Danay’s Musings

NEW YORK, July 29 /PRNewswire-HISPANIC PR WIRE/ — Steven R. Swartz, president of Hearst Newspapers, will be one of the protagonists at Portadas “Connecting National Brands to Local Audiences” September 30th Conference. Swartz, who also is SVP of Hearst Corporation and a member of its Board of Directors, played a key role in founding the newspaper industrys consortium with Yahoo!. “Swartzs presence at our Annual Conference is an important endorsement of the Hispanic Market by one of the worlds largest media companies,” says Marcos Baer, publisher of Portada, who will conduct an on-stage interview with Steve R. Swartz. Main issues to be discussed will include:

For captions Click Here

- Hearst Newspapers approach toward the Hispanic market

- New ways to connect national advertisers with local audiences

- How print can remain fresh in the digital age

- Newspaper websites as major digital destinations and much more …

Portadas Fourth Annual Hispanic Digital and Print Media Conference (Main theme: “Connecting National Brands to Local Audiences”) will take place in The Scholastic Auditorium & Greenhouse with Rooftop Terrace in New York Citys fashionable Soho District.

Attendees will get the best content at the Industrys leading conference and network with major players as well as enjoy breathtaking at one of NYCs best venues.

The list of impressive marketers participating in the event includes:
Carlos Boughton, Brand Director, Heineken USA.
Tania Cameron, Sr. Manager CRM, Kraft Foods.
Nelson Garcia, Media Director, Global Hue.
Kathleen M. Haley, Director, Multicultural Marketing, Hewlett-Packard Company.
Teresa Iglesias-Solomon, Director of Multicultural Marketing Initiatives, Best Buy.
Kristyn Page, Multicultural Marketing Director, Macys.
Armando Rodriguez, Head of Sales & Business Development (GM), Yahoo! Hispanic Americas
Marcelo Salup, Media Director, DMG Solutions.
Juan Saldivar, General Manager Televisa Interactive Media.
Steven Swartz, President of Hearst Newspapers.
Felix Tejeda, Hispanic Brand Manager, Sprint Prepaid Group.
Hector Vallejo, Multicultural Marketing Director, Stanley-Black and Decker.
Teresa Wakeley, Marketing Media Manager, Volkswagen Group of America, Inc.
Steven Wolfe Pereira, SVP, Managing Director of MV42o/ MediaVest Multicultural

More announcement about major speakers and additional topics will be coming soon.

To see the conference schedule, go here
http://www.portada-online.com/conference/schedule.aspx?cid=8

EARLY BIRD REGISTRATION EXPIRES JULY 30!
To register to the event at the early bird rate (expiring Friday July 30!), please go here:
http://www.portada-online.com/conference/registration.aspx?cid=8
or call 1-800-397-5322

For more information about Portadas premier Annual Hispanic Advertising and Media Conference including, photo gallery, video and editorial coverage of last years event, please go here:
http://www.portada-online.com/conference/main.aspx?cid=8

PREMIUM SPONSORS
Premium Sponsors that have already confirmed their participation are:
Silver Sponsor
Yahoo en espanol (www.yahooenespanol.com)
Bronze Sponsors
Ethnic Technologies (www.ethnictechnologies.com)
NCM Media Networks (http://www.nationalcinemedia.com/movie-theatre-advertising)
Televisa Publishing and Digital (www.televisainternacional.tv)
Yasabe-Busqueda Local (www.yasabe.com)

To inquire about sponsorship opportunities to align your brand with Portadas Flagship Hispanic Conference call Ruby Namoca at 347-425-4211 or Marcos Baer at 212 685 4441.

About Portada
Portada (www.portada-online.com) is the leading source on the Latin marketing and media space. Portada offers world-class news and intelligence through online, print, database and conference vehicles to highly targeted audiences.

SOURCE Portada

NEW YORK, June 23 /PRNewswire-HISPANIC PR WIRE/ — Portada’s Fourth Annual Hispanic Digital and Print Media Conference will take place on September 30 in New York City under the theme “Connecting National Brands to Local Audiences.”

“More than ever, the connection with the Hispanic consumer, is a major imperative for the growth of Corporate America. Major clients will share advice and best practices on marketing to the Hispanic consumer,” says Marcos Baer, publisher of Portada.

