MediaPost: Brands Are Embracing Total Market, But Are Agencies?

Hispanic, Hispanic Agencies, Marketing

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At the Association of Hispanic Advertising Agenciesâ€™ (AHAA) annual â€œThink Under the Influenceâ€ conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days hearing presentations and panel discussions continually referencing the Total Market Approach (TMA).

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