100 Shades of Influencer Marketing Shoutout

I’m happy to be featured in “100 Shades of Influencer Marketing” by AInfluencer.

Check out this great guide to #InfluencerMarketing with interviews with fellow digital marketing experts.

Here are some of the topics I cover:

• Difference between Influencer marketing and digital marketing.
• The social platforms I think will be the most used by influencer marketers in the next 5 years.
• How I find relevant and high-quality influencers for your marketing campaigns.
• How I decide which influencers to work with.
• How brands should use Instagram influencers to grow their business.
• My personal experience with Instagram influencing.
• Some common tools and strategies to help grow your presence on Instagram.
• The content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers.
• My advice to new businesses that want to gain and grow paid sponsorships.
• My thoughts on how Influencer Marketing will grow among small businesses in near future.
• How I currently collaborate with and pay Instagram influencers.

Thanks to AInfluencer for inviting me to participate and kudos to my fellow contributors and digital marketing experts!