Already confirmed speakers include:

Carlos Boughton, Brand Director, Heineken USA.
Tania Cameron, Sr. Manager CRM, Kraft Foods.
Nelson Garcia, Media Director, Global i.e.
Kathleen M. Haley, Director, Multicultural Marketing, Hewlett-
Packard Company.
Teresa Iglesias-Solomon, Director of Multicultural Marketing
Initiatives, Best Buy.
Kristyn Page, Multicultural Marketing Director, Macy’s.
Marcelo Salup, Media Director, DMG Solutions.
Felix Tejeda, Hispanic Brand Manager, Sprint Prepaid Group.
Hector Vallejo, Multicultural Marketing Director, Stanley-Black and
Decker.
Teresa Wakeley, Marketing Media Manager, Volkswagen Group of America,
Inc.

New ways for national advertisers to engage local audiences through digital and print media will be examined in-depth by top notch marketers and media executives.

This years conference highlights will include the following presentations and panels:

– Clients: Retailers Panel
– Clients: Wireless Panel
– Clients: CPG Panel
– Advertiser Roundtables (”Speed Dating”)
– Panels and presentations on New Trends in:
– Custom Publishing
– Local Search
– Use of mobile technologies to reach the Latin consumer.

… and more to be announced soon!

As in previous editions of the Hispanic Digital and Print Media Conference, attendees from companies from all over the U.S. will return to their cities after the event and say that they learned about interesting new trends and met many new business prospects.

EARLY BIRD REGISTRATION
Tickets are selling fast!
To register to the event at the early bird rate, please go here:

http://www.portada-online.com/conference/registration.aspx?cid=8
or call 1-800-397-5322.

For more information about Portada’s premier Annual Hispanic Advertising and Media Conference including, photo gallery , video and editorial coverage of last year’s event, please go here:
http://www.portada-online.com/conference/main.aspx?cid=8

PREMIUM SPONSORS
Premium Sponsors that have already confirmed their participation are:

Silver Sponsor
Yahoo en espanol ( http://www.yahooenespanol.com )

Bronze Sponsor
Televisa Publishing and Digital ( http://www.televisa.com )

To inquire about sponsorship opportunities in order to align your brand with this marquee conference please call Marcos Baer at 212 685 4441.

About Portada
Portada ( http://www.portada-online.com ) is the leading source on the Latin marketing and media space. Portada offers world-class news and intelligence through online, print and conference vehicles to highly targeted audiences.

SOURCE Portada

BETHESDA, Md., June 8 /PRNewswire-HISPANIC PR WIRE/ — Latinum Network, the first business network to help brands penetrate the growing U.S. Hispanic market, is bringing together experts in media and marketing accountability from Nielsen, Millward Brown, Integration-IMC, SymphonyIRI, Bromley Communications, Lotame, and Univision, with marketing executives from at least two-dozen big brands - including 7-Eleven, Unilever, Subway(R) Restaurants and Kraft Foods — to tackle one of their biggest collective challenges: boosting the effectiveness of Hispanic marketing spend. This working meeting will mobilize advertisers and leading service providers to unearth practical solutions to the problems that undermine brands’ Hispanic initiatives today such as filling critical data gaps, establishing performance benchmarks, and tracking marketing ROI.

The meeting will take place at the NBA headquarters in New York City from June 22-23. NBA Commissioner David Stern will kick off the meeting.

Latinum, with 30 member brands, leverages peer-to-peer sharing and industry collaboration to provide original research, data, and analysis to aid marketers in accessing the opportunities presented by the surging U.S. Hispanic population.

According to Latinum Network principal Michael Klein, “Marketers are struggling to obtain a clear picture of media effectiveness. The answers are complex. This two-day meeting will provide an opportunity for our members to share innovative solutions, access expert insights, and harness their collective power to improve ROI and grow their Hispanic business.”

According to Saskia Sorrosa, Senior Director, Marketing, National Basketball Association, “We at the NBA are delighted to co-host this meeting for Latinum Network because it allows us to communicate our commitment to the Hispanic community. As the Hispanic population grows, and becomes increasingly mainstream, we, as marketers, will have to do more to understand the cultural differences in order to build relationships. This meeting should help marketers navigate the evolving media environment to engage this American consumer.”

