yankelovich, Inc., and Henley Centre HeadlightVision, creating an unparalleled global consultancy powered by unique database and segmentation solutions and unparalleled information-based insights into consumer motivations and lifestyles.

About Our Collaborative Partners
Burrell Communications is a leader in understanding and motivating consumer behavior in the African-American and Yurban(R) markets. The agencys work has resulted in their clients receiving industry recognition for developing programs that provide both cultural relevance and outstanding business results. Burrell was launched in 1971, and is based in Chicago with an office in Atlanta and a satellite location in Los Angeles. The full-service marketing communications company has close to $200 million in annual billings, and its client roster includes major corporations, including American Airlines, General Mills, the Illinois State Lottery, McDonalds, Procter & Gamble, Supervalu and Toyota. You can find more information about Burrell at http://www.burrell.com.

Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change. Grounded in research, design and business analysis, Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience. Clients include leading global brands and many of the Fortune 500. Cheskin helps clients relate customer experience to real business issues, touching every point of the product development process. With a diverse multicultural staff and global network, the Company is highly regarded for an ability to uncover the meaningful experiences that create competitive advantage in the U.S. and internationally. Cheskin is part of Added Value Group with 25 locations in 15 countries. Visit http://www.cheskin.com for more information.

SOURCE The Futures Company

This years My Fabulous Quince grand prize includes a performance by pop/R&B singer Jay Sean who will perform his newest single “2012,” catering for 200 guests, ballroom with lavish decorations, an LG Ally(TM) cell phone for the winner and parents, and much more!

“The Quince tradition is revered and is evolving. Although generally celebrated by girls coming of age, more fifteen-year old boys than ever before are celebrating this important cultural event, especially in the United States,” said Christina Gonzalez, Director of Multicultural Marketing for Verizon West Area. “We encourage teen boys and girls of all backgrounds to participate.”

APPLICATION AND VOTING PERIODS
Teens living in the Los Angeles, San Jose, El Paso, Salt Lake City and Seattle metro areas qualify to enter the My Fabulous 15 contest. For a chance to win, teens can enter online at http://www.myfabulous15.com between August 2 and August 29.

Verizon Wireless will select one hundred semi-finalists from all submissions. The public will then vote on the semi-finalists from September 2 to September 14 by casting text message or online votes at http://www.myfabulous15.com. Verizon Wireless will announce the winner during the week of September 13.

DATE OF QUINCE AND OTHER PRIZES
The My Fabulous 15 grand prize party will be held October 16. In addition to benefits already listed, the grand prize also includes:
– A professional photographer and videographer
– Transportation to and from the venue for the winner and up to ten guests
– One DJ/emcee
– Birthday cake for winner and guests

The company will also grant five runners-ups each an LG Ally(TM) cell phone and a Verizon Wireless gift card valued at $75.

For more information about My Fabulous 15, including rules, eligibility and more, please visit http://www.myfabulous15.com.

About Verizon Wireless
Verizon Wireless operates the nations most reliable and largest wireless voice and 3G data network, serving more than 92 million customers. Headquartered in Basking Ridge, N.J., with 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, Nasdaq: VZ) and Vodafone (LSE, Nasdaq: VOD). For more information, visit http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

About Jay Sean
Hailing from London, England, Pop/R&B star Jay Sean began honing his craft from an early age and began to explore the possibility of making music a career as he entered college. With a positive response from friends and the organic development of a fan base that ranged from the UK to South Asia, Jay Sean released his debut album ME AGAINST MYSELF in 2004 on digital platforms. It was then that his music exploded on the internet and he began to tour throughout Europe and Asia. He became a major sensation and multi-platinum artist overseas, releasing two smash albums, two top ten singles and was nominated for Britains heralded MOBO (Music of Black Origin) Award twice. One song, “Ride It” garnered 20+ million views on YouTube and captivated fans everywhere, including Cash Money Records CEO and co-founder Ronald “Slim” Williams. Jay Sean became the first UK artists to join the Cash Money family in 2008 and released his American debut album ALL OR NOTHING on November 23, 2009, which includes the #1 song on Billboards Hot 100 and 3X platinum hit “Down” featuring Lil Wayne, and the platinum certified track “Do You Remember” featuring Sean Paul and Lil Jon. Further exemplifying his presence on the charts, Jay Sean had four Billboard Top 20 singles in his introductory year in the U.S. “Down”, (#1 on Billboards Hot 100), “Do You Remember” (#9 on Billboards Hot 100), “I Made It (Cash Money Heroes)” (#21 on Billboards Hot 100), and “Written on Her” (#17 on Billboards Rap Chart). To date, Jay Sean has won 11 UK Asian Music Awards, including Best Male Act, Best Urban Act, Best Video, (”Down”) and Best Album “ALL OR NOTHING,” in 2010, a 2009 UK Urban award for Best Collaboration for “Down” featuring Lil Wayne, and received past honors from MTV Russia Music Awards and UK BMI Awards. Jay Sean is gearing up to release his sophomore album this fall on Cash Money Records.

