Edit Content
Click on the Edit Content button to edit/add the content.

Dolores Huerta on Clubhouse

Yesterday, Amigos, our Clubhouse community of over 31,000 Latinos and growing, had the honor of hosting a chat with the legendary Dolores Huerta.

I don’t usually react to celebrity status.

This was different.

She is not a celebrity, although some would say she is.

Dona Huerta is an activist that is sure to become a part of our US History curriculum once the powers that be decide to actually include all US History in those books.

For those who don’t know about her, according to Wikipedia, Dolores Clara Fernández Huerta is an American labor leader and civil rights activist who, with Cesar Chavez, is a co-founder of the National Farmworkers Association, which later merged with the Agricultural Workers Organizing Committee to become the United Farm Workers.

Oh, and by the way, she is also the legit author of the term “Si Se Puede.” Pretty badass huh?

Now, I didn’t learn about her in school.

So, now that you know her Wikipedia blurb, let me explain what she actually did that is so important.

Discrimination, beginning in her childhood helped shaped her activist mentality.

A schoolteacher, prejudiced against Hispanics, accused Huerta of cheating because her papers were too well-written. In 1945 at the end of World War II, white men brutally beat her brother for wearing a Zoot-Suit, a popular Latino fashion.

Her activism really kicked into high gear after meeting activist César Chávez, with whom she shared an interest in organizing farm workers.

Despite ethnic and gender bias, Huerta helped organize the 1965 Delano strike of 5,000 grape workers and was the lead negotiator in the workers’ contract that followed.

Throughout her work with the UFW, Huerta organized workers, negotiated contracts, advocated for safer working conditions including the elimination of harmful pesticides.

She also fought for unemployment and healthcare benefits for agricultural workers.’

Huerta was the driving force behind the nationwide table grape boycotts in the late 1960s that led to a successful union contract by 1970.

In 1973, Huerta led another consumer boycott of grapes that resulted in the ground-breaking California Agricultural Labor Relations Act of 1975, which allowed farm workers to form unions and bargain for better wages and conditions.

Throughout the 1970s and ‘80s, Huerta worked as a lobbyist to improve workers’ legislative representation. During the 1990s and 2000s, she worked to elect more Latinos and women to political office and has championed women’s issues.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

image

Speaking On Best Practices in Marketing to Hispanics in 2024

After taking a year off from speaking, I kicked off 2024 with a bang as I presented at the Lead Generation World conference about Best Practices in Marketing to Hispanics…
image

Lessons from Rocks

My family immigrated to the US from Cuba in 1979 in the hopes of escaping communism and a dictatorship. I was four going on five and my older brother was…
image

The 2023 Latino Holiday Gift Guide is LIVE!

Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…
image

Native vs. Heritage Spanish Speakers: Understanding the Differences for Effective Multicultural Marketing

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…
image

Call for Submissions: 2023 Latino Holiday Gift Guide

I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…

Avicanna anuncia el lanzamiento en Canadá de una formulación de su propiedad con un 10% de CBD (sin THC)

—- La formulación oral con un 10% de CBD (sin THC) se comercializa como RHO Phyto Micro Drop 100 en Canadá — — RHO Phyto Micro Drop 100 contiene la misma formulación oral de propiedad de Avicanna que el producto Trunerox™ - Trunerox™ recibió la aprobación del medicamento en Colombia, a principios de este año, en febrero de 2024, por parte del Instituto Nacional de Vigilancia de Medicamentos y Alimentos (INVIMA) de Colombia — — RHO Phyto Micro Drop 100 está disponible exclusivamente en MyMedi.ca —

Marietta Personal Injury Attorney Ramiro Rodriguez Is Promoting Safe Driving and Workplace Safety

Advocating for Safety: Marietta Attorney Ramiro Rodriguez Leads Community Efforts for Safer Roads and Workplaces

Verizon Offers Soccer Fans The Chance to Attend LALIGA 'ElClásico' in Spain

— Social media sweepstakes #SorteoDeElClásico will send lucky winners to Spain for a VIP experience at the FC Barcelona vs Real Madrid match —

View More