Edit Content
Click on the Edit Content button to edit/add the content.

MediaPost: Brands Are Embracing Total Market, But Are Agencies?

At the Association of Hispanic Advertising Agencies’ (AHAA) annual “Think Under the Influence” conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days hearing presentations and panel discussions continually referencing the Total Market Approach (TMA).

Read the rest at MediaPost

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

image

The 2023 Latino Holiday Gift Guide is LIVE!

Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…
image

Native vs. Heritage Spanish Speakers: Understanding the Differences for Effective Multicultural Marketing

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…
image

Call for Submissions: 2023 Latino Holiday Gift Guide

I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…
image

Hispanic Heritage Month 2023 is as American as Apple Pie

Although I didn't learn about Cesar Chavez until well into my twenties when I went on a mad search for everything about Hispanic culture and the diaspora along with its…
image

5 Reasons to Start Weaving Magic with Threads App

Another App: OK. I know what you're thinking. Oh look! Yet another social media platform to manage. Trust me when I say, I feel the same way. But then I…

Rashida Jones se asocia con Mitsubishi Motors, la primera portavoz a nivel de marca de EE. UU. en la historia de la empresa

— Por Enrique Kogan —

¿Qué hace que la Ford F-150 sea una camioneta tan popular?

— Por Enrique Kogan —

Un nuevo estudio nos revela qué vehículos eléctricos se buscaron más en el 2023

— Por Enrique Kogan —

View More