
You are NOT a rockstar. Look, most people on LinkedIn are normal folks who are just trying to be seen and heard so they can make their case. That case may be how great your product is or what a wonderful candidate you are for a job and so on. While you and our small […]

LinkedIn is a powerful tool for businesses to connect with potential customers, partners, and employees. It also serves as an excellent SEO tool when it comes to your brand. And that includes your personal brand, your business brand and any products or services you offer. Friendly reminder, you SHOULD OWN the top 3 pages of […]

My reward for the work I do in elevating the Latino community is beyond fulfilling. I get almost daily messages, calls, texts and other communications telling me how much this work means to the people it impacts. Had I known just how rewarding it would be, I would have done this a very long time […]

Years ago I remember feeling frustrated with the constant onslaught of negative media portrayals of Latinos. You know the ones, where the only stories being shared were overly politicized negative narratives like how Latinos were all a drain on the economy, yadda yadda. That’s when I started sharing the truth with as many people as […]

LinkedIn Audio Events are here! Learn how to find LinkedIn audio events and how to create your own audio event.

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I’m happy to be featured in “100 Shades of Influencer Marketing” by AInfluencer. Check out this great guide to #InfluencerMarketing with interviews with fellow digital marketing experts. Here are some of the topics I cover: Difference between Influencer marketing and digital marketing. The social platforms I think will be the most used by influencer marketers […]