SOURCE Verizon Wireless

For captions Click Here

- Hearst Newspapers approach toward the Hispanic market

- New ways to connect national advertisers with local audiences

- How print can remain fresh in the digital age

- Newspaper websites as major digital destinations and much more …

Portadas Fourth Annual Hispanic Digital and Print Media Conference (Main theme: “Connecting National Brands to Local Audiences”) will take place in The Scholastic Auditorium & Greenhouse with Rooftop Terrace in New York Citys fashionable Soho District.

Attendees will get the best content at the Industrys leading conference and network with major players as well as enjoy breathtaking at one of NYCs best venues.

The list of impressive marketers participating in the event includes:
Carlos Boughton, Brand Director, Heineken USA.
Tania Cameron, Sr. Manager CRM, Kraft Foods.
Nelson Garcia, Media Director, Global Hue.
Kathleen M. Haley, Director, Multicultural Marketing, Hewlett-Packard Company.
Teresa Iglesias-Solomon, Director of Multicultural Marketing Initiatives, Best Buy.
Kristyn Page, Multicultural Marketing Director, Macys.
Armando Rodriguez, Head of Sales & Business Development (GM), Yahoo! Hispanic Americas
Marcelo Salup, Media Director, DMG Solutions.
Juan Saldivar, General Manager Televisa Interactive Media.
Steven Swartz, President of Hearst Newspapers.
Felix Tejeda, Hispanic Brand Manager, Sprint Prepaid Group.
Hector Vallejo, Multicultural Marketing Director, Stanley-Black and Decker.
Teresa Wakeley, Marketing Media Manager, Volkswagen Group of America, Inc.
Steven Wolfe Pereira, SVP, Managing Director of MV42o/ MediaVest Multicultural

More announcement about major speakers and additional topics will be coming soon.

To see the conference schedule, go here
http://www.portada-online.com/conference/schedule.aspx?cid=8

EARLY BIRD REGISTRATION EXPIRES JULY 30!
To register to the event at the early bird rate (expiring Friday July 30!), please go here:
http://www.portada-online.com/conference/registration.aspx?cid=8
or call 1-800-397-5322

For more information about Portadas premier Annual Hispanic Advertising and Media Conference including, photo gallery, video and editorial coverage of last years event, please go here:
http://www.portada-online.com/conference/main.aspx?cid=8

PREMIUM SPONSORS
Premium Sponsors that have already confirmed their participation are:
Silver Sponsor
Yahoo en espanol (www.yahooenespanol.com)
Bronze Sponsors
Ethnic Technologies (www.ethnictechnologies.com)
NCM Media Networks (http://www.nationalcinemedia.com/movie-theatre-advertising)
Televisa Publishing and Digital (www.televisainternacional.tv)
Yasabe-Busqueda Local (www.yasabe.com)

To inquire about sponsorship opportunities to align your brand with Portadas Flagship Hispanic Conference call Ruby Namoca at 347-425-4211 or Marcos Baer at 212 685 4441.

About Portada
Portada (www.portada-online.com) is the leading source on the Latin marketing and media space. Portada offers world-class news and intelligence through online, print, database and conference vehicles to highly targeted audiences.

SOURCE Portada

1001 Consejos is the first comprehensive web portal targeted toward the influential Latino market, as well as those who speak Spanish in South America and abroad. It offers unparalleled opportunity. For Latinos, it’s a place to look up tasty recipes, find the best deals and bargains, buy tickets to the hottest movies and concerts, find up-to-the minute sports scores, or discover the most affordable travel destinations. Here’s a look at some of the many 1001 Consejos around-the-clock offerings:

– Look up daily horoscopes

– Track the progress of your pregnancy

– Find job openings

– Find maps and directions

– Interact with friends and family

– Listen to the latest music

– Get the latest entertainment industry gossip

– Share advice on beauty, business, health, family, education, love and money

– Use the latest tools for translation, currency conversion, baby naming & much more…

For advertisers, 1001 Consejos is the easiest way to connect with Latinos, the fastest growing minority in the U.S., both in terms of numbers and purchasing power, which is expected to exceed $1 trillion this year. Of critical importance: research shows Latinos are more loyal to and prefers Spanish-language sites over those in English. “Latinos can use 1001 Consejos for every purpose,” explains Vice President of Business Development Pilar Lazzati, who says the site engages

Latinos like never before. “A mother can browse 1001 Consejos to find a bargain on their family trip, while her son checks the latest soccer scores. He can then chat with his Dad about the game, while Dad shares financial advice with his best friend. 1001 Consejos is revolutionary!” Visitors and advertisers at 1001 Consejos are bound to keep seeking a ton of advice.

