In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients.…

I can't believe it's already time to work on the 3rd Annual AmigosMax Latino Holiday Gift Guide! But here we are. This is one of my favorite projects. I get…

Although I didn't learn about Cesar Chavez until well into my twenties when I went on a mad search for everything about Hispanic culture and the diaspora along with its…

Another App: OK. I know what you're thinking. Oh look! Yet another social media platform to manage. Trust me when I say, I feel the same way. But then I…

Un. Dos. Cha Cha Cha Ahhh, the rhythm of my childhood. So many great songs are based on the Cha Cha Cha rhythm. In fact, you would be surprised to…

You are NOT a rockstar. Look, most people on LinkedIn are normal folks who are just trying to be seen and heard so they can make their case. That case…