At the Association of Hispanic Advertising Agencies’ (AHAA) annual “Think Under the Influence†conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days hearing presentations and panel discussions continually referencing the Total Market Approach (TMA).
Read the rest at MediaPost
Discover what true innovation in media strategy looks like in 2025. Learn how brands can move beyond recycled tactics with AR, AI personalization, and community-driven campaigns to deliver measurable results.
My view on the business brilliance behind Taylor Swift’s Showgirl Era announcemen, from Swiftonomics’ economic waves to masterful marketing strategies. As a Cuban-American entrepreneur, I share why this cultural tsunami inspires hustle and heart.
**FCC Delays One-to-One Rule for Text Marketing Compliance Until 2026** – The FCC has postponed the One-to-One Rule, giving marketers extra time to comply with text message consent regulations. Learn what this means for your business, current TCPA rules, and how to prepare for potential changes. Stay updated on the latest developments!
Meta has ended its fact-checking program, adopting a community-driven approach inspired by X. What does this shift mean for 3 billion users and online free speech?
Discover how Latina GDP in 2024 is driving economic growth, reaching $1.3 trillion despite wage disparities. Learn how Latinas are shaping the U.S. economy and the untapped potential for future expansion.
Join Latina entrepreneur and speaker Danay Escanaverino at the Hispanic Heritage Month event 2024, Revolución Festival. Celebrate unity, cultura, and empowering the Latine community with inspiring speakers, panels, and activities. Don’t miss this exciting event!
Noticias Newswire 
