In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.
This is an important topic that I write extensively about, as it is part of my daily work. It is also something that continues to be ignored by a majority of marketers in everything from campaigns to entire websites.
Language is very nuanced and wildly different across countries of origins as well as regions within the US where you find Hispanic populations. Within those differences there are also the differences between the way people have learned to speak Spanish.
The article also highlights the differences between native Spanish speakers and heritage Spanish speakers. Native Spanish speakers are individuals who have learned Spanish as their first language and have a deep understanding of the grammatical structure and rules of the language. On the other hand, heritage Spanish speakers are individuals who have learned Spanish from their family and may not have the same level of proficiency as native speakers.
It is important to understand these differences when creating marketing campaigns for Spanish-speaking audiences. By working with professionals who understand these nuances, you can create campaigns that are more effective and relevant to your target audience.
In addition to the article, I created a shareworthy and easy-to-digest YouTube video that provides a simple overview of the article itself.
If you have any questions about the article’s topic or would like to learn more about how my agency can help you achieve your marketing goals, please don’t hesitate to contact me. I’d be happy to chat with you!