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The Press

Press, Reviews & Shoutouts

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Native vs. Heritage Spanish Speakers: Understanding the Differences for Effective Multicultural Marketing

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…
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Call for Submissions: 2023 Latino Holiday Gift Guide

I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…
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Hispanic Heritage Month 2023 is as American as Apple Pie

Although I didn't learn about Cesar Chavez until well into my twenties when I went on a mad search for everything about Hispanic culture and the diaspora along with its…