In a recent article about Native versus Heritage Spanish Speakers, I discussed the importance of understanding cultural and language differences in order to create effective and relevant campaigns for clients. This is an important topic that I write extensively about, as it is part of my daily work. It is also something that continues to […]
The call for submissions is now officially open for the Amigos 2023 Latino Holiday Gift Guide!
Although I didn’t learn about Cesar Chavez until well into my twenties when I went on a mad search for everything about Hispanic culture and the diaspora along with its history, it has become one of my favorite quotes. “Preservation of one’s own culture does not require contempt or disrespect for other cultures.” Cesar Chavez […]
Another App: OK. I know what you’re thinking. Oh look! Yet another social media platform to manage. Trust me when I say, I feel the same way. But then I shake it off because, while, yes, it is yet another platform; It’s also ANOTHER PLATFORM. Another platform means… Opportunity. While embracing a new social media […]
Un. Dos. Cha Cha Cha Ahhh, the rhythm of my childhood. So many great songs are based on the Cha Cha Cha rhythm. In fact, you would be surprised to learn how many country, pop and rock songs are based on the Cha Cha. Here’a quick list, cause I had to… “Louie Louie” – Richard […]
You are NOT a rockstar. Look, most people on LinkedIn are normal folks who are just trying to be seen and heard so they can make their case. That case may be how great your product is or what a wonderful candidate you are for a job and so on. While you and our small […]
LinkedIn is a powerful tool for businesses to connect with potential customers, partners, and employees. It also serves as an excellent SEO tool when it comes to your brand. And that includes your personal brand, your business brand and any products or services you offer. Friendly reminder, you SHOULD OWN the top 3 pages of […]
My reward for the work I do in elevating the Latino community is beyond fulfilling. I get almost daily messages, calls, texts and other communications telling me how much this work means to the people it impacts. Had I known just how rewarding it would be, I would have done this a very long time […]
Years ago I remember feeling frustrated with the constant onslaught of negative media portrayals of Latinos. You know the ones, where the only stories being shared were overly politicized negative narratives like how Latinos were all a drain on the economy, yadda yadda. That’s when I started sharing the truth with as many people as […]
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