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The latest cuentos...

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Lessons from Rocks

My family immigrated to the US from Cuba in 1979 in the hopes of escaping communism and a dictatorship. I was four going on five and my older brother was…
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The 2023 Latino Holiday Gift Guide is LIVE!

Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…
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Native vs. Heritage Spanish Speakers: Understanding the Differences for Effective Multicultural Marketing

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…