Edit Content
Click on the Edit Content button to edit/add the content.

What do Equifax and Teenagers Have In Common?

This was certainly an interesting week chock full of insults. The culprits were a teenager and Equifax.

Let’s start with the annoying one, the teen. A boy on our son’s baseball team visibly cringed when I told him his sneakers were phat. When I asked him what was wrong, he told me that was an insult. I went into an explanation of how it wasn’t the derogatory form spelled f-a-t, but it was the cool one, spelled p-h-a-t.

Being a cool, well traveled Miamian, I thought that maybe folks in this part of Virginia weren’t hip to the “PH” deal. Yes, I was being judgmental.

via GIPHY

Apparently, I’m the one who isn’t hip. I learned, compliments of said teenager, that the word to use is actually “phresh” or even plain old “fresh”.

If being told I was old isn’t insult enough, Equifax threw out a big whopper of one aimed straight for my intelligence as an unwilling customer. That’s right. I don’t want to be their customer, but I HAVE to be if I want to buy anything or even be considered for certain jobs.

The offending item was not that they were the victims of the largest personal information leak in history to the tune of 143 million people. It was that they assumed I just plain stupid. And they did it several times.

Insult #1: Free (Not Really) Monitoring

They offered victims of the leak a free credit monitoring account for a year. That seems like a good first step until you read the fine print in their terms which states that you agree to not sue them for being negligent.

Luckily, the interwebs shamed them into adding an opt-out clause. Here is what the small print says which used to have no opt-out.

AGREEMENT TO RESOLVE ALL DISPUTES BY BINDING INDIVIDUAL ARBITRATION. PLEASE READ THIS ENTIRE SECTION CAREFULLY BECAUSE IT AFFECTS YOUR LEGAL RIGHTS BY REQUIRING ARBITRATION OF DISPUTES (EXCEPT AS SET FORTH BELOW) AND A WAIVER OF THE ABILITY TO BRING OR PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR OTHER REPRESENTATIVE ACTION. ARBITRATION PROVIDES A QUICK AND COST EFFECTIVE MECHANISM FOR RESOLVING DISPUTES, BUT YOU SHOULD BE AWARE THAT IT ALSO LIMITS YOUR RIGHTS TO DISCOVERY AND APPEAL.

My suggestion is to sign up for the free year of monitoring, which is the least they can do, and opt out of the clause.

Insult #2: Executives Getting Greedy

I bet you’re totally surprised by this one.

Equifax Chief Financial Officer John Gamble, President of U.S. Information Solutions Joseph Loughran and President of Workforce Solutions Rodolfo Ploder all sold shares worth almost $1.8 million days after they discovered the security breach on July 29th.

The hack was not disclosed until six weeks later. They all deny knowing of the hack at the time of the sale.

If you believe that one, I have some oceanfront property in Idaho I’d like to sell you.

Several U.S. Senators are requesting that the SEC and the DOJ investigate. Eric Schneiderman, the New York Attorney General, has opened an investigation into the hack.

Insult #3: False Positives & Zero Support

This is the biggest whopper of an insult, eclipsing the previous two.

When you screw up and allow a breach of your customer information, and you offer them a way to check to see if they were impacted, don’t just put up fluff with no real way of checking.

Thanks to the twittersphere, several folks found and shared this little faux pas where the site they used to check if your account was potentially hacked was a pure fail.

https://twitter.com/zackwhittaker/status/906247688768905216

I tested it out and made up several different last names and social security numbers and they all came back with positives. I wish I would have taken some screen shots.

Check out this in depth look by ZDNet.

And because they are on a roll with the screw-ups, they decided to give ZERO support once you check your information and enroll in TrustedID.

It’s up to you to be on top of your enrollment as they will not send you any reminders.

 

I took a few moments to lick my wounds and rant and now it’s time for some action, because a victim I am not.

I will allocate some time this weekend to making sure I’m on top of things.

  • I will check my credit report across all agencies and making sure all is copacetic.
  • I will be updating passwords across all banking and credit accounts and make sure I have two-factor authentication set up with them all.
  • I will be heading over to UrbanDictionary to get woke and update my slang vocabulary.

 

28 Responses

  1. Sheesh what a week! In my day Phat was so in. The lingo changes constantly and I too get those looks from my nephews when I “try” to be cool. lol. How did I not hear about Equifax! WOW! I am speechless!

  2. I am behind the time when it comes to slang yes that makes me old. We checked to see if any of ours information was compromised. Then I found out that might not even be correct. Talk about frustration.

  3. That is awful that they sold all that stock and don’t even want to step up and support their customers. I hope everyone dumps their services. Aren’t there other credit companies out there that are better??

  4. I don’t even know what to think about this. It has me stressed, but I guess what is done is done, and we juat have to keep an eye on our credit.

  5. Seriously, that was a lot to handle! What a crappy company and it’s more annoying when you see how much they DON’T care at all about their customers.

    At least you’re updated with the lastest slang! I don’t even know what woke means!

  6. Ugh the data breach has been a complete nightmare. My husband was effected and had identity theft show up on his credit report. Equifax did NOT help with anything and actually made my husband pay the $17 to have his credit locked. Yes, he has to PAY per month for their mistake. It’s always “pass the buck” when something huge like this happens and it’s never anyone’s fault lol

  7. They sold shares for almost two million dollars? I didn’t realize that, but it’s pretty indicative of being alert to their best interests.

  8. Thanks for the info! I briefly read articles about the breach but this is better than the regurgitated facts from mainstream media – Equifax’s screwups before, during, and after the breach! Wow. I’ll be checking my reports across agencies as well.

  9. I have not come across Equifax ever before. It makes me feel left behind but, nevertheless, thank you for the information. It is indeed unfortunate that people are being deceived.

  10. I will be looking into it soon. I think I keep putting it off because I am worried about the worst. I guess since you can enter anything I will come up as breached no matter what. So weird.

  11. The whole is so shady! What really made me angry is that they were offering a service to monitor your credit for “free” and not disclosing that it would basically waive your right to sue them! Horrible!

  12. Everyone makes mistakes and goes through unexpected trials, but it is how you handle it that defines you, not what happened. Equifax has definitely crossed the line and made things worse, rather than learning from this unfortunate situation and making things right.

Leave a Reply to Danay Escanaverino Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

image

Speaking On Best Practices in Marketing to Hispanics in 2024

After taking a year off from speaking, I kicked off 2024 with a bang as I presented at the Lead Generation World conference about Best Practices in Marketing to Hispanics…
image

Lessons from Rocks

My family immigrated to the US from Cuba in 1979 in the hopes of escaping communism and a dictatorship. I was four going on five and my older brother was…
image

The 2023 Latino Holiday Gift Guide is LIVE!

Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…
image

Native vs. Heritage Spanish Speakers: Understanding the Differences for Effective Multicultural Marketing

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…
image

Call for Submissions: 2023 Latino Holiday Gift Guide

I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…

Marietta Personal Injury Attorney Ramiro Rodriguez Is Promoting Safe Driving and Workplace Safety

Advocating for Safety: Marietta Attorney Ramiro Rodriguez Leads Community Efforts for Safer Roads and Workplaces

Verizon Offers Soccer Fans The Chance to Attend LALIGA 'ElClásico' in Spain

— Social media sweepstakes #SorteoDeElClásico will send lucky winners to Spain for a VIP experience at the FC Barcelona vs Real Madrid match —

Volkswagen dio a conocer más datos del esperado sedán eléctrico ID.7 del 2025

— Por Enrique Kogan —

View More