SOURCE 1001Consejos.com

Classifying the Internet as a Title II service distracts from, and may ultimately undermine the pursuit of a National Broadband Plan, which would provide broadband access to every American. This will disproportionately impact those who are already lacking broadband access and will serve to increase the digital divide in America.

At a time when too many Americans lack access to the opportunities enabled by broadband, policies that expand broadband access must be a priority. Additional direction from Congress will provide clarity so investment, innovation and job creation in the broadband market can be maintained. The letters signers were encouraged by a June 18 letter from the AFL-CIO, NAACP, LULAC and other leading labor, environmental and civil rights organizations to Congressional leaders which called for congressional intervention.

Following the letters release, Labor Council for Latin American Advancement National President, Milton Rosado stated, “We are not convinced that Chairman Genachowskis third way plan will result in the continued affordability and availability of broadband service. At this time, congressional direction is imperative to achieving the goals of the National Broadband Plan.”

In order to maintain an open and affordable Internet, Congress must take action to directly address this pivotal issue and the Commissions “third way” proposal be abandoned.

To access the letter sent to members of Congress on LCLAAs website, please click here (http://lclaa.org/hot_issues/closing-the-digital-divide-and-creating-jobs.html).

About the Labor Council for Latin American Advancement
The Labor Council for Latin American Advancement, LCLAA is the home of the Latino Labor Movement. LCLAA is a national Latino organization representing the interests of over 1.7 million Latino trade unionists throughout the country and the Common Wealth of Puerto Rico. LCLAA was founded in 1973 and is Americas premier national organization for Latino workers and their families. LCLAA advocates for the rights of all workers seeking justice in the workplace and their communities. LCLAA is a constituency group representing Latino workers in both the AFL-CIO and Change to Win Federation. Visit us at http://www.lclaa.org

SOURCE Labor Council for Latin American Advancement

Entries for the coveted PRemio Award-Campaign of the Year are now being accepted through Friday, August 20 in 10 categories across multiple industries that highlight public relations work: Technology; Healthcare; Fashion & Beauty; Food & Beverage; Public Education; Sports; Media Event; Crisis Management; Integrated Marketing Communications; and Social Media Marketing. Work must have been conducted between June 1, 2009 and June 1, 2010. Award entry fees are $150 for members and $250 for non-members.

“As the nation’s leading organization for Hispanic communicators, HPRA created this Hispanic-specific award program because we understand it takes a special kind of expertise to develop and implement a communications campaign that resonates with the U.S. Hispanic/Latino populations,” said HPRA-L.A. President, Lourdes Rodriguez of VPE Public Relations.

“This is a great opportunity for those in Hispanic PR to gain recognition from their peers for the great work they do,” said HPRA-NY president, David Henry of TeleNoticias. “As the only awards for the Hispanic PR Industry, these are definitely the awards you want to win.”

Awards categories are open to all public relations, advertising, marketing agencies, corporations, non-profit organizations and/or practitioners who practice in the United States, including Puerto Rico, and work on public relations/communications projects/campaigns that target Hispanic/Latino audiences throughout the nation.

Entries can be part of a multicultural or general market campaign, but must have a Hispanic component and will be judged only on that component by an unaffiliated panel of seasoned communications experts, from academia to industry pioneers.

In addition to the campaign award entries, HPRA is also accepting nominations to honor professionals in four industry categories: Journalist of the Year, Public Relations Professional of the Year, Young PR Professional of the Year (less than 3 years in the field), and Corporation of the Year. Nominations for the individual categories are currently being accepted through July 30, 2010.

To download the campaigns of the year entry form or honoree nomination form or for PRemio Awards & Scholarship Gala event / sponsorship information please visit http://www.hpra-usa.org and go to PRemio Awards.

About Hispanic Public Relations Association (HPRA):
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit http://www.hpra-usa.org .

SOURCE Hispanic Public Relations Association