**Latino Buying Power: Unveiling a $3.2 Trillion Economic Force**
Discover the true economic impact of the Latino community. In my latest blog post, I share insights from my presentation at the Georgia Latino Caucus, highlighting the $3.2 trillion buying power of Latinos. Learn how this data challenges negative stereotypes and showcases the contributions of the Latino community to the American economy. Explore key organizations like L’ATTITUDE, Hispanic Star, and the Latino Donor Collaborative that are driving awareness and empowerment. Join me in celebrating and understanding the true potential of Latino economic influence.
Latinas are continuing to dominate the entrepreneurial space coming into 2024.Latina owned businesses represent 31% of all net new women-owned businesses, which is nearly double their share of the female population (17%). Check out these 5 groups every Latina entrepreneur should join.
After taking a year off from speaking, I kicked off 2024 with a bang as I presented at Lead Generation World about Best Practices in Marketing to Hispanics for Lead Generation in 2024.
Embark on a journey with a Latina entrepreneur as she shares the hilarious tale of her first tv from her family’s immigrant experience.
I am thrilled to report that this year’s Amigos Holiday Gift Guide featuring 45 unique gift ideas from Latino-owned businesses that you can shop from and support this Christmas season delivers on that promise.
In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients. This is an important topic that I write extensively about, as it is part of my daily work. It is also something that continues to […]
The call for submissions is now officially open for the Amigos 2023 Latino Holiday Gift Guide!
Although I didn’t learn about Cesar Chavez until well into my twenties when I went on a mad search for everything about Hispanic culture and the diaspora along with its history, it has become one of my favorite quotes. “Preservation of one’s own culture does not require contempt or disrespect for other cultures.” Cesar Chavez […]
Another App: OK. I know what you’re thinking. Oh look! Yet another social media platform to manage. Trust me when I say, I feel the same way. But then I shake it off because, while, yes, it is yet another platform; It’s also ANOTHER PLATFORM. Another platform means… Opportunity. While embracing a new social media […]
Un. Dos. Cha Cha Cha Ahhh, the rhythm of my childhood. So many great songs are based on the Cha Cha Cha rhythm. In fact, you would be surprised to learn how many country, pop and rock songs are based on the Cha Cha. Here’a quick list, cause I had to… “Louie Louie” – Richard […]
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