Running a multicultiural agency, I work with a lot of large brands, which I absolutely love and enjoy. That aside, I also have a really soft spot for Latino small…
In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…
I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…
Although I didn't learn about Cesar Chavez until well into my twenties when I went on a mad search for everything about Hispanic culture and the diaspora along with its…
Another App: OK. I know what you're thinking. Oh look! Yet another social media platform to manage. Trust me when I say, I feel the same way. But then I…
