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El Blog

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The 2023 Latino Holiday Gift Guide is LIVE!

Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…
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Native vs. Heritage Spanish Speakers: Understanding the Differences for Effective Multicultural Marketing

In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…
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Call for Submissions: 2023 Latino Holiday Gift Guide

I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…
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Hispanic Heritage Month 2023 is as American as Apple Pie

Although I didn't learn about Cesar Chavez until well into my twenties when I went on a mad search for everything about Hispanic culture and the diaspora along with its…
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5 Reasons to Start Weaving Magic with Threads App

Another App: OK. I know what you're thinking. Oh look! Yet another social media platform to manage. Trust me when I say, I feel the same way. But then I…
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The Social Media Cha Cha – Dancing With Features

Un. Dos. Cha Cha Cha Ahhh, the rhythm of my childhood. So many great songs are based on the Cha Cha Cha rhythm. In fact, you would be surprised to…