Session topics include:

– Objectives and Benchmarks for Success - This session will review the tools and analyses top companies employ to build the business case and set objectives for Hispanic spend, with a particular focus on the hazards and alternatives of benchmarking Hispanic initiatives against general-market norms.

– Data Gaps, Models, and Standardization -This session will provide a “state of the union” on media modeling capabilities and discuss potential solutions to filling data gaps (i.e. standardization of inputs or commercial collaboration).

– The Evolving Media Landscape -This session will provide a wealth of new-to-world data and insights to provide a more detailed and nuanced vision of the Hispanic consumer’s media consumption patterns and how they are changing over time.

– The Future of Hispanic Mix Management - This members-only session connects insights back to marketing processes and decisions asking, how will greater complexity impact our existing frameworks (benchmarks, mix models, ROI metrics)? Can these models and systems accommodate a changing consumer and media ecosystem? If not, what will?

About Latinum Network
Latinum Network is a business network that assists brands in taking advantage of the growing U.S. Hispanic market through strategic analytics, cutting edge research, and peer to peer collaboration. The company was established by David Wellisch - founder and former GM of AOL Latino - and Michael Klein - former top executive at the Corporate Executive Board, the world’s largest business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. Latinum Network enables CMOs and other designated executives to identify shared challenges, interests and best practices, then apply analytical rigor and original content creation to develop solutions.

For more information, visit www.latinumnetwork.com.

SOURCE Latinum Network

MIAMI, April 14 /PRNewswire-HISPANIC PR WIRE/ — Major decision makers of the global Latin Advertising, Content and Media world (Latin America, Spain and U.S.) will be present at Portada’s 2010 Panregional Advertising and Media Summit on June 3 in Miami’s Mandarin Oriental Hotel.

http://www.portada-online.com/conference/main.aspx?cid=9

“Reaching Pan Latin Audiences” is the main theme of the Summit, which last year’s attendee feedback and 2010 sponsor support confirm as the pre-eminent event for the global Latin Advertising, Media and Content markets.

Major decision makers already confirmed their participation, including Kim Allard, Regional Online Marketing Manager for Sony Latin America; Chris Velasco, Director Trade Marketing - Americas for Microsoft; and Guillermo Morrone, VP Marketing Head - MasterCard Worldwide - Latin America & Caribbean.

Other major speakers include:

- Enrique Cuevas, CEO of Editorial Premiere

- Sue Cross, Sue Cross, SVP Global Media - Americas, Associated Press

- Joe Crump, Group Vice President, Strategy and Planning, Razorfish

- Cynthia Evans, Managing Director, Group M, Media Edge

- Milton Longobardi, Managing Director Sao Paulo Tourism Bureau

- Jose Ruiz, Senior Marketing Manager, Oracle

- Raquel Solorzano, Corporate Media Manager, Samsung Latin America

- Roxana Strohmenger, Latin America Lead Analyst, Forrester Research

- Tomas O’Farrell, Founding Partner and CMO, Sonico

- Juan Saldivar, Director Televisa Interactive

The main program will revolve on Best Practices Advertising to Latin American Audiences as well as panregional media buying. There also will be special break out sessions. The first: “The Message: Content Preferences of Latin Audiences”. The second: “Is the Medium the Message? How are different content delivery mechanisms and technological innovation affecting media consumption in the Latin world?” A third break out session will be devoted to the so-called “South-North” trend of Latin American companies marketing to U.S. audiences.

Early Bird Tickets:
Early bird tickets are available at http://www.portada-online.com/CONFERENCE/REGISTRATION.ASPX?CID=9 or by calling 1-800-397-5322.

