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Innovation in Media Strategy: What The Heck is It, and How Brands Can Break Through in 2025

Billions are wasted every year on media campaigns that look great on paper but fail to break through. Why? Because they confuse “doing things differently” with true innovation. As a…
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Fangirling Hard Over Taylor Swift’s Showgirl Era: Not the Beats, But the Business Brilliance Behind It

Here's something you probably didn't know... I'm a big, huuuuge fan of all things Taylor Swift. No, not the music, although I can enjoy her music just fine. I mean,…
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FCC Hits Pause on the “One-to-One Rule” – Here’s the Scoop

Big news, marketers! The FCC has hit the brakes on its new “One-to-One Rule” for text message marketing, originally set to roll out on January 27, 2025. That means marketers…