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MediaPost: Brands Are Embracing Total Market, But Are Agencies?

At the Association of Hispanic Advertising Agencies’ (AHAA) annual “Think Under the Influence” conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days hearing presentations and panel discussions continually referencing the Total Market Approach (TMA).

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FCC Hits Pause on the “One-to-One Rule” – Here’s the Scoop

FCC Hits Pause on the “One-to-One Rule” – Here’s the Scoop

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