Sponsors

Premium sponsors of the Summit are:

Sponsor of the Panregional Advertising and Media Awards: El Mundo Americas/Unidad Editorial (http://www.elmundo.es/america/)

Leader Sponsors Plus: Union Radio (http://www.unionradio.com/) and DirecTV Latin America (http://www.directvla.com/)

Leader Sponsor: Sony: (http://www.sptadsales.com/)

Distinguished Sponsors: IMS (http://www.imscorporate.com/site/), Televisa (http://www.televisapublishing.com/) and US Media Consulting (http://www.usmediaconsulting.com/)

Presenting Sponsor:
Razorfish (www.razorfish.com)

About Portada:
Portada is the leading source on the Latin marketing and media space. It offers world-class news and intelligence through online, print, databases and conferences. Portada is present online here:

www.portada-online.com/LatinAmerica (Latin America)

www.portada-online.com/enespanol (Global in Spanish)

www.portada-online.com (U.S. Hispanic)

Contact:
Jennifer Frantz
212-685-4441

SOURCE Portada

Brands, agencies, publishers and service providers come together to share, network, learn and do business.

Conference:
Tuesday, November 2
Wednesday, November 3
Thursday, November 4

Exhibit Hall:
Wednesday, November 3
Thursday, November 4

Details on the next San Francisco event will be released early in 2010. Please join ouremail list, or follow us on twitter for updates.

Be an Exhibitor: Get all the details here.

Conference and Expo Hall:
Thursday, October 28, 2010
Friday, October 29, 2010

The inaugural ad:tech Tokyo 2009 was a blast!

The 2-day event had an extremely encouraging attendee turnout for an inaugural show in this part of the market. The enthusiasm we saw coming from our industry peers kept everyone motivated and the event ended on a high note.

We have received much positive feedback and good wishes to the event next year. With the commitment from our speakers and delegates, the conference has achieved its goal in serving as the leading event in digital marketing - educating and informing the industry.

We look forward to another successful event in 2010! Stay tuned to this page for updates on the 2010 event soon!

Sign up for our mailing list to receive updates on ad:tech

October 19-20, 2010
Shanghai International Convention & Exhibition Centre

Conference and Exhibition:
Thursday, 3 June 2010
Friday, 4 June 2010

Keynote Topic: Setting a goal of truly effective Digital marketing. Are we missing the point?
There is an accelerated rush to look at digital channels as the new frontier in marketing. Everyone is experimenting in social media as the latest “must-be-in environment” of marketing communication but the development of the Internet shows that being first is not always an indicator of ultimate success. Perhaps taking more time to develop Digital as the glue to how we do business rather than a channel to do business in may pay greater rewards

In two days, can you become an “interactive Expert”?

……at ad:tech we’ll certainly help you try. Expect to see five amazing keynotes and around 24 different sessions covering every single aspect of Online, Interactive and Digital Marketing. Grasp the new opportunities on the expo floor and spend plenty of time networking with peers to gain the insights that can make you an expert. And all this in just two days.

For further information, please contact:

Julia Kwan
Project Manager
ad:tech Singapore

Tel: +65 6513 0600
Mobile: +65 9109 6396
Email: julia@ad-tech.com

Brands, agencies, publishers and service providers come together to share, network, learn and do business.

Conference:
Monday, April 19
Tuesday, April 20
Wednesday, April 21
add to calendar

Exhibit Hall:
Tuesday, April 20
Wednesday, April 21
add to calendar

conference
Understanding the issues, covering the markets, and sharing what works; ad:tech San Francisco will offer a new slate of exciting and valuable programming, starting with:

• Marketing Masters Series: Led by industry experts and filled with actionable information, each presentation in this series is followed by a tour of the Expo Floor and related technology presentations. Get detailed answers to today’s challenging issues. Topics include Social Media, Email, Mobile Marketing & Search.
• Digital Demographics Series: Marketing to Mom online is different than Dad, the teens or Grandpa. And what about your multicultural customers? In this full day track, attendees receive useful tips about how five different populations use the internet, while learning best practices and mistakes to avoid.
• Monday Conference Delegate Mixer A special reception just for conference attendees on Monday evening from 5:00 – 6:30pm. This mixer will be a great attraction for buyers and sellers alike and will include drinks and light snacks.

Fewer Panels. More Case Studies! Whether you’re in a session about the hottest smart phone apps or building a better media plan, ad:tech San Francisco provides the strategic perspective and tactical detail that today’s multi-disciplinary executives need for success. It’s a new world. Don’t get left behind!