As I sit here preparing to put my thoughts onto the virtual page, I am hit by the realization that it has been a few months since I wrote anything…

Latinas are continuing to dominate the entrepreneurial space coming into 2024. According to the the 2019 State of Women-Owned Businesses Report commissioned by American Express, Latina owned businesses represent 31%…

After taking a year off from speaking, I kicked off 2024 with a bang as I presented at the Lead Generation World conference about Best Practices in Marketing to Hispanics…

My family immigrated to the US from Cuba in 1979 in the hopes of escaping communism and a dictatorship. I was four going on five and my older brother was…

Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…