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The latest cuentos...

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Working on new book!

Yes, you read that correctly. I have taken quite a hiatus from the writing while focusing on applying techniques and working with clients. It's time for me to put it…
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MediaPost: Brands Are Embracing Total Market, But Are Agencies?

At the Association of Hispanic Advertising Agencies’ (AHAA) annual “Think Under the Influence” conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